Cynopsis: Sports
07/18/12
Good morning. It’s Wednesday, July 18, 2012, and this is your first early morning Sports briefing.
The NFL, NBA, MLB, NASCAR and INDYCAR Series are teaming up to press Congress to table an amendment restricting the military branches from utilizing sports sponsorships as a marketing and recruitment tool. The leagues sent a letter to Rep. John Boehner asking the Speaker to show “continued opposition” to the Kingston-McCollum amendment in the $608 billion 2013 Dept. of Defense appropriations bill that blocks the military from using funds for sponsorships in professional or semi-pro sports. The letter claims that in 2010 alone, Army sponsorship in NASCAR led to 46,000 qualified leads.
A CYNOPSIS MESSAGE
LEGACY AWARD — David Hill, Chairman and CEO of FOX Sports Media Group
AWARD OF DISTINCTION — Mike McCarley, President of Golf Channel
VISION AWARD — Larry Scott, Commissioner of Pac-12
August 9 | The Harvard Club, NYC | 8-10:00am
Register: http://www.cynopsis.com/events/sports-awards/.
Turner Sports wrapped up its coverage of the NASCAR Summer Series with an average of 3.1 in households for an increase of 3% in year-to-year averages for the six-race schedule. Viewership, meanwhile, pulled in an average of 5.1 million total viewers to hold even for the year. For the network’s six week run, TNT’s NASCAR coverage delivered the highest-rated and most-viewed program of the day on ad-supported cable.
NCAA president Mark Emmert told Tavis Smiley in a PBS interview that while the NCAA is still sorting through all of the info from the Penn State scandal, he would be willing to deal the university with the infamous “death penalty” if the organization can prove there were football-related violations. In the interview, Emmert admitted that he had “never seen anything as egregious as this in terms of just overall conduct and behavior inside a university and hope to never see it again.” (By the way, whatever happened to the investigation of the Miami scandal?) Anyway, Penn State said Tuesday it will reply to Emmert and the NCAA’s request for info within days.
A two-partNo Huddle: Favre & Sanders is set to air tonight and tomorrow at 8p on NFL Network. The program will feature the former Hall of Fame cornerback and current NFL Network analyst Deion Sanders engaging in an in-depth conversation with Brett Favre, where they will discuss the quarterback’s career and relationships.
FOX and the UFC are extending their relationship even further into international waters. The UFC locked in a new two-year broadcast agreement in Australia with pay-television company Foxtel, Premier Media Group-owned Fox Sports Australia, Fox International’s Fuel TV and pay-per-view television channel Main Event. In the new agreement, the MMA promotion look to FUEL TV as the main hub for UFC content, while Fox Sports will for the first time screen live UFC fights.
Sirius XM Radio added DIRECTV’s The Nick & Artie Show to its sports talk lineup, according to the Radio & Television Business Report. The program can be heard on Sirius channel 94 and XM channel 208 starting Thursday at 10p.
Martial arts network Blackbelt TV has inked a new distribution pact with CANALSAT, which serves 52 countries and territories. Through the deal, the channel will begin a phased roll-out on the platforms beginning Sept. 18 in France.
Join your colleagues in NYC on August 9for the Sports Media Awards Breakfast! View finalists & register to attend: http://ow.ly/bObiI.
A CYNOPSIS MESSAGE
Cynopsis: Sports 2012 Olympics Special e-Report
/ JULY 26 /
This e-report focuses on how sponsors are being incorporated into the programming in new ways, plus a look at the new technology that is being used. Cynopsis: Sports will also post the overall schedule to make sure you don’t miss a thing!To reserve your ad space, contact Mike Farina
mike@cynopsis.com + 203.218.6480
Sponsorship & Promotion
NASCAR reports that more Fortune 500 companies are now involved in NASCAR than four years ago in a review of brands currently using the sport for promotion. The analysis looked at companies that either sponsor NASCAR teams, tracks, the sanctioning body, or are media partners and showed that the total number of companies invested in NASCAR (with 114) remains higher than any other sport.
Little Caesars inked a deal to continue sponsoring the Little Caesars Pizza Bowl through 2013, according to the Detroit Free Press. This year’s game will be played Dec. 26 at Ford Field in Detroit. The pizza chain has sponsored the post-season game since 2009.
The USA Today Sports Media Group announced the re-launch and re-branding of its high school sports website, highschoolsports.net, as USA Today High School Sports. As part of the re-launch, Ben Sylvan has been tapped as executive producer in charge of all content creation, as well as curation within Gannett’s more than 100 local media sites. In addition, David Weiss has been named the property’s Vice President of Sales. Dick’s Sporting Goods, Gatorade and Under Armour will serve as re-launch partners for the new site.
WWE announced that it has created investor-oriented channels on the company’s major social media networks, including Facebook, Twitter and YouTube, in order to “facilitate a more comprehensive understanding of WWE’s strategy, operations, performance and customers.”
WWE also announced that recently featured fan Touts – 15-second self-recorded videos – that ran during Monday Night Raw, helped propel the the social media platform’s app sales from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.
The Main Event
Mets/Nationals on ESPN at 7p.
A CYNOPSIS MESSAGE
235+ major brands | Cable/MSO/DBS Representatives | Agency Reps/Buyers/Planners | Cable & Broadcast Network Decision Makers | Talent | Technology Executives | Producers | Writers/Editors | Analyst/Researchers | Freelance Consultants | Publicists/Agents | Crew/Operators |
Other Industry Professionals & Influencers
Contact Mike Farina, VP Sales & Marketing to drive results & reach your target market.
ON THIS DAY in 1999: David Cone pitches a perfect game.
Answer to Our Last Sports Trivia Question: What Hall of Fame athlete made a cameo in the movie Airplane? Kareem Abdul-Jabbar aka Roger Murdock. (“Listen kid!! I’ve been hearing that crap ever since I was at UCLA. I’m out there busting my buns every night. Tell your old man to drag Walton and Lanier up and down the court for 48 minutes.”). Kudos: Brian Reich-Thinking About Sports/NY; Peter King Hunsinger-Golf Digest & Golf World/NY; Marc Ernay-1010 WINS Radio/NY; Aaron Beitler-DIRECTV/NY; Igor Moliver-ESPN/West Hartford; Dan Parisi-Rowland Publishing/Tallahassee; Amy Manchester-Cream Productions/Toronto; Carolyn Mailloux-Rawle Murdy Associates, Inc./Charleston; John Kukla-KDFW/Dallas-Fort Worth; Paul Tarrants-RTM Productions/Nashville; Pam Tierney-Actress/VoiceOver/Chicago; John Ward-NBC Sports Group/Chicago; Michael Jaquet-US Ski and Snowboard Team/Utah; David Hauptman/Denver; Greg Moloznik-GLM Media/Scottsdale; Brienne Chance-Republic Media/Phoenix; John Sutton-Charter Digital Media/LA; Michael Chavez Booth-Edelman Public Relations/LA; Susan Torrey-New Day Marketing/Santa Barbara; Tony Reyes-RGH Entertainment/Woodland Hills.
In The Know: With what team did David Cone win his first World Series? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Chris
Chris Pursell for Cynopsis | Sports
07.18.12
Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 888-702-3858 / trish@cynopsis.com
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: COUNSEL/LEGAL AFFAIRS/truTV & adult swim: Development, production, acquisition deals (live action & animated formats); production legal; program clearance. JD; 4-6 yrs experience. Apply: http://tinyurl.com/74b7poj (7/25)
JOB OPENING: MGR PROGRAM/DIGITAL RESRCH/GMC/ATL: Have a strong understanding of cable/digital marketplace; N-Power expert; 5+ yrs. of TV research exp. Res: recruiting@gmctv.tv (7/25)
JOB OPENING: VP RECRUITING/NBCU/NYC: 15+ yrs in HR, 8+ yrs of high volume recruiting in corp env., 5+ yrs success leading recruiting team. Strong ops & analytical skills. Apply: www.nbcunicareers.com Job#6226BR, EOE/M/F/D/AAP (7/25)
JOB OPENING: SEEKING WRITER/PRODUCER/EDITOR for MSG On Air Promo department/NYC: Seeking creative, stylized Preditor with 5+ years promo experience for sports related spots. Send links and resumes to mara.mellin@msg.com (7/25)
JOB OPENING: MGR, GLOBAL BUSINESS DEV, CNBC/NYC: Design, plan, implement growth business across CNBC platforms. Strategic and creative thinkers! 4-6 years exp. www.nbcunicareers.com Job ID #6270BR (7/25)
JOB OPENING: INNOVATIONS MGR/NY: Initiative is searching for a creative market mgr. to develop and execute ideas for exist/new clients in dig/trad media and branded entertainment. https://careers-nainitiative.icims.com/jobs/5847/job (7/25)
JOB OPENING: PROGRAM INVENTORY FINANCE SUPV/AMCN/NYC: 3+ yrs prgm finance, accounting, royalties, contract knowledge. Resumes to: amcjobs@amcnetworks.com (7/25)
JOB OPENING: ASSOC. DIR., COMMUNICATIONS/Nat Geo/DC: Temporary position Aug.-Dec. 2012. 5-7 years of TV publicity experience. Excellent media contacts. Strong writing skills. Send resumes to egriffin@natgeotv.com (7/24)
JOB OPENING: FREELANCE PUBLICIST/MTV2/NYC: Develop & implement press strategies for MTV2, MTV’s male-targeted sibling network, for original programming & tentpole events. 2+ yrs experience. Resume: mariana.agathoklis@mtvstaff.com (7/24)
JOB OPENING: SR. MGR AD SALES MKTG MGR/DISCOVERY/NY: Plan, execute multi-platform mktg partnerships. Creative aprch to on/off air mktg. Ops for adv is a must. Apply: https://careers-discovery.icims.com/jobs/5459/job. (7/24)
JOB OPENING: SPECIALIST, STRATEGIC SLS SVCS/DISCOVERY/NY: Resp. for sales analysis . BS/BA req.+ 3-5 yrs. ad sales, media buy’g, finance exp. a+. apply: https://careers-discovery.icims.com/jobs/6060/job (7/24)
JOB OPENING: EXEC IN CHARGE OF PROD/Pilgrim Studios/LA: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: resumes@pilgrimstudios.com (7/24)
JOB OPENING: DR/SDR DIGITAL DISTRIBUTION/NYC: Drive Revenue growth & distrib by developing/negotiating deals across platforms. 5 yrs exp, 2 yrs digital/mobile. MVPD, broadcast TV, deal terms & contracts. calimurung@univision.net (7/24)
JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/Nielsen/Scarborough/Simmons, etc… data a plus. Apply: www.employment.nascar.com (7/24)
JOB OPENING: AE CABLE-SYND SALES/MARATHON VENTURES/NY: Aggressive, disciplined AE to sell DR for cable nets and syndication. 5 years experience selling multiple networks, dayparts, demos. Apply: jobs@mvmediasales.com (7/24)
JOB OPENING: PRICING PLANNING DIRECTOR/MARATHON VENTURES/NY: Manage network/syndicated inventory. Detail oriented with team management experience. 5 years pricing/planning background. Apply: jobs@mvmediasales.com (7/24)
JOB OPENING: PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Production Asst to join the team that creates its enhanced e-books. Shooting/editing exp. required. View jobs/apply: http://www.harpercollinscareers.com (7/24)
JOB OPENING: VP MTV BUS & LEGAL AFFAIRS/Santa Monica CA: Mng high vol dvlpmnt/prod. agreements for scripted dvlpmnt as well as reality, doc & animation. 7+ yrs of exp ent law firm or studio/ntwrk. Click here. (7/24)
JOB OPENING: DIR CLIENT SOLUTIONS/CHI: Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: semurphy@gannett.com (7/21)
JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply: www.disneyabcjobs.com (ID 54406BR) (7/21)
JOB OPENING: HEAD OF SALES/CABLEready/NY: 5+ yrs experience selling to TV nets outside US; NYC based; will oversee int’l sales staff and sell. Multilingual preferred. Cover letter, CV to jobs@cableready.net (7/21)
JOB OPENING: MOBILE MARKETING CONSULTANT/NY: Ideate and implement strategic on-brand innovative mobile platforms and franchises that are both saleable and executable. 4 mth project/W2 only. Res: Semurphy@gannett.com (7/21)
JOB OPENING: SALES MNGR/Orbitz|Away/NYC: Natnl sales pro for travel media network, 3+ online ad exp, excellent agency contacts, proven closer, travel and media sls exp a + Resume to: https://careers-orbitz.icims.com/jobs/2613/job (7/21)
JOB OPENING: MEDIA SCHEDULER. The Hub, Burbank CA: Reqmnts: BA. Min 2 yrs exp. GripIT, 2E, Gabriel, detail oriented, traffic coord. Apply www.hubworld.com (7/20)
JOB OPENING: DIR, CURRENT PROG/AMC/NYC: Seek new non-fiction prog. Take pitches, find new projects. Work with LA team. Oversee/advise on unscripted current series. Submit res http://bit.ly/NmDDyM (7/19)
JOB OPENING: DIRECTOR-DIGITAL MEDIA ANALYTICS & INSIGHTS/ATL: Develop data-driven insights; seeking 6+ years in Digital Research with an emphasis in media analytics. Resume: careers@weather.com (7/19)
JOB OPENING: SR RSRCH ANALYST/LA: Produce analysis & presentations for synd properties. 2 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: careers@caa.com (7/19)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.
SITUATION WANTED: Summer Intern (NYC/LI). Outgoing college sr.w/strong credentials. Comm.Major exp.TV editing,sports announce/writing. Seeks position w/possible career potential. Resume on request. lebzp@optonline.net (7/24)
SITUATION WANTED: AFFIL SALES/MKTG: 10+ yrs as Sr Dir/Dir building relationships & generating increased sales & results. Available for domestic & international travel/relocation. www.LinkedIn.com/in/paulzulkoski & pzulkoski@gmail.com (7/21)
SITUATION WANTED: DOCUMENTARY RESEARCHER/CONTENT DEVELOPER: Researcher, interviewer, and project/content developer w/ exp. in TV, indie film, and major prod. co. seeks full/part-time, also projects. 347-313-4335. (7/21)
SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: MBA grad seeks marketing position. Previous experience in sales, account management, retail marketing and theatrical distribution with the NBA and film studios. psgallag@gmail.com (7/19)
E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855
Copyright Cynopsis 2012
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012
