Cynopsis: Kids!
01/14/09
Good morning. It’s Wednesday, January 14, 2009, and this is your first early morning Kids briefing.
Nickelodeon celebrates Chinese New Year with a new Ni Hao, Kai-lan! primetime special, Ladybug Festival, premiering Monday, February 2 8-8:30p (the eighth day of the Chinese New Year). Additionally, www.nickjr.com will feature a Chinese New Year themed interactive game, Hoho’s Chinese New Year Coin Catch, today. The Nick Jr. animated Mandarin-language preschool series Ni Hao, Kai-lan premiered a year ago on the first day of the Chinese New Year.
The second season of preschool series Raggs (13 new episodes) is set to premiere February 2 on PBS stations that carry the series. Raggs is presented by KQED San Francisco and distributed by American Public Television. Additionally, each month this year www.raggs.com will offer a free download of a new Raggs music video from the new episodes.
Nickelodeon Australia unveils its local production and programming slate for 2009:
- The Go Show (8×30), a new music show, premieres January 23. Hosted by known talent, Maude and Kyle, the series features music clips, exclusive backstage information and interviews, prizes and a chance for kids to voice their musical tastes.
- New episodes of the animated series Kids First (5×3) also debut this month. The series focuses on kids who have been the first to do various things, like the youngest kid to sail solo around the world.
- Adventure series Camp Orange returns for its fifth season. The new episodes will air in June 2009.
- The network has ordered a second season of Sorry I’ve Got No Head (13×30), a co-production between Nickelodeon Australia and So Television and Little Portman. The first season of the sketch-comedy series premieres February 18, 2009, with season two following in late 2009.
- Insomniacs (working title) – a creepy live-action series that is currently in production.
- Season two of Nick Shorts is also now in production in association with Screenwest and the Film and Television Institute WA (FTI). Six animated short films from creators in Western Australia will air on Nickelodeon throughout the first half of the year.
- Australia’s 7th annual Nickelodeon’s Kids Choice Awards
Imira Entertainment has completed several new sales ahead of NATPE including:
- Discovery Hispanic US takes all of Louie (39×26), while Discovery Kids Latin America picks up the new episodes of Louie (13×26, for a total of 39×26)
- Sorpresa, a US Spanish-language channel, takes the preschool series Bali (52×13)
- Vitaminix (104×2) is acquired by two US Spanish-language channels, Somos TV and Mega TV, and Film Ideas takes the non-theatrical rights in the US and Canada.
- Disney Latin America takes the preschool series 64 Zoo Lane (78×11).
- The animated series Lola & Virginia (52×12) is acquired by Canal Once (Mexico) and renewed by SBT (Brazil). SBT also picks up licensing and merchandising rights with New Star taking home entertainment rights for the territory, and Quality Films taking the home entertainment rights for Chile.
Leading into NATPE, MarVista Entertainment signs several program sales deals for several of its shows including those for kids/tweens:
- The tween-targeted reality series Prank Patrol (100×30) has been acquired by Turner Networks in India, Pakistan, Bangladesh, Bhutan, Sri Lanka, the Maldives, Nepal and the Philippines.
- The Zula Patrol: Animal Adventures in Space: The Movie is picked up by Turkish Radio & TV Corp. (TRT).
NATPE
Imira Entertainment heads from Spain to Las Vegas with range of programming including the new live-action Tween 8-14-aimed series The Elephant Princess (26×26) from Jonathan M. Schiff and ZDF Enterprises. The series revolves around an average girl who discovers one day that she is actually a Princess of the mystical kingdom, Manjipoor. Imira will also be offering its animated series 64 Zoo Lane, The Koala Brothers, Louie and Lola & Virginia, and the live action show Wicked Science.
MARKETING/LICENSING
Cartoon Network partners with Thai online ad agency Admax, as it also launches www.cartoonnetwork.co.th in Thailand. Admax will represent Cartoon Network online and linear channel platforms in Thailand, where advertisers will be able to feature their marketing efforts in Thai and/or English. In fall 2008 Turner Entertainment Networks Asia tapped China’s SinoTech to develop and distribute online games on Cartoon Network websites in North Asia.
Fun Crew names Spain’s Carmen Ariza Licensing to represent the licensing and merchandising rights for its property, Lucky Cookie, in Iberia.
EXECUTIVE MOVES
The Jim Henson Company relaunches its consumer products division and appoints Melissa Segal to the new role of SVP/Global Consumer Products. Segal joins Henson from Brandolution, the licensing and product development agency she founded, and which has represented Henson for the last year. Segal and the new division will Henson properties including new series Sid the Science Kid, Dinosaur Train, The Skrumps, as well as its fantasy and classic properties Labyrinth, The Dark Crystal, Farscape and Emmet Otter’s Jug Band Christmas and Fraggle Rock. Brandolution will be renamed Brandolution JHC and become a new banner of The Jim Henson Company, which will continue to represent Segal’s current and new third party licensing properties.
RATINGS
2008 was a banner year for Radio Disney, which earned its highest-rated year since 2005 in daytime (Mon-Sun 6a-7p) and morning drive (Mon-F 6-10a) dayparts among K6-11, which were up +10% and 114% respectively over 2007, per Arbitron.
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/5-1/11/09 :
Total Day (000) Primetime (000)
NICK°: 1215 DSNY*: 1113
DSNY*: 732 CARTOON: 730
CARTOON: 566 NAN**: 520
NAN**: 309 TOON DIS: 182
NOGGIN: 310 NICKTOONS: 113
ADSM**: 196 DISCOVERY: 96
TOON DIS.: 140 ESPN: 71
NICKTOONS: 73 BET: 66
DISCOVERY: 51 ANIMAL PLANET: 66
THE N: 39 THE N: 62
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 1/5-1/11/09 :
Total Day (000) Primetime (000)
NICK°: 629 DSNY*: 862
DSNY*: 478 CARTOON: 502
CARTOON: 357 NAN**: 409
NAN**: 246 TOON DIS: 124
ADSM**: 115 DISCOVERY: 74
TOON DIS.: 95 NOGGIN: 65
NOGGIN: 53 NICKTOONS: 61
NICKTOONS: 41 THE N: 57
DISCOVERY: 38 ESPN: 53
THE N: 34 ANIMAL PLANET: 39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 1/5-1/11/09 :
Total Day (000) Primetime (000)
NICK°: 445 DSNY*: 686
DSNY*: 377 NAN**: 562
NAN**: 376 CARTOON: 348
CARTOON: 240 DISCOVERY: 108
ADSM**: 152 THE N: 94
DISCOVERY: 55 TOON DIS.: 91
MTV: 53 ESPN: 87
THE N: 51 MTV: 81
ESPN: 49 COMEDY: 66
NICKTOONS: 33 BET: 60
COMEDY: 33
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, January 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1525; K6-11 1026; TWEENS 9-14 752
DISNEY CHANNEL: K2-11 1204; K6-11 790; TWEENS 9-14 514
CARTOON NETWORK: K2-11 719; K6-11 497; TWEENS 9-14 356
TOON DISNEY: K2-11 303; K6-11 233; TWEENS 9-14 179
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1302; K6-11 827; TWEENS 9-14 612
DISNEY CHANNEL: K2-11 1080; K6-11 716; TWEENS 9-14 561
CARTOON NETWORK: K2-11 808; K6-11 485; TWEENS 9-14 273
TOON DISNEY: K2-11 289; K6-11 225; TWEENS 9-14 185
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1095; K6-11 471; TWEENS 9-14 342
DISNEY CHANNEL: K2-11 741; K6-11 433; TWEENS 9-14 344
CARTOON NETWORK: K2-11 442; K6-11 278; TWEENS 9-14 205
TOON DISNEY: K2-11 132; K6-11 67; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: On the children’s series Blues Clues, how are Steve and Joe related? THEY ARE BROTHERS Kudos to: Juli Lennett-The NPD Group, Inc./Port Washington, NY; Claire Kelly-Partnership for a Drug-Free America/NY; Bridget Brady-WETA/Washington, DC; Michael Lapinski/NY; Rita Silva-Disney – ABC Kids Networks/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Brian Swanson-Monterey International/CA; Rebecca Rodriguez-Disney Channel/CA; Katherine Kaufman-Porchlight Entertainment/LA
Today’s Trivia Question, submitted by Randy Warner/ R-Train Management: What was the name of the high school in the film The Breakfast Club? (Email Joanne@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
01.14.09
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