CYNTHIA TURNER’S
Cynopsis

06/01/05

Good morning.  It’s Wednesday, June 1, 2005 and this is your first early morning briefing.

The ABC Television Network has announced it has just about finished its upfront advertising sales for the 2005-06 season, taking in approx $2.7 billion (up by approx 30% over last year) in ad commitments, with CPM increases in the 4-6% range. The network estimates $600 million of that revenue has been earmarked for primetime sports. Not included in that number is Super Bowl XL which ABC has in early 2006. As for the scatter market, Mike Shaw, President/Sales & Market for ABC Television Network says, “Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage.” 

Rumor, conjecture and curiosity can be put to bed about the Kids’ WB Monday-Friday programming block. As reported in Cynopsis: Kids on May 19, Garth Ancier, Chairman, The WB confirmed beginning January 2006, The WB TV Network will replace its Kids’ WB M-F (3-5p) programming block and in its place provide programming to its 200+ affiliate group TV stations with a ‘branded general entertainment block’.  Ancier also laid out the network’s plan to extend the Kids’ WB Saturday morning programming block from four to five hours (7a-12p).  The network says it will work “extra hard with Cartoon Network, which sells ad time for Kids’ WB, to make sure that advertisers needs will be fully met with the expanded inventory,” in the Saturday morning block.  In its official announcement, the WB’s strategy and ultimate decision to get out of the kids business during its M-F daytime block was provided thusly:

“The WB got into kids’ programming a decade ago to develop a strong and loyal following of kids who would then become the primetime viewers of the future. The idea was to differentiate The WB stations in the marketplace and have kids think of The WB/Kids’ WB as their network.  Since that time, the awareness of The WB has grown significantly. In addition, cable networks such as Cartoon Network, Nickelodeon and Disney Channel have changed the dynamics in the kids’ business by programming virtually 24 hours a day, seven days a week, fulfilling, to a great extent, the demand for kids’ programming in the afternoons for viewers and advertisers.  Additionally, a contributing factor in the decision was the recent Rulemaking by the Federal Communications Commission which mandates that promotional matter be counted as commercial time under the prevailing commercial cap. This Rulemaking created regulatory uncertainty concerning the wisdom of continuing with the Monday through Friday block.”

In a May 25 letter to Susan Whiting, Pres/CEO of Nielsen Media Research, from Pat Mullen, Tribune Broadcasting, and 17 other major media companies including Post Newsweek, NBC, CBS, Fox, Belo, Emmis, Media General and Scripps, the group asked Nielsen to postpone further rollouts of Local People Meters until the service is fully accredited by the Media Ratings Council in the markets where it’s already in use. The group also wants to delay the roll out to new markets until accreditation is obtained for each subsequent market. Philadelphia and Washington DC are scheduled to begin LPM service tomorrow.  Whiting responded to that letter, which response then drew another letter from Mullen.  That letter, in full, is below:

May 31, 2005 letter to Susan Whiting from Pat Mullen, Tribune Broadcasting, Gannett Broadcasting, Cox Television, Post-Newsweek Stations, Inc., Allbritton Communications Company, NBC-Universal Television Stations, Fisher Communications, Inc., LIN-TV Corporation, The Dispatch Broadcast Group, Barrington Broadcasting Co., Inc., Belo Corp., CBS, Emmis Communications, Liberty Corporation, Media General Broadcast Group, Fox Television Stations, Inc., E.W. Scripps Company, Tribune Broadcasting Company and cc’d to Media Ratings Council:

         “Your response to our May 25 letter concerning the significant problems with Nielsen’s deployment of local people meters was disappointing. As our letter clearly stated, the station groups which co-signed that letter sought, and continue to seek, a constructive resolution to the problems that have plagued this service since inception.

        Your letter states that this is a highly competitive industry. You are correct in that assertion which makes accurate ratings data that much more

important. Therefore postponing LPM deployment in any additional markets, pending MRC accreditation, would be constructive for all Nielsen clients. It is difficult to understand how you chose to interpret our request as an effort to improperly influence that marketplace. To the contrary, inaccuracies in your data can and will have improper consequences.

    Your letter also misreads the legal implications of our request. There is simply no legal impediment to our seeking reliable, credible data from Nielsen or to our suggesting that you obtain the accreditation that would demonstrate this reliability. Our concerns are based upon the evidence that has come from the markets in which you are currently using the LPM service. Since you are well aware of these problems, there is no need to recite them here. Nor does our suggestion expose you to legal challenge.

    Your suggestion of a meeting with the MRC executive committee could constitute the “productive discussion” you indicate you are seeking. Consequently, I am prepared to fly to New York for a meeting tomorrow with you and MRC representatives, assuming we will discuss at that meeting how the scheduled launch of the LPM service in Philadelphia and Washington, D.C. can be deferred pending accreditation. If you will join me in this effort, I will be on the next plane.”

Premiering Tonight:
ABC:  Dancing with the Stars at 9p
WB:  Beauty & the Geek at 8p
 

Megan Mullally (Karen on Will & Grace) is coming to daytime to host her own syndicated talk show, available for Fall 2006 from NBC Universal Television Distribution.  The show will be produced in LA.  Mullally gets plenty of face licking from the brass at NUTS with this announcement – and her reaction:  “I’m hosting a what? Oh, okay. Well, if I am, I want it to be different and I want the viewers to play an active role and actually get something out of watching it. I think it will be fun. Jeff Zucker is going to play drums in the band.”

The buzzer has sounded on ESPN and its coverage of NHL Hockey.  Today marks the deadline for ESPN to trigger their $60 million option to pick up an additional year of NHL hockey, assuming of course there is a new year of hockey, and ESPN announced yesterday it would allow the option to lapse.  That puts the television rights fees into play for carriage on another network, though how quickly anyone will step up to the puck is unclear.  ESPN did say it would carry the games if NHL waived the licensing fee and/or consider a profit sharing plan, though NHL is not having any of that idea. At this point, the sports network has said it is through negotiating, according to Mark Shapiro, EVP/Programming & Prod.

GSN (formerly Game Show Network) is finalizing its deal to pick up the off-nets rights to The Amazing Race (Touchstone TV, Jerry Bruckheimer TV/CBS Prods). The deal would be for all seven seasons of the unscripted CBS series.  King World is distributing, tho neither distributor or cable net are commenting until the deal is sealed.

Also on the negotiating plate for King World is a deal for the 10 previous seasons of Survivor (Mark Burnett Prods) to go to OLN (Outdoor Life Network).  Again, nothing official from network or distrib, though a statement from OLN is expected today.

Discovery Home Channel‘s Toolbelt Diva, Norma Vally, is taking her gig to radio.  While the second season of her television series begins this Friday, at 7p, she will also be doing Q&A on her weekly radio show Discovery Channel Radio, carried nationwide on Sirius Satellite Radio. There she hopes to tackle anything and everything, from fun and easy home improvements to difficult construction projects.

TLC has ordered 8 eps of a new unscripted series called Going Hollywood (3-Ball Prods) where cameras follow a group of showbiz interns as they work with celeb managing their careers and lives, 24/7. On board are three key companies where the interns will be assigned — The Robert Evans Company, TriggerStreet.com/Trigger Street Productions (Kevin Spacey’s company) and Method Man Enterprises. Interns will work with A-list celebs in their day to day lives which go beyond attending parties, giving interviews and strutting the red carpet. The series is scheduled for a Fall 2005 premiere.

MTV Networks will launch a new ad supported cable network this October in the Caribbean called Tempo – focusing on the local culture and music, as well as acquired content of specials, movies and series.  Tempo will be distributed by Innovation Cable TV among others, in the islands, though which carriers will pick it up when it comes to the states next year is still a question mark.

Tucker Carlson will return to primetime on MSNBC on June 13 with his new show, The Situation with Tucker Carlson Show, at 9p.

Two Notes — I don’t usually do this, but what the heck.  It’s June.  Last weekend I did two things I highly recommend to everyone: 
        Do not pass up a chance to see Broadway’s Glengarry Glen Ross, at the Bernard B. Jacobs Theatre. A sterling cast of just seven – Alan Alda, Frederick Weller, Gordon Clapp, Jeffrey Tambor, Liev Schreiber, Tom Wopat and Jordan Lage.  A study in salesmen’s desperation, this magnificent play will surprise you with its rapid-fire pace and twisted thinking, all in just two short acts of 45 minutes each.  Quick moments of humor sprinkled throughout David Mamet’s script lightened just enough so as not to burden the audience, in a way the 1992 Al Pacino/Jack Lemmon movie could not. Glengarry Glen Ross is nominated for 6 Tonys including Best Revival, and Alan Alda, Liev Schreiber and Gordon Clapp are all nominated in the same category of Best Performance by a Featured Actor in a Play. 
        Being a Medavoy fan from way back, I was delighted to have a sit down with Gordon Clapp after the play.  After 12 years with NYPD Blue, Gordon broke the cop mold when he stepped into this role of Dave Moss. No wishy washy, follow the leader character this time.  Gordon will surprise you with his range and the nuances of his portrayal.  He says he never gets bored repeating the same words day in and day out, and in fact discovers new things about Moss and his character’s words all the time. So what you see today could be a slightly different flavor tomorrow. Nice.  See it twice.
        As for what happens when Gordon leaves the show in August – can he do a musical?  He allows he can “stand still and belt, but three choreographers have left the business because of me.”  Okay, maybe not a big musical.  TV? “I have nothing major in mind.”  He did allow there was some talk about him doing something in Deadwood, but it would be a recurring role.  What’s he hoping for? “Not that there are that many of them left, but standard half-hour stuff.  I did a series years ago with Don Adams – it was called Check It Out on USA Network during the 80’s.  I had fun doing that.  I would love to maybe do that for a little bit  – you know, the perfect thing that is really well written and doesn’t last longer than 2 years.”
        As for the second recommendation – Go see The Longest Yard for two hours of smiles, giggles and an occasional guffaw.  Surely that’s worth the 9 bucks.

Pres/GM Doug Herzog has made some executive changes at Spike TV.  Herzog has moved out Jim Burns, SVP/Sports and Specials; Marc Edwards, head of Marketing; and Ivana Schechter Garcia as Director of documentary development. Herzog is expected to move in USA Net’s VP/Original Series, Bill McGoldrick as head of original program development, filling the slot left vacant by Peilin Chou, and Herzog is searching for a new marketing head.  As for Jim Burns position as head of sports and specials, that position’s primarily focus was overseeing and handling the WWE deal (among other responsibilities), and with WWE moving over to USA, the position has been eliminated. 

VNU’s Nielsen Media Research International has purchased BBC De Media en Reclame Bank B.V. (BBC) for an undisclosed amount. The Amsterdam-based company will remain headquartered in the Netherlands but will be renamed and branded as Nielsen Media Research.  The company’s current Director and CEO Ben van der Werf will continue to head up the new division.  BBC collects and analyzes ad expenditure data for the Dutch market for such media as cinemas, direct mail, internet, publications, radio and TV.

Casting Call:  LOGO is on the lookout for individuals who would like to come out to their colleagues within the next few months for a new documentary on coming out at work.  The program will be included as part of the gay/lesbian network’s Momentum series.  Contact
with name, location, photo (current), telephone number and who you plan on coming out to and why.

OpenTV Corp. announced technology veteran Shum Mukherjee is joining the company as EVP/CFO. Shum will lead OpenTV’s worldwide finance organization, responsible for accounting and reporting, strategic planning and analysis, treasury, tax, audit, and investor relations.

DIC Entertainment (DIC) has appointed former company sales executive Kerstin Guehne to VP/International Television & Home Entertainment Sales.  The announcement was made by Leslie Nelson, SVP/International Sales, & Managing Director, European Operations, DIC, to whom she reports.  In her new position, Kerstin will oversee television programming and home video/DVD sales across German-speaking Europe and Central Europe.  She will be responsible for DIC’s extensive catalog of programming and home entertainment product in these territories.

After eight years at Fox owned-and-operated station WITI/Milwaukee, Bob Clinkingbeard will join sister stations, WOFL, WRBW and WOGX in Florida as VP/News Director.  The announcement was made by the Orlando stations’ VP/General Manager, Stan Knott.

20th Century Fox Television has named Mark Pearson to SVP/Brand and Franchise Management, overseeing the branding growth of several 20th properties including Simpsons and 24.  Mark will report to Gary Newman and Dana Walden, Presidents of 20th.  His responsibilities will reach into online, licensing, wireless and home entertainment, as well as working with the broadcast networks and the studio’s various television properties.

Lou Stellato has been promoted to VP/MTV2 Production. Lou will continue to be based at MTV2 headquarters in New York and will report to Carol Eng, SVP/MTV2 Programming. In his new role, he will continue to oversee studio production and spearhead stunts and specials for music, movies, and sales initiatives for MTV2 as well as continue to develop projects that include new franchises. Lou will also be overseeing all development of MTV 360 endeavors.

Robert Zotnowski and Christina Davis have both been named VP/Drama Series Development at CBS Entertainment.  Both will report to Laverne McKinnon, SVP/Drama Series Development, and will be involved in the development of all new drama projects for the network.

Friday- A18-49 Analysis:   NBC won the night on Friday, according to fast affiliate ratings from Nielsen Media Research, posting an overall 2.1/8, over Fox 1.7/6, ABC 1.6/6, CBS 1.3/5, WB 0.7/3, UPN 0.7/2.  Winning each hour of primetime beginning at 8p was NBC with the first hour of Dateline earning a 2.1/8; Dateline again for the 9p hour with a 2.4/8.  At 10p 20/20 on ABC delivered a 2.4/8 to win.

Fast Affiliate Ratings: Friday, May 27, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

NBC      5.7/11     Dateline 6.0/12, L&O: Trial by Jury [r] 5.8/11

ABC    3.7/7      8 Simple Rules [r] 2.9/6, Complete Savages 2.7/5, Hope & Faith [r] 2.7/5, Less Than Perfect [r] 2.7/5, 20/20 5.5/10

CBS      3.5/7     Joan of Arcadia [r] 2.8/6, JAG [r] 3.2/6, Numb3rs [r] 4.5/9

FOX     2.8/6     Movie: Me, Myself, and Irene  2.8/6

WB       1.3/3     What I Like About You [r] 1.1/2,  What I Like About You  [r] 1.1/2,  Reba [r] 1.6/3, Living with Fran [r] 1.3/2

UPN      1.3/2      Star Trek Enterprise [r] 1.3/3, Star Trek Enterprise [r] 1.2/2

A18-49           NBC 2.1/8, Fox 1.7/6, ABC 1.6/6, CBS 1.3/5, WB 0.7/3, UPN 0.7/2

Saturday- A18-49 Analysis:   Fox won the night on Saturday with its standard line up of Cops x2 and America’s Most Wanted. Fox earned a 1.7/7 A18-49, according to fast affiliate ratings from Nielsen Media Research, followed by CBS 1.6/6, ABC 1.5/6, NBC 1.3/5.  Fox won the 8p hour outright with a 1.7/7, and tied at 9p with ABC posting a 1.6/6.  At 10p CBS was in front with 48 Hours’ 2.0/7, while ABC and NBC each delivered a 6 share.

Fast Affiliate Ratings: Saturday, May 28, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

FOX     3.2/7      Cops 2.7/6, Cops [r] 3.2/7, America’s Most Wanted 3.4/7

ABC   2.8/6        Lost [r]  2.5/5,  Lost [r] 2.8/6, Desperate Housewives [r] 3.1/6

NBC      2.7/6       NBC Movie: Patriot  2.7/6

CBS      4.6/9       NCIS [r] 3.8/8, Cold Case [r] 4.5/9, 48 Hours 5.5/11

A18-49           Fox 1.7/7, CBS 1.6/6, ABC 1.5/6, NBC 1.3/5

Sunday- A18-49 Analysis:   NASCAR Coca Cola 600 wins the ratings race on Sunday night for Fox, according to fast affiliate numbers from Nielsen Media Research.  NASCAR delivered Fox a 4.0/13 A18-49 rating for the night, and a 5.0/17 among M18-49.  NBC’s airing of The Titanic was #2 along with ABC’s slate of repeats.

Fast Affiliate Ratings: Sunday, May 29, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

FOX      6.0/12       NASCAR Coca Cola 600 6.0/12

ABC     4.2/8    Extreme Makeover [r] 3.9/8, Desperate Housewives [r] 5.0/9, Grey’s Anatomy [r] 4.2/7

NBC      4.0/8       NBC Movie: The Titanic  4.0/8

CBS      5.6/11       60 Minutes 5.5/12, Cold Case [r] 5.1/10, Movie:  Double Jeopardy 5.9/10

WB       0.9/2       Charmed  [r] 0.7/2, Charmed [r] 0.8/2, Steve Harvey’s Big Time Challenge [r] 1.1/2

A18-49           Fox 4.0/13, ABC and NBC 2.2/7, CBS 1.9/6, WB 0.5/2

Monday- A18-49 Analysis:    CBS maintains its in-season status on Monday night with the win among A18-49, posting an overall 3.2/9 A18-49 for the night, according to fast affiliate averages from Nielsen Media Research. NBC and Fox tied at #2 with a 2.8/8, followed by ABC 2.3/6, UPN 0.9/2, WB 0.8/2. At 8p NBC and Fox tied, each posting a 2.3/7 for Fear Factor and Nanny 911, respectively.   CBS kicked it up a notch at 9p with Raymond/2-1/2 Men’s 3.5/9, just a tick ahead of Fox’s premiere of Hell’s Kitchen (3.2/8).  CSI Miami led at 10p for CBS with a 4.0/11.  The NBA Conference Final Games are time period averages only and will likely change when the final numbers come out from Nielsen.

Fast Affiliate Ratings: Monday, May 30, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

CBS        7.1/12       Still Standing [r] 5.1/9, Listen Up [r] 4.9/8, Raymond [r] 7.4/12, Two and a Half Men [r] 7.9/13, CSI: Miami [r] 8.6/15

NBC        5.3/9        Fear Factor [r] 3.7/6, Miss Universe Pageant 2005 6.0/10

FOX       4.1/7 Nanny 911 4.0/7, Hell’s Kitchen  4.2/7

ABC       4.1/7 NBA’s Conference Final Games  4.1/7

UPN       1.4/2 One on One [r] 1.4/3, Cuts [r] 1.4/2, Girlfriends [r] 1.5/2, Half and Half  [r]1.4/2

WB        1.6/3 7th Heaven [r] 1.5/3, 7th Heaven [r]1.6/3

A18-49           CBS 3.2/9, NBC and Fox 2.8/8, ABC 2.3/6, UPN 0.9/2, WB 0.8/2

The History Channel presents This Day in History:
 1985-  England, violence breaks out when police try to block a convoy of hippies on their way to Stonehenge. More than 300 are arrested.

Answer to Yesterday’s  trivia question: These neighbors were surely “Helpers” on what television sitcom? THE DICK VAN DYKE SHOW.  Kudos to: Sheryl Rosen-Media Horizons Management/Norwalk CT; Kathy Gray-Turner Studios/Atlanta; Peter Bakalian-Rankin Bass Productions/NY; Rick Clifford-R& R Productions/Westwood NJ; Jim Roche-Weigel Broadcasting/Chicago; Mark Edwards-KEZK/St Louis; Joe E Dale-MeTV/Chicago; Arthur Axelman-Imprimatur Agency/LA; Micki Sackler-Fox Movie Channel/LA

A CYNOPSIS MESSAGE FROM COURT TV

Today’s trivia question:  This song “I’d Like to Teach the World to Sing” was a singing commercial for which company? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.01.05 
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WHAT’S ON TONIGHT: Wednesday, June 1, 2005

ABC              Super Nanny, Dancing With the Stars [p], Lost
CBS              60 Minutes, The King of Queens, Yes Dear, CSI: NY
FOX              That 70’s show, That 70’s show, That 70’s show, That 70’s show
NBC              NBC Special: Eagle’s Farewell  1 Tour, Law & Order
PAX              DOC, Sue Thomas F B Eye, Diagnosis Murder
UPN              All of Us [r], Eve [r], Kevin Hill [r]
WB               Beauty and the Geek [p], Smallville
TELE             Amarte Asi (7p), Los Plateados, Decisiones
UNIV             Inocente de ti,  Apuesta por un Amor, La Madrastra, Don Francisco Presente

A CYNOPSIS MESSAGE FROM THE HISTORY CHANNEL