Wednesday, January 14th, 2004





Good morning. It’s Wednesday, January 14, 2004, and this is your first early morning briefing.

CBS and NBC split the difference on Monday night among A18-49, each posting a 5.8/15 according to Nielsen Media Research.  ABC was third with a 2.6/5, followed by Fox 2.5/6, UPN 1.5/4, WB 1.4/3.  At 8pm NBC’s Fear Factor reigned with a 6.9/18; CBS was closest with a 4.1/11.  ABC and Fox each earned a 6 share for the hour, WB’s 7th Heaven a 2.0/5, and UPN a 1.4/4. .  At 9p NBC and CBS flip-flopped, this time with CBS in front with by a tenth with a 6.2/15, and NBC followed with Las Vegas delivering a 6.1/15. And at 10p, CBS dominated with a 7.0/18 for CSI Miami over Average Joe’s 4.5/11 on NBC.

Premiering tonight:
ABC: The Bachelorette at 9p

In Development:

  • NBC has ordered a pilot project from Picture Maker Prods/Grammnet Prods with Paramount Network Television called Medium, with exec prods Glenn Gordon Caron/Kelsey Grammer/Steve Stark and Ronald Schwary. Based in part on the life of Allison DuBois, this drama series is about a wife/mother who also helps out the police with her psychic powers as a criminal profiler.  Also, NBC has ordered six eps of a project called Revelations, described as X Files meets DaVinci Code, from Pariah TV and David Seltzer.  Add these to the two pilots ordered, Pearl City (fka Hawaii Blue) from NBC Studios and Jeff Eastin; and HUB from Mark Gordon Co/NBC Studios.
  • CBS has ordered up a pilot of The Webster Report from 25C Prods/Warner Bros. Television, written by Theresa Rebeck about a not-so-run-of-the-mill NYC private detective.

Tribune Entertainment announced yesterday that a sixth season of Family Feud is a ‘firm go’ having been renewed in 60% of the country including 25 of the top 30 markets. Richard Karn will continue his hosting duties for the sixth, his third, season.

Now this presents a problem.  Several weeks ago as AMPAS and the film industry got into a big stink about sending video screeners out to Academy Award voters, with the concern that the tapes would somehow become pirated and available virtually everywhere.  Now comes the news that a copy of the screener Something’s Gotta Give (Sony) was found last week to be downloadable from the internet. Perhaps the good news is the screener was encrypted with a code so it could be traced back to its original recipient, an LA based 69 year old actor, though there has been no official comment about linking the actor to the internet copy.


  • The WB used their TCA time to talk about its young core viewers and how a chunk of them have disappeared right along with the M18-34. Young women 12-34 and teens are the WB’s bread and butter, and according to the network, the same losses other nets have felt with the young men, are similarly felt by the WB in these other two younger demos. In an effort to work around or within those declines, the network is looking at a slightly different programming model with shorter seasons and greater time between seasons, as well as getting bolder with their regular scripted series. Coming to WB in the weeks ahead: scripted sitcom The Help premieres on March 5, reality series High School Reunion debuts its second season on March 14, and coming this summer is drama series Summerland (which does look a good get for younger women).  The WB also talked about its new in-house made-for-television movie division and while they are not planning a ‘movie night’ so to speak, the net is looking for four quarterly films showcasing the WB talent.  Among the projects for the made-for division is one based on the American Girl doll series.

Reminder – the Democratic debate scheduled in New Hampshire on January 27 will be moderated by Fox News’ Brit Hume with ABC’s Peter Jennings will be asking questions along side WMUR anchor Tom Griffith and a reporter from the local paper, The Union Leader.  The debate will be carried locally by WMUR (ABC affiliate), and televised live on Fox News.  Updates and highlight can be seen later that evening on ABC News Nightline in a special 1 hr edition.  Additionally the debate can be heard on ABC News Radio and Fox News Radio.

The following month, a Democratic debate will be held at Marquette University in Milwaukee, where WTMJ will be the local affiliate with the live feed, according to Broadcasting & Cable.  WTMJ anchor Mike Gousha will moderate, and a reporter from the Milwaukee Journal-Sentinel will be on the panel.  The debate will be carried live on MSNBC.

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of January 5-11, 2004:
Primetime        (000)     Total Day            (000)
TNT                   2284      NICK/NAN            1745
USA                   2220      TNT                     1295
NICK/NAN          2199      USA                    1107
TBS                    1747     CARTOON          1087
LIFETIME           1698      LIFETIME             1081
CARTOON         1561     TBS                       918
SCIFI                   1428     FOXNEWS           841
FOXNEWS         1384     MTV                      723
MTV                     1321     ESPN                   699
AMC                    1320     TLC                       683
Source  Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes

Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for January 5-11, 2004:
Primetime        (000)     Total Day           (000)
TNT                   1078      TNT                     662
USA                   1062      USA                     541
TBS                     900      TBS                     534
MTV                     799      NICK/NAN            516
TLC                     715      LIFETIME             485
LIFETIME            710       MTV                     446
DISCOVERY       706      TLC                      408
SCIFI                    666      ESPN                   405
SPIKE                  643      DISCOVERY        359
FX                         581     FX                         340
Source  Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 108,400,000 homes

News Viewer Index for the week of January 5-11, 2004 in Total Viewers
Total Day
Total Fox News/CNN/MSNBC/Headline Cable News Viewers  1.706 (000) Total Viewers. (FLAT vs. previous week). Of the cable news viewership, Fox News had 49% of the viewing, CNN 25%, MSNBC 14%; and Headline News 12%
Primetime Total Fox News/CNN/MSNBC/Headline Cable News Viewers  2.713 (000) Total Viewers (+14% vs. previous week). Of the primetime cable news viewership, Fox News had 51%, CNN 28%, MSNBC 13% and Headline News 8%.
Source Nielsen Media Research

Intermedia Advertising Group’s Top Ten Most Effective New Ads for new campaigns airing the weeks of
December 22 – January 4, 2004. The list is ranked by viewer’s ability to recall the new ads and their associated products and brands.  The Recall Score is the percentage of TV viewers who within 24 hours are able to remember the brand of the ad they saw during normal TV viewing.  The scores are then indexed against the mean score for all ads during the time period to create the Recall Index; 100 is Average. For example, with a recall index of 236, the top ranked Campbell’s ad has proven to be more than twice as effective as the average new commercial.   Source Intermedia Advertising Group Inc.’s 2003-04 Ad Performance Data Series (
– 236  CAMPBELL’S: Select–New England Clam Chowder, Gordon Elliott conducts taste tests at grocery store
– 235  BREATHE RIGHT: Nasal Spray & Strips–couple makes fun of each other’s snoring
– 212  ALLSTATE:  Auto–man in Internet cafe recounts one man’s experience switching auto insurance
– 188  CREST:  Whitestrips–women smile, brighter teeth in 14 days or your money back
– 182  NIKE:  Bernie Mac gives sermon-like speech in basketball court
– 171  VICTORIA’S SECRET: Body by Victoria Bra Sale–models flash by to fast drum beat 
– 170  NOKIA:  Ultimate Bling Sweepstakes–Snoop Dogg and alter ego discuss trophy theft, win $100G
– 168  TROJAN:  Man in party hat, “This New Year’s Eve you can wear one of these…”
– 162  SLIMFAST:  Whoopi Goldberg says she’s a big loser, not just shakes, lose twice the weight
– 160  M&M’S: M&M’s with Dorothy from “Wizard of Oz”, “Help the M&M’s find their colors”

Bill Katz, President/CEO of BBDO Worldwide, part of Omnicom Group, is stepping down, according to   While the agency looks for his replacement, Andrew Robertson, the agency’s North American president/CEO, will assume Katz’ day to day responsibilities.  Katz reportedly will stick around to help with that transition.  No firm date has been set for Katz’ departure, tho the expectation is it will be by summer.

Mr. Blackwell announced his annual list of Worst Dressed women and topping the chart was socialite and Fox network darling Paris Hilton.  The remaining nine, in order of appearance were Britney Spears and Madonna tied for #2, Shania Twain, Diane Keaton, Jessica Simpson, Celine Dion, Missy Elliott, Melanie Griffith, Courtney Love and Lara Flynn Boyle (must’ve been the tutu).  Leading Mr. Blackwell’s Best Dressed list was Nicole Kidman, Jennifer Garner, Diane Lane, Salma Hayek, and Oprah.

With the hiring of Tana Nugent Jamieson as SVP/Programming, Made-for-Television Movies, the WB Network has effectively added made-for-movies to its longterm programming strategy.  Tana will also consult on drama development, reporting to Carolyn Bernstein, EVP/Drama Development.

Nathalie Lubensky has joined ABC Cable Networks Group as VP/Affiliate Marketing.  The announcement  was made by Todd Schoen, SVP/Affiliate Marketing and Ad Sales, ABC Cable Networks Group to whom she will report.  In her new position, Nathalie will be responsible for the development and implementation of affiliate marketing and local ad sales promotions and campaigns for ABC Family, Disney Channel, Toon Disney and SOAPnet. 

Laura Santos has been named VP/News for Telemundo Stations group. She will report to Ibra Morales, President/Telemundo Station Group, with a dotted line to Steve Scwhaid, SVP/News and Programming for NBC Stations. The official announcement was made today by both Morales and Scwhaid. Laura will be responsible for providing leadership to the Telemundo Stations News Directors on product development, talent recruitment, and news promotion.

Clarification  At TRIO, David Serwatka as Director/Original Programming reports to Andrew Cohen, VP/Original Programming and Elma Cremin as Director/Acquisitions, reports to Kris Slava, VP/Acquisitions and Program Planning.

Correction: The Spanish-language kid targeted network is ?Sorpresa!, and it’s website is, both of which were incorrectly spelled here yesterday.

Special Note for those with a Hotmail email account:  When you include Cynopsis on your safe list, please be sure you have it as originating from

Monday, January 12, 2004. Fast Affiliate Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     11.0/17 Yes Dear 8.0.12, Still Standing [r] 8.2/12, Raymond 12.3/18, Two and a Half Men 11.5/17, CSI: Miami 13.1/21

NBC     7.9/12  Fear Factor 8.7/13, Las Vegas 8.7/13, Average Joe: Hawaii 6.1/10

ABC     5.0/8   ABC Movie: Enemy of the State 5.0.8

Fox     3.7/6   Fox Movie: Happy Gilmore  3.7/6

WB      3.1/5   7th Heaven 4.0/6, The Surreal Life 2.1/3

UPN     2.6/4   The Parkers 2.4/4, Eve 2.6/4, Girlfriends 2.7/4, Half and Half 2.6/4

A18-49  CBS and NBC 5.815, ABC 2.6/5, Fox 2.5/6, UPN 1.5/4, WB 1.4/3



#1 Theatrical on TBS

#1 Theatrical on FX

#1 Theatrical on CARTOON NETWORK

Only from Warner Bros. Domestic Cable Distribution

Source: NHI Explorer, 12/29/03-1/4/04. Based on HH Cvg Rtg.

The History Channel presents This Day in History: 
1784 – The United States ratified a peace treaty with England ending the Revolutionary War.

Answer to yesterday’s Trivia Question:   What television characters hosted the Schloogel matchmaking ceremony?  LATKA & SIMKA on Taxi.  Kudos to:  Lisa Antonucci-Mindshare/NY; Ron Halper-Sony Pictures Television/NY; Sara Sack-Empower MediaMarketing/NY; Rich Brisotti-Univision Comm/NY; Kathy Carlson-Cuneo Adv/Bloomington; Tiffany Clark-KHOU/Houston; Marion Hartley-Woodhart Adv/Mobile; Marge Pistulka-Empower MediaMarketing/Naperville; Stan Justice-Litton Ent/Manhattan Beach; Howard Miller-Fulcrum Coaching; Jesse Dienstag-Hall & Partners/LA; Lisa Carroll-Pasadena.

Today’s Trivia Question:  In a typical episode of M*A*S*H, Hawkeye and Trapper John need to make a trade with a group of black marketers in exchange for some badly needed medication.  After some typical high jinks, the good doctors send off in a chopper their trade — which is also a particularly cherished item belonging to Henry Blake.  What was it? (
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
01/14/04  5:31am
Free Subscriptions to Cynopsis: email

Archived Editions Check out any previous copy of Cynopsis, or search via keywords at
to subscribe to
Cynopsis Kids! and put Kids! in the subject line.
Cynopsis Ad Sales 203-526-8978
Press Release Fax: 203-381-9318

Copyright Cynthia Turner 2004


JOB OPENING:  ACCOUNT MANAGER, TechTV NY  Min. 3 yrs exp.  Selling TV/Web inventory to agencies/clients; see accounts from proposal through post analysis; Media, Marketing, Internet, TV previous exp. req?d.  Resume:

JOB OPENING:  ON-LINE AD OPERATIONS COORDINATOR, TechTV, NY– Minimum 2 yrs exp,.  Responsible for implementing advertising insertion orders and creative, posting and scheduling of  web campaigns.  Send resume to

JOB OPENING:  ANALYST/PROGRAMMING & AFFILIATE RESEARCH, Lifetime Television, NYC. Strong analytic, writing, presentation skills; Nielsen software exp a +. Pls send inquiries/salary
, subj. Analyst.  (1/20)

JOB OPENING:  RESEARCH ANALYST, Fox Sports/ New York.  2+ yrs TV exp pref; exp w/Prism system and Microsoft a +, prep single day and O&O single day schedules, various research reports & analysis.  Email

JOB OPENING:  ASSISTANT, Fox Bcsting Group/NY. 1-2 yrs sales exp pref. Must be detailed oriented, resourceful, good comm. skills, team player, reliable, self starter. Computer skills a must. Email

JOB OPENING:  DIR., PGM RSCH, NYC. Provide info/insight for pgm dvlopmt, strategic planning, ntwk positioning, sched & acq decisions. 10+ yrs exp in TV rsch w/ focus on pgm rsch. Email
or fax 212-907-9402  (1/20)

JOB OPENING:  SR. ANALYST, AD SALES RESEARCH, Noggin/The N/Nick, NY.  Min 2 years audience/ad sales research exp. Demonstrated knowledge of TV industry and Nielsen ratings.  Youth market exp. a plus. Reply: (1/17)

JOB OPENING:  MANAGER, AUDIENCE RESEARCH, Spike TV/NY. 5 yrs media/mktg research exp. Expert on Nielsen systems, ability to do estimates/projections of programs. Reply: (1/17)

JOB OPENING:  SR. ANALYST, AUDIENCE RESEARCH, Spike TV/NY. Min 2 yrs research exp. Demonstrated strong understanding/experience with ratings and number Analysis. Reply: (1/17)

JOB OPENING:  RESEARCH ANALYST, Spike TV/NY. Strong analytical and writing skills. Must have knowledge of MS Excel. 1-2 yrs research exp. Prefer Nielsen software exp. Reply: (1/17)

JOB OPENING:  SALES OPS COORD/Outdoor Life Network, Stamford, CT- Maint business ops procedures for Ad Sales computer systems including Inventory and Contract maint utilizing BMS/DealMaker/Excel. Resume/salary

JOB OPENING:  RESEARCH ANALYST/IL, Chicago.  2+ yrs. Ad Sales Media Research experience. Strong knowledge of Nielsen, Strata, Claritas and CMR.  Send Resume:

JOB OPENING:   DIRECTOR, AD SALES MKTG, OLN, CT – Create/dev strategic promos and sponsorable events to drive ad sales revenue. 5-10 yrs cable/brdcast exp in ad sales support role reqd. Resume/salary:

JOB OPENING:  ACCOUNT EXECUTIVE, AFFILIATE SALES/OLN, Stamford, CT. 5+yrs cable ind sales/mktg exper; Highly motivated, goal oriented ind. w/strong pres/analytical skills. Email resume/salary to

JOB OPENING:  DIRECTOR, MKTG COMM, Gemstar-TV Guide/LA.  Oversee brand mgmt/dev’l; coordinate brand consistency, support x-divisional mktg; 7-10 yrs exp in brand mgmt/mktg. Solid comm. skills.  Send info to:

JOB OPENING:  FIELD MARKETING COORDINATOR/Outdoor Life Network, CT 2-3 yrs cable sales/mktg exp; Resp for selling mktg campaigns, systems training, coord promo events & attending trade shows. Email resume/salary to

JOB OPENING:  SR. RESEARCH ANALYST for Universal Television/CA, a pivotal role providing sales & mktg. tools to an int’l sales force; 1-3 yrs. research experience; visit and apply for Requisition 720BR  (1/15)

JOB OPENING:  COORDINATOR, AFFIL. MKTG-OXYGEN/NYC. Exp. in mktg & promos, TV/ent. industry pref. Execute multiple mktg projects. Organized, positive attitude, detail-oriented & flexible. Resume:
, Subj: MKTING COORD. (1/15)


SITUATION WANTED: NYC ART DIRECTOR/DESIGNER/ILLUSTRATOR seeks Full-Time or Freelance work. Experienced in Advertising, 3D, Character & Story Design and Development. Email:

SITUATION WANTED:  Experienced WRITER/EDITOR with four-year degree seeks creative position within Research, Public Relations &/or Marketing. New York-based but will travel – contact Darren at
for resume and references (1/21)

SITUATION WANTED:  MAY ’03 COLLEGE GRAD with experience in CASTING, PUBLIC RELATIONS AND TELEVISION PRODUCTION. Strong interest in casting, public relations and children’s television, NY. Email:

SITUATION WANTEDINTERNSHIP – NY.  University of Michigan/ Sports Management Major seeks internship for Summer 2004. Motivated, knowledgeable, and ready to help in any way possible. Resume available.

SITUATION WANTED:  MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience  general market and Hispanics. Works independently or manages staff. Large and small agency exp.

SITUATION WANTED:   Seasoned WRITER/PRODUCER/FIELD DIRECTOR, resides Los Angeles, willing to travel. Experience includes: reality, talk, entertainment, news, and documentary. Please contact:


for rates and specs for Job Openings. Your ad will be read by 63,760+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.



Premiere: January 19th, 9P


One of Hollywood’s most talented and versatile actors of her generation.

Court TV
THE Investigation Channel
Click here for more info.

COURT TV:       
Caught, I, Detective, Forensic Files, North Mission Road, Dominick Dunne
ABC             My Wife & Kids [r], It’s All Relative, The Bachelorette [p], Celebrity Mole: Yucatan
CBS             Cold Case [r], King of Queens, Becker, 48 Hours Investigates
FOX             That 70’s Show, The Simple Life, The O.C.
NBC             The Apprentice [r], West Wing, Law & Order
PAX             AFV, Early Edition, Diagnosis Murder
UPN             Enterprise, America’s Next Top Model [r]
WB              Smallville, Angel
TELE            Amor Descardo, El Alma Herida, Laura: Casos Resueltos
UNIV            Velo de Novia, Te Amare Silencio, Don Francisco Presenta

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]