Cynopsis

03.18.09

Good morning. It’s Tuesday, March 18, 2009, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here. 

Tonight’s Premiere:
ABC: Better Off Ted at 830p

Mythbusters, the experimentation series uncovering the truth about myths and legends will be back on Discovery Channel for a seventh season April 8 at 9p with a two-hour Demolition Derby Special. Over the season, ten new episodes feature hosts Jamie Hyneman and Adam Savage along with build team members Tory Belleci, Kari Byron and Grant Imahara as they put scientific tests, curiosity and resourcefulness into every experiment. The series is produced by Beyond Productions for Discovery Channel.

Discovery Channel explores the complex drawings of legendary artist Leonardo daVinci in the new series, Doing daVinci beginning April 13 at 10p. The six-part hi-def series takes drawings of weapons daVinci did nearly 500 years ago and constructs them perhaps for the first time using a team of 21st century builders, engineers and historians. In one episode, the team constructs an armored tank and in another a three-story siege ladder to see if daVinci’s designs are realistic or should have stayed in conceptual form. Pilgrim Films and Television produces the series for Discovery Channel.

Documentary Channel (DOC) is reserving Sunday nights for IMAX Originals programming starting April 12 as the first three films included in the 21-film package will make their television premiere. To honor aerospace history and the significant date of April 12 (man’s first trip to outer space on April 12, 1961 and first space shuttle launch on April 12, 1981), DOC has scheduled Hail Columbia! to air at 8p; Space Station at 845p; and Destiny in Space at 10p. Last year, DOC was the first television network to acquire the exclusive US television rights to the IMAX XXI Film Package, all transferred to hi-def, in a multi-year deal with Northstar Media. Other space-related IMAX titles will air in April as The Dream Is Alive is slated for April 19 at 8p and Mission to Mir on April 26 at 8p.

Discovery Communications, Inc. filed a patent infringement lawsuit against Amazon.com, Inc. in the US District Court for the District of Delaware. The suit alleges infringement of a patent issued to Discovery Communications involving electronic book technology and directly names Amazon’s sale of the Kindle and Kindle 2 products and its electronic book delivery system.

Upfront Update: Spanish-language television network Univision will forego the large New York upfront presentation in May, opting instead to announce its programming lineup for the 2009-2010 season with meetings involving small groups of advertisers and agencies in various cities, reports Adweek. Throughout next month, these small gatherings will be closed to the media and will happen in Los Angeles, Chicago, Miami, Dallas and New York.

American Idol contestants from Carrie Underwood to Danny Gokey will soon have their faces on trading cards through a new deal with the FOX show’s production company FremantleMedia and trading card publisher Upper Deck, according to the AP. Six special cards autographed by past winners will be randomly placed into the five-card packs.

VH1’s new series VH1 Tough Love attracted 2.0 million total viewers last Sunday night at 10p, holding 85% of lead-in show Rock of Love with Bret Michaels.

Also on Sunday night at 10p, Comedy Central aired its Comedy Central Roast Of Larry The Cable Guy which ranked #1 among A18-49 (see Top 10 Cable Programs ranker) and captured an average of 4.1 million viewers. This is the network’s third most-watched Roast ever behind Jeff Foxworthy’s at 6.2 million and Pamela Anderson’s at 4.3 million.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Thursday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
by Friday, March 20, 2009.

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK ^TM

Aussie actor Alex O’Loughlin will be seen on CBS as the former Moonlight star is negotiating to star in the medical drama pilot Three Rivers, per THR. The project from CBS Paramount is about organ transplants seen from the triple perspective of the doctors, the donors and the recipients. O’Loughlin’s character is Dr. Andy Yablonski, the workaholic head of the organ transplant team who is separated from his wife and lives at a motel near the hospital.

Casting Call: Fine Living Network (FLN) is searching for people or “tools” living in Los Angeles, the New York City/Tri-State area and Charlotte, NC to appear in a future series who have a glaring character flaw and need “re-tooling.” Character flaws to look for include: a mama’s boy, a daddy’s girl, a know it all, a drama queen, a control freak, a suck up or a flirt. The series host will surprise your nominee with experts who will put a plan in place to help them change their flaw. To nominate someone, send a detailed description of the person, why they need to change and a recent photo of yourself and the tool to
.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Apple disclosed some details about the iPhone 3.0 operating system, due this summer. The beta release, now available to registered developers, will deliver 100 new features, including cut, copy and paste (finally!); MMS; landscape view for Mail, Text and Notes; stereo Bluetooth; Notes syncing; shake to shuffle; parental controls for TV shows, movies and App Store apps; a new Voice Memo app and automatic login at Wi-Fi hot spots. Apple also disclosed some stunning figures about the iPhone platform: There have been more than 800 million apps downloaded; there are now more than 25,000 apps to choose from at the App Store and over 50,000 companies have joined the developers program to date.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Marvel Entertainment enters into a deal with startup Gazillion Entertainment to develop and publish massively multiplayer games (MMO) for a range of ages based on the Marvel’s universe of characters, and elements from its animated series and movies.  The first game in the development under the deal is a casual MMO for kids based on Marvel’s Super Hero Squad property, which features a stylized look for super heroes including Iron Man, Hulk, Wolverine, Thor, fantastic Four, Captain America among others.  The Super Hero Squad MMO is based on the super Hero Squad toy line and the upcoming animated series (26×30) of the same name that will air on Cartoon Network.  In addition, Gazillion will develop and publish Marvel Universe, an MMO for PC and consoles.    Full edition: CYN KIDS.

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/9-3/15/09
Primetime    (000)        Total Pgm Day      (000)
USA                1171         NAN*                      713
TBSC              1155         TBSC                       646
ESPN               807          USA                        622
TNT                 787          ADSM*                    594
CMDY              729          TNT                         563
AEN                 663          NICK                       541
FX                   643          ESPN                       534
HIST                611          HIST                       403
FAM                 609          AEN                        398
SPK                 603          FX                           383
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/9-3/15/09       
Primetime    (000)      Total Pgm Day            (000)
USA                2608        NICK                           2102
FOXN              2235        NAN*                          1563
TBSC              1929        USA                             1375
ESPN              1849        FOXN                           1203
NAN               1686        TNT                              1107
TNT                1601        ADSM*                         1048
TOON             1465        TOON                           1029
AEN               1441        TBSC                            1021
FAM               1312        ESPN                              973
HIST              1301        AEN                               824
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/9-3/15/09
USA       WWE Entertainment 10p                                  2809
CMDY     Comedy Central Roast                                     2616
CMDY     South Park                                                     2418
USA       WWE Entertainment 9p                                    2317
TBSC      Hitch                                                             2149
CMDY     Important Things                                            1746
VH1       Rock of Love 3                                                1727
TBSC     Family Guy 930p 3/10                                     1700
TBSC     Family Guy 9p 3/10                                         1657
ADSM     Family Guy 1130p 3/10                                   1630
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/9-3/15/09
FOX    American Idol TUES                                    9.5/25      12,480
FOX    American Idol WED                                     9.1/23      11,980
ABC    Dancing with the Stars                                6.1/15        8,020
ABC    Desperate Housewives                                5.1/12        6,730
ABC    Grey’s Anatomy  THU 9PM                         5.0/12        6,590
FOX    House                                                        4.8/13        6,360
CBS    Two and a Half Men                                    4.8/12        6,290
CBS    CSI: Miami                                                 4.3/11        5,640
CBS    CSI                                                            4.2/11        5,570
CBS    Survivor: Tocantins                                     4.1/12        5,400
NBC    The Office                                                   4.1/10       5,450
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX was rock solid Saturday night at 1.8/6 A18-49, according to final national ratings from Nielsen Media Research. The average of two Cops episodes took FOX to #1 at 8p with 1.9/7 while the last of CBS’ NCAA PAC-10 Championship and Crimetime Saturday averaged a second place with 1.0/4.  FOX continued to stand out during 9p as AMW: America Fights Back delivered a 1.8/6, ahead of ABC’s Dancing with the Stars rerun and CBS’ Crimetime Saturday repeat tying for second at 1.3/4. At 10p, CBS’ 48 Hours Mystery did best with 1.4/5 ahead of NBC’s Law & Order encore at 1.2/4.

Live + Same Day Household Ratings: Saturday, March 14, 2009 (March Sweep Day 10) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.1/8        NCAA PAC-10 Championship [8-815p] 2.6/5, Crimetime Saturday [r] 3.7/7, Crimetime Saturday [r] 4.7/8, 48 Hours Mystery 4.8/9

FOX: 3.3/6           Cops 3.1/6, Cops 2 [r] 3.6/7, AMW: America Fights Back 3.2/6

ABC: 3.0/6             Dancing with the Stars [r] 3.3/6, Castle [r] 2.5/5

NBC: 2.1/4           Apprentice 8 [r] 1.7/3, Law & Order [r] 3.0/6

UNIV: 1.4/3          Sabado Gigante 1.4/3

MNT: 0.5/1           My Saturday Night Movie: The Fabulous Baker Boys 0.5/1

TELE: 0.3/1         [8p programming and ratings not available], Cine de Impacto 0.4/1

A18-49: FOX 1.8/6, CBS 1.2/4, ABC 1.0/3, NBC 0.9/3, UNIV 0.9/3, TELE 0.3/1, MNT 0.2/1

Sunday – A18-49 Analysis: ABC made the most of Sunday night succeeding with 3.5/9 A18-49, according to final national ratings from Nielsen Media Research. At 7p, CBS’ 60 Minutes won the hour with 2.2/7 just a tenth of a rating point in front of ABC’s America’s Funniest Home Videos at 2.1/7. A similar scenario prevailed at 8p as CBS’ Amazing Race tipped in the winning rating at 3.1/8, a smidge ahead of ABC’s Extreme Makeover: Home Edition at 3.0/8, followed then by FOX’s sitcoms The Simpsons/King of the Hill at 2.7/7 and NBC’s series premiere of Kings at 1.6/4. ABC was the decisive winner at 9p with Desperate Housewives and a 5.1/12 while the FOX comedies Family Guy/American Dad averaged a second place 3.3/8 with CBS’ Cold Case in third at 2.9/7 and NBC’s new Kings remaining in fourth at 1.7/4. Then at 10p, ABC’s Brothers & Sisters won at 3.6/9 with NBC’s Apprentice at 2.8/7 and nipping close in third CBS’ The Unit at 2.7/7.

Live + Same Day Household Ratings: Sunday, March 15, 2009 (March Sweep Day 11) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.2/12        60 Minutes 8.1/14, The Amazing Race 5.9/10, Cold Case 8.0/12, The Unit 6.6/11

ABC: 6.5/11         America’s Funniest Home Videos 4.3/8, Extreme Makeover: Home Edition 5.7/9, Desperate Housewives 9.1/14, Brothers & Sisters 7.0/12

NBC: 3.8/6         Dateline 2.9/5, Kings [p] 3.9/6, Apprentice 8 4.3/7

FOX: 2.8/5         Hole in the Wall 1.3/2, Hole in the Wall 1.5/3, The Simpsons 3.5/6, King of the Hill 3.2/5, Family Guy 4.1/6, American Dad 3.4/5

UNIV: 1.4/2        [no ratings data for 7p hour] Nuestra Belleza 1.8/3, Quien Tiene Razon? 1.4/2

CW: 0.7/1          Jericho 0.4/1, The CW Sunday Movie: Moonstruck 0.8/1

TELE: 0.4/1        [no ratings data for the 7p and 8p hours] Cine Millonario 0.3/1

A18-49: ABC 3.5/9, CBS 2.7/7, FOX 2.3/6, NBC 1.8/5, UNIV 1.1/3, TELE 0.5/1, CW 0.2/1

Monday – A18-49 Analysis:  Sashaying into first place, ABC won among A18-49 Monday night, according to final national ratings from Nielsen Media Research. Dancing with the Stars held ABC at #1 during 8p with a 5.0/14, though FOX’s House followed closely with 4.9/13. ABC cleared another victory at 9p as the second half of Dancing with the Stars bumped up to 5.7/14 while the sitcoms Two and a Half Men/Rules of Engagement gave CBS a second place showing with 4.4/11. CBS outbid the pack at 10p as CSI: Miami won with 3.8/10 with ABC’s Castle next at 2.9/8.

Live + Same Day Household Ratings: Monday, March 16, 2009 (March Sweep Day 12) time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 11.4/18       Dancing with the Stars 13.3/20, Castle 7.4/12

CBS: 7.3/11          The Big Bang Theory 5.7/9, How I Met Your Mother 5.4/8, Two and a Half Men 8.5/13, Rules of Engagement 6.9/10, CSI: Miami 8.6/15

FOX: 7.2/11           House 7.8/12, 24 6.6/10

NBC: 2.4/4             Chuck [r] 2.5/4, Heroes [r] 1.9/3, Medium [r] 2.9/5

UNIV: 2.2/3          Cuidado con el Angel 2.2/3, Manana para Siempre 2.6/4, Cristina 1.7/3

CW: 1.6/2            Gossip Girl 1.6/2, One Tree Hill 1.6/2

MNT: 0.9/1           Masters of Illusion 0.8/1, Magic’s Biggest Secrets Revealed [r] 0.9/1

TELE: 0.6/1          Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, Cartel M 0.7/1

A18-49: ABC 4.6/12, FOX 4.3/11, CBS 4.0/11, UNIV 1.7/5, NBC 1.3/3, CW 1.2/3, TELE 0.5/1, MNT 0.4/1

Alan Seiffert takes on the new role as SVP with SCI FI Ventures, starting in May after relocating from Singapore where he serves as SVP/Business Development and Partnerships for CNBC Asia Pacific. At SCI FI Ventures, Alan will analyze, create and execute new business strategies and partnerships to expand the SCI FI brand into new markets with the goal to increase revenues. Alan will report to Dave Howe, President, SCI FI.

A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS

Source: Simmons Multimedia Engagement Study 2008 W5-8. Women 25-54 w/HHI $75K+ ranking among 80 ad-supported networks. For source details and marketing opportunities, visit ScrippsNetworksAdSales.com.

This day in History: 1961 – The Poppin’ Fresh Pillsbury Dough Boy was introduced.

Answer to Yesterday’s Trivia Question:    This well known actress said a particular non-word/noise that she carried over from her days on radio to her ridiculously successful television sitcom.  The crew called the sound the “spider.”  Who was this actress and see if you can attempt to spell the sound she was so well known for?  LUCILLE BALL who made that funny sound whenever she got caught red handed … “eeeeeeeuuuuuuuuuuuuwwwwwwwwww!”  I do believe the spelling here is accurate.  Kudos to: Michael O’Gara/NYC; Kim Sterton/Trifecta Entertainment & Media; Ron Strauss-Millennium Sales & Marketing/NY; Dave DeVita-Montclair State University/Montclair; Arnie Meissner-VideoJax/Lake Balboa; Mark Simmons-Toyota/Torrance; Stephanie Carrera-Telerep/Los Angeles; Troy DeVolld/Northridge; Peter Schmiedchen-Rogers Digital Cable/Toronto

Today’s Trivia Question: What husband and wife team were the subjects of interviews on the very first installment of Entertainment Tonight (in 1981)?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE

Later — Cyn
03.18.09

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JOB OPENING: BET/NY/ ADSALES-EXEC ASST: 5+yrs. exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. Email:
(3/25)

JOB OPENING: FREELANCE PROMOTION COORDINATOR, INT’L MKT SVCS /AETN, NY: Coordinating promo materials. Strong communication, flexibility & org skills. Basic editing(Final Cut Pro). Apply: www.aetn.com/careers.html (3/25)

JOB OPENING: VP PRODUCTION/Discovery/MD: Focus on specials and series. Req editorial interest and proven exp from a domestic cable network. 10+ yrs exp in film or video documentary. Apply: www.discovery.com/careers #8845 (3/21)

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. www.scrippsnetwroks.com #388 (3/21)

JOB OPENING: ACCT EXEC, AFFIL SALES/MKTG/WWE/Stamford CT: Seeks for distribution of all products to implement marketing, P.O.S. &community relations campaigns. Must have 3+ yrs experience & willingness to travel www.wwe-careers.com (3/21)

JOB OPENING: DIR AUD DEV/BBC/NY: Grow mkt BBC online news. Dev traf-driving initvs, cons mktg, prtnrshp mngmnt. Anlyz traf & usage pttrns, mng synd rltnshps, up 3rd party links to bbc.com news cont. www.bbcamerica.com/employment.jsp (3/21)

JOB OPENING: RSRCH ANALYST/BBC/Miami: Rsrch for Programming & ad sales. Maintain rsrch sales systems, track performance of shows, monitor industry trends. 2+ yrs exp. Apply: www.bbcamerica.com/employment.jsp (3/21)

JOB OPENING: GRP REPORTING MGR/BBC/NYC: Prod, consolidation & reporting for BBCWW. Set acct’g policies, analyze & challenge perf., improve process, ensure fin. control maintained. CPA pref’d. Apply: www.bbcamerica.com/employment.jsp (3/21)

JOB OPENING: SALES DIR/BBC/NYC: 5+ yrs exp mng sales team, solid sales track record, media licensing exp, direct selling. Est & imp strat, mng sales pipeline, lead team to grow biz. Apply: www.bbcamerica.com/employment.jsp (3/21)

JOB OPENING: DIGITAL NTWRK OPS MGR/BBC/NYC: ensure dig ad campaigns supported & trafficked. Set-up, insert orders & comm discrepancies. Analyze success of campaigns & relay to ad sales team. Apply: www.bbcamerica.com/employment.jsp (3/21)

JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to:
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JOB OPENING: DIRECTOR, INTEGRATED CONTENT & BREAK STRATEGY/MD: Work with Programming/Development, Ad Sales, Marketing& Digital for TLC. 8+ yrs in sales is required. Apply: http://corporate.discovery.com/careers/ #8817 (3/21)

JOB OPENING: DIRECTOR – OPERATIONS/LA: work with special projects relating to new business development with TLC. 5+ yrs in buds. dev.& production required. Apply: http://corporate.discovery.com/careers/ #8836 (3/21)

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JOB OPENING: SR. COUNSEL, BUSINESS & LEGAL AFFAIRS/NY: Negotiate production, programming & talent agreements for AMC NETWORK. L.A. Contacts, JD & 8+ yrs ent law experience required / M&A exp a +. 
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JOB OPENING: OFFICE MGR/MGM AD SALES/NY: Mng all aspects of A/R including prep of wkly & monthly accounting reports. Provide sales & admin support to dept. Back up Sales Plan & Traffic Mgrs. Apply www.MGM.jobs #6440 (3/19)

JOB OPENING: TRAFFIC MGR/MGM AD SALES/NY: Resp for proper plcemnt of commercials & copy assgnmnt. Mng prod & reconcil of logs. Liaise betw Ad Agncies, Sls, Mktg & Prog depts to gather fitting copy materials. Apply www.MGM.jobs #6441 (3/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SUMMER INTERNSHIP CREDITS ONLY: MARKETING/Urtak.com: user-generated public opinion site. Resp: Prdct dev, mkt expansion, corp svcs, for innovative startup. Work remotely, w/ few meetings in NYC. ~35hrs/wk. Send cv & CL to
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SUMMER INTERNSHIP CREDITS ONLY: PROGRAMMER/Urtak.com: user-generated public opinion site. Resp: prgrm’ing & user interface design for innovative startup. RubyOnRails exp. Work remotely, w/ few NYC meetings. ~35hr/wk. Send cv&CL to
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SUMMER INTERNSHIP CREDITS ONLY:  Doc production co. seeks exp’d, orgnzd & energetic JRS/SRS. Driven to gain exp in fast-paced envir. Pls specify “dvlpmnt” or “prod” in app. Resp. incl office, shoot, & post-prod & dvlpmnt asst. Email
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SITUATION WANTED: INTERN IN MEDIA/ THEATRE: Seeks work in Film / Theatre in NYC. Theatre and Media Studies at ScrippsCollege. Work experience in communications. Email:
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WHAT’S ON TONIGHT –  WEDNESDAY, MARCH 18, 2009

ABC: Scrubs, Better Off Ted [p ], Lost, Life on Mars
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: The New Adventures of Old Christine, Gary Unmarried, Criminal Minds, CSI: NY
CW:  America’s Next Top Model, 90210 [r]
FOX: Lie to Me, American Idol
ION: Boston Legal, Boston Legal, Boston Legal
MNT: World Magic Awards [r]
NBC: Chopping Block, Life, Law & Order
PBS:  Journey to Planet Earth, American Masters
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Don Francisco Presenta

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