Wednesday, June 3rd, 2009



Disney Online Mom and Family Portfolio
#1 in Family & Parenting Sites

And now Kaboose and Babyzone are a part of our family!

Brad Davis, SVP Disney Online Ad Sales (818) 295-3612
Source: comScore April ’09

Cynopsis: DIGITAL


Good morning, it’s Wednesday, June 3, 2009, and this is your first early morning digital briefing. 

Microsoft and Sony are facing off against each other at E3 this week to see which company can provide the most flexible and compelling platform for games, movies and TV shows. Microsoft’s Xbox Live platform has:

  • enhanced its social capabilities, adding Facebook and Twitter integrations to the Live dashboard and introducing music feeds. A new app will enable users to host Live movie viewing parties where you and your friends’ avatars can sit and watch a flick
  • announced that the Netflix-integrated Xbox Video Marketplace will be re-branded as the Zune Video Marketplace, with PPV and sell-through instant availability, soon viewable also on a new Zune HD portable in 1080p resolution with 5.1 sound
  • provided details on Project Natal, the platform’s new Wii-like technology that will take voice commands and track body movement in three dimensions on the screen

Sony officially unveiled the download-only PSP Go, a slightly smaller, lighter version of the portable media device that will be able to access titles you purchase or rent from the PlayStation Store. Sony Computer Entertainment also announced a new deal with Starz Digital Media to offer movies and anime titles on the Sony PlayStation Network from Overture Films, Anchor Bay Entertainment and Manga Entertainment, for rent or purchase in standard or high-def. (Sony also licenses titles from Universal Studios and NBC.) However plans to launch a music store for the PSP Go are kaput for now, according to paidcontent.


VOD windowing continues to improve. Comcast has gotten Warner Bros. and Lionsgate to agree to release HD movies on demand the same day they are released on DVD this month with Disney and Summit to follow in July. The viewing window on the movies have also been extended from 24 to 48 hours. Comcast says it saw its biggest On Demand movie opening ever with day-in-date release of the teen-obsessed vampire flick Twilight.
Meanwhile Comcast CEO Brian Roberts joined the chorus of cable executives supporting the walled garden or “TV Everywhere” authentication concept proposed by Time Warner CEO Jeff Bewkes, per Mediapost. Comcast’s preferred name for limiting online cable content to cable subscribers is “OnDemand Online.”
NBC Universal Digital Studio announced its latest project, the webisode series “CTRL,” based on the Sundance award-winning short CTRL Z from Canadian filmmaker Rob Kirbyson, to be distributed on VOD,, Hulu, and other platforms later this summer. Sponsor Nestea has been integrated deeply into the story as the protagonist Stuart (Tony Hale) gains superpowers after taking in the “liquid awesomeness” of the drink.
MTV Networks’ Logo is providing editorial content for the newly enhanced LGBT-focused section of the Amazon Movies & TV store. The section will host video clips form Logo originals and will feature a Pride Month sale event, with DVDs up to 60% off for the month of June.
Rescue Me star and co-creator (and Hulu pitchman) Dennis Leary will host a live chat with his partner Peter Tolan today on at 3 pm.
Call for Content: DIY Network is teaming up with MLB Network offering to put together a baseball themed “man cave” to the guy who wants to it the most. Upload a video from June 12 to July 24 explaining what you will do in your cave to and DIY will feature the winning renovation project on a special edition of Man Caves on Sept. 29.


Video syndicator Grab Networks (formerly Voxant and Anystream) got a hold of $12 million in debt and equity funding from existing investors Softbank Capital, SCP Capital, Longworth Venture Partners, and Court Square Partners. Horizon Technology Finance also joined as an investor, leading the equity debt portion of the round. The company plans to use the funding to advance its hosting services and video indexing technologies.
CBS News
will team with live video streaming platform Ustream to offer live simulcasts of the CBS Evening News with Katie Couric on the site, along with breaking news content and unedited news conferences and speeches. also announced it is adding a Spanish SAP feed to its full episode streams of Bold and the Beautiful.
Ottawa-based e-commerce application provider Shopify announced the official launch of the Shopify API Platform and the Shopify App Store. Developers can now create and sell custom applications for the Shopify App Store, currently used by more than 5,000 merchants.


Pre-roll ads have been the focus for online video thus far but the medium offers so much more to offer. Tremor Media unveiled a new set of online video ad placements for its Acudeo video monetization platform designed to present the viewer with options to view additional video content such as multiple TV ads, product reviews, tutorials, or long form branded content. Ambitious “storytelling” units allow advertisers to present campaign content in chapter format with alternative paths and endings, navigated by the user. “vChoice” units have been tested by some of Tremor’s major clients including P&G, Universal Pictures and Microsoft and are now available on Tremor’s 900+ partner sites.


First YouTube, then blogging platforms WordPress and Blogspot, now Twitter has been blocked in China – just two days before the 20th anniversary of the Tiananmen Square massacre. However word has it that API-based Twitter application such as Seesmic Desktop are still functional.
IMAX announced plans to file for an IPO, pricing 9.8 million shares at $7.15 each to raise approximately $70 million.
Sorenson Media announced that the Sorenson Spark licensing program has expanded to power distribution of video on multiple platforms including mobile phones and other consumer electronic devices. Ittiam and NXP Semiconductors are among the latest companies to license Sorenson’s codec, joining Qualcomm, Verizon, Sony and YouTube.
Inergize Digital introduced Google mapping technology for its CMS clients. They system enables maps to be added to online content, providing an interactive, location-based visual element to news, weather, sports and event stories.


Time spent on Facebook has gone through the roof in the past year – up 700% y/y – but MySpace is still leading in term of video viewing, according to a new Nielsen report. MySpace was the top social networking destination when ranked by streams and total minutes spent viewing video as MySpacers spent 384 million minutes viewing video with an average of 38.8 minutes/viewer. By comparison, Facebook visitors spent only 113.5 million minutes viewing video in April, with an average of 11.2 minutes/viewer.
Social Networking and Blog Sites Ranked by Total Minutes  – April 2009
Site            Apr-08 Total   Apr-09 Total   Year-over-Year
                 Minutes (000)  Minutes (000) Percent Growth
Facebook      1,735,698     13,872,640           699   7,254,645       4,973,919           -31      
Blogger            448,710          582,683           30       29,858           327,871         998         7,865           299,836        3712     
MyYearbook     131,105           268,565          105      
LiveJournal        54,671           204,121          273      
LinkedIn          119,636           202,407            69      
SlashKey                N/A           187,687          N/A      
Gaia Online       173,115          143,909           -17      
Source: Nielsen NetView
Top 5 Social Networking and Blog Sites Ranked by Total Video Streams – April 2009
Site               Total  Video Streams (000)  Time Spent Viewing (000)           120,793                           384,030      
Facebook                  41,537                            113,502      
Stickam                    19,617                              54,522       10,206                              34,456      
Funny or Die               6,503                              17,725      
Source: Nielsen VideoCensus
NBC is increasing efforts to measure the online activity generated by its shows and to get more feedback from fans who chat and blog about its shows. The network has hired Virginia-based New Media Strategies to help troll blogging platforms and messaging boards and deliver customized programs for every NBC show and feature.


Microsoft, anxious to put the Vista era in the rear view mirror, set an Oct. 22 release date for its Windows 7 operating system. The company will release a number of versions of the OS including one geared for smaller netbook computers. (Microsoft has its work cut out in the netbook market as popular manufacturer Acer announced this week that its latest netbook will run on Google’s Android OS.
ESPN Mobile launched the “ESPN ScoreCenter” on the Apple App Store. Sponsored at launch by Lexus in the U.S., the free app offers real-time scores, live game info, game summaries and statistics to iPhone and iPod touch users in 21 countries. It is the third ESPN iPhone app, following photo matching game ESPN Cameraman and ESPN Arcade Spelling Bee.
Telecom company Sipgate launched a new Voice-Over-IP broadband phone service that, like Skype, offers a cheap way to call to U.S. and Canada and is free to call other Sipgate users. The service will also assign a number to you on which you can receive calls for free. Other cool features include call recording and MP3 uploads to voicemail.


Getty Images tapped Roxanne Motamedi to expand the company’s entertainment business promoting her to VP of Entertainment for North America. She reports to Nick Evans-Lombe, COO.
Former Conde Nast digital executive John Vaccaro has joined New York-based design and technology services company JuicyOrange, LLC as Marketing and Strategy Partner.


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Hulu’s new desktop app is great but it’s tethered to your PC, where you have a full keyboard at your disposal. YouTube has just launched XL, a new browser-based, AJAX-powered interface designed for lean-back, last 10-feet viewing. (In other words, it’s only useful if you’ve already figured out how to connect your television to the internet. The service will access most, but not all of YouTube’s content. (Not all premium content holders have signed off.) Not unlike the YouTube interface for the Apple TV console, XL provides a run down of basic categories (Spotlight, Top Rated, Most Viewed,) ranking them by views. Your own channels, saved videos, favorites and playsits will pop up under your account. The real value here could be its search bar, displayed prominently in the upper right hand corner.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

NOTICE:  On June 9 in NYC, Horizon Media will co-sponsor a workshop with Human Resources International for advertising media professionals who are looking to develop their personal brand to land a job and develop their overall job search strategies. Register at

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (6/10)

JOB OPENING: LEGAL SECRETARY/IFC-SUN/NY: Admin support to Legal Dept. w/Heavy phone,calendar& contract asst. 4+ yrs admin exp legal dept/law firm pref. Exc comm, organztl & PC skills must. Res: ref #8734BR (6/10)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to assist sales team and schedule and maintain commercial units for advertisers. Email [email protected] (6/10)

JOB OPENING: SVP LEGAL AFFAIRS/DISNEY ABC CABLE NTWK/LA: Top legal counsel/Sr mgmt advisor; JD 20+ yrs ent legal exp w/expert knwldg of cable ind. child/family prgrmng, media regulatory issues. Req # 196288 (6/10)

JOB OPENING: SALES PLANNER/TV One/NY: prepare post analysis, prepare advertiser’s scheds; create presentations; research; track liability schedules. Exp sales/plnnig preferred. Visit to apply. (6/6)

JOB OPENING: DIGITAL PRODUCTION COORDINATOR/NYC: Seeking FT with strong Excel skills, self-motivated, able to work in a fast-paced, evolving and dynamic environment, ent. industry experience required. Apply: [email protected] (6/6)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (6/6)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Apply at (6/5)

JOB OPENING: ENT CAREER COUNSELOR (LA temp FT thru Sep 09): Career support to grad students in young, unique Carnegie Mellon mgmt prog. Advise on career paths & job srch, dvlp ntwrks w/in ent industry. Info: (6/5)

JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: [email protected] (6/5)

JOB OPENING: DIRECTOR NAT ACCTS/Los Angeles: Dist ntwks/prdcts/srvcs aff cbl/sat/telco dist/srvc nat accts/neg carge/5+ yrs sles w/ cble/new media exp (6/4)

JOB OPENING: SR DIR COMMUNICATIONS/iVillage/NY: Develop & lead creative communications plans centered around editorial content/community stories/talent/business wins. Min 7 yrs exp. job#1058374 (6/4)

JOB OPENING: SR MGR MKTG/ABC Daytime/SOAPNet/LA: Mng/execute mktg strategy initiatives; lead devl of digital mktg/social netwk strat; 4+yrs enter /consumer mktg exp. Apply , Req ID# 191605 (6/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Looking for star students to intern for “The Dr. Oz Show” & Zo Co Productions in NYC! Students must be able to receive college credit. Send resumes and cover letters to [email protected] (6/5)

SUMMER INTERNSHIP CREDITS ONLY: RLR Associates Ltd. (NYC) seeks intern w/interest in Entertainment w/ strong creative, research & writing skills. Word, Excel, Powerpt. 4-5 days/wk Resume to Bella: [email protected] (6/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Experienced MARKETING/EVENTS COORDINATOR with experience in the music and entertainment industry seeks freelance and/or full-time opportunity in NYC. Please contact via [email protected] (6/10)

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email: [email protected] (6/10)

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request. [email protected] (6/9)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (6/9)

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email [email protected] (6/9)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms. [email protected] LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email: [email protected] (6/9)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (6/6)

SITUATION WANTED: PROD/DIR/DEV: strong work ethic, able to communicate & utilize creative outside the box thinking.Live action& animation exp. in Film/TV/Web w/credits.LA based, will relocate. [email protected] (6/6)

SITUATION WANTED: Highly experienced HR/Talent Acquisition Specialist with 10+ years of experience within the creative, finance and IT spaces seeks a contract and/or full-time opportunity. Please contact via [email protected]. (6/6)

SITUATION WANTED: Recent Hofstra Grad with strong ad sales/media buying background looking for SALES ASSISTANT position, contact [email protected] for more information. (6/6)

SITUATION WANTED: Director of RESEARCH in LA at TV network shifting to synd looking for Freelance or Perm opps. 10 yrs exp. Vast knowledge of nat’l & local utilities (Nielsen/WRAP/Simmons/Scarborough/TNS-MI/comScore). [email protected] (6/5)

SITUATION WANTED: SALES PRO with 15+ years broadcast sales, broadcast management, and cable sales experience is looking for a Senior Sales Position. I am willing to relocate.  Email: [email protected] (6/5)

SITUATION WANTED: 20 + yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact [email protected] (6/5)

SITUATION WANTED: WRITER/ PRODUCER -TV producer w/ 15 yrs exp producing long& short form prgrmng. Directed studio shoots & field pieces. Enjoys ‘telling a good story!’ Available FT or freelance. Contact: [email protected] (6/5)

SITUATION WANTED: AWARD-WINNING REALITY PRODUCER/DIRECTOR/WRITER/TALENT. Versatile, Dependable and Indefatigable! References and Samples available. Contact email: [email protected] (6/5)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED: Brand & Business Dev. Consultant —15+ yrs of profitable TV, media, corporate branding/mngmnt exp. Able to creatively pckg & strategically mkt you, your exp or business successfully. contact: [email protected] (6/4)

SITUATION WANTED: Media sales position wanted: 10yr veteran with onair, online and at event sales, planning, strategy and communication experience. British ex-pat based in California. [email protected] (6/4)

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries. [email protected]   (6/4)

SITUATION WANTED: SALES PRO/NYC with 10+ years cable experience is looking for a sales position. Email: [email protected] (6/4)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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