Wednesday, February 4th, 2009



13 new episodes of one of the funniest shows on TV
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60% of the country.

It would be a crime to pass this show up.
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Good morning. It’s Wednesday, February 4, 2009, and this is your first early morning briefing.  

Tonight’s Premieres:
NBC: Life at 9p
History: Monsterquest at 9p
A&E Network: The Exterminators at 1030p


Contrary to what was previously reported, Super Bowl XLIII on NBC is now the most-watched Super Bowl in history after further ratings results were revealed yesterday by Nielsen. The game between the winning Pittsburgh Steelers and the Arizona Cardinals averaged 98.7 million viewers topping last year’s Super Bowl on FOX at 97.5 million. Sunday’s game is the second most-watched telecast in history based on average viewers following the series finale of M*A*S*H with 106 million viewers. Super Bowl XLIII is also the most-viewed Super Bowl telecast ever with 151.6 million total viewers tuning in to some or part of the game (at least six minutes).

E! introduces a new 30m reality series Kendra (wt) about the youngest cast member of Girls Next Door series, Kendra Wilkinson. During eight episodes, viewers will follow Kendra as she embarks on a new life post-Playboy Mansion, learning how to live on her own and planning her wedding to Eagles wide receive Hank Baskett. The series is produced by Prometheus Entertainment, Fox Television Studios and Alta Loma Entertainment. Antics at the Playboy Mansion will continue without Kendra, as new episodes of Girls Next Door premiere this fall.

The CW switched around its midseason schedule moving 90210 to 9p on Tuesdays starting March 3 with repeat episodes through March 24. Eight new original episodes of 90210 will air from March 31 until the season finale on May 19. The network announced the second season premiere of Reaper is now scheduled for March 3 at 8p. All 13 original episodes of Reaper will air continuously each week until its season finale on May 26. The season finale of Privileged is slated for February 24 at 9p and a new cycle of America’s Next Top Model will still debut on February 25 at 8p.

Starz opens its new 30m ensemble comedy Party Down on March 20 at 1030p. The 10-episode original series from Rob Thomas (Veronica Mars) follows a team of catering employees at a different event each week as they individually try to catch their “big break”. Also on March 20, a new season of original comedy series Head Case opens with 10 episodes prior to Party Down at 10p.

On the heels of airing its first season finale, Lifetime Television renewed its newest reality series DietTribe for a second season with eight one-hour episodes set to debut this summer. The finale of season one aired Monday night showing five friends from California who each hit their weight-loss goal prior to one friend’s wedding. Starting February 9, Lifetime will air encore episodes of DietTribe season one on Mondays at 10p. Pie Town Productions produces the series for Lifetime.

CMT announced a second season renewal for Can You Duet, reports Variety. CMT ordered eight episodes of the music competition series with plans to open new episodes this June. FremantleMedia North America produces.


Spanish-language broadcaster Liberman Broadcasting, Inc. (LBI) made an affiliation deal with Communications Corporation of America for four Texas markets representing nearly 5% of the U.S. Hispanic population. The stations involved include KVEO/Brownsville-McAllen; KTSM/El Paso; KWKT/Waco and KETK/Tyler-Longview. The agreement allows the new affiliates to air LBI’s original programming consisting of musical-variety, comedy, scripted drama, talk and game shows as well as a daily national newscast and a news magazine program. In addition, the new affiliates will have the backing of LBI Media’s wholly-owned national sales force, Spanish Media Rep Team.


New pilot pick-ups:

  • CBS gave a nod to a political drama titled House Rules from ABC Studios and executive producer Mark Gordon (Grey’s Anatomy). The drama is about freshmen congressmen and women as they enter Washington life. The project is written by Michael Seitzman who is executive producing with Gordon and Deborah Spera
  • CBS also gave a cast-contingent pilot order to The Fish Tank, a 30m comedy about a teenager who is home alone without his parents five days a week. The project is from Sony Pictures Television and is produced by Kathy Yuspa and Josh Goldsmith, both of whom are former executive producers/showrunners on King of Queens.
  • CBS additionally ordered a drama pilot called A Marriage from thirtysomething creators Marshall Herskovitz and Edward Zwick, per THR. Produced by Herskovitz and Zwick’s Bedford Falls production company, the project focuses on details of a successful marriage. Both wrote the pilot script and Herskovitz will direct. 

Sportscaster Bob Costas is departing HBO to join the new MLB Network as a host for original programs, including the new show MLB Network Studio 42 With Bob Costas airing on Thursdays, and as a play-by-play announcer for an unspecified number of the network’s 26 regular season games. Costas will still be associated with NBC Sports yet he signed a cable-exclusive multi-year agreement with MLB Network. Terms of the deal were not available.

Casting Call: Bravo’s Top Chef series, produced by Magical Elves, announced nationwide season six open calls for chefs. A multiple city casting schedule will begin in San Francisco February 8 at Ducca Restaurant & Lounge; in Seattle February 11 at Canlis Restaurant ; in Atlanta February 22 at Craft Restaurant ; in New York March 1 at CraftSteak Restaurant ; in Philadelphia March 4 at XIX NINETEEN at Park Hyatt at the Bellevue; in Los Angeles March 15 at Craft Restaurant ; and for Chicago’s casting call send an email to


CYNOPSIS DIGITAL – TODAY’S TOP STORY: The Screen Actors Guild and the Alliance of Motion Picture and Television Producers postponed scheduled contract negotiations after SAG President Alan Rosenberg notified members late Monday that he intends to file a lawsuit to reinstate Doug Allen as the union’s chief negotiator. Superior Court Judge James Chalfant rejected Rosenberg’s initial attempt to sue the guild on Tuesday morning on technical grounds, according to The Wrap, ordering him to refile the complaint on Thursday.    Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Lumenas Animation Studios, an indie film production/distribution company, has begun pre-production on its original family-aimed animated movie The Legend of Santa Claus.  The first in a planned movie trilogy, The Legend of Santa Clause is set for theatrical release in fall 2010.  Directed by Colin Brady (animation supervisor-Lemony Snicket’s A Series of Unfortunate Events, Hulk, E.T.; animator-Toy Story, A Bugs Life etc.), and featuring a screenplay by Tab Murphy (story-Gorillas in the Mist, and screenplay-Disney’s Brother Bear, The Hunchback of Notre Dame and Tarzan), The Legend of Santa Claus revolves around Nicholas, a young boy living in an 18th Century fishing village who finds himself in a struggle between good and evil, eventually becoming a hero. Mike Belzer (Bolt, James and the Giant Peach, Nightmare Before Christmas) will serve as animation director.  The film is being produced with the help of strategic partners DLP Cinema and Technicolor.  Lumenas plans to support the film with a licensing program, an in-school curriculum and a philanthropic campaign. Full edition: CYN KIDS.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 1/26-2/1/09
Primetime    (000)        Total Pgm Day      (000)
USA                1410         NAN*                      696
TBSC              1030         USA                        685
TNT                 872          TBSC                       604
FX                   820          TNT                         578
AEN                 695         ADSM*                     573
NAN                624          NICK                        533
DISC               621          ESPN                        460
FAM                 619          FX                           445
ESPN               569          LIF                           418
SPK                 557          SPK                          412
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 1/26-2/1/09       
Primetime    (000)      Total Pgm Day            (000)
USA                3149       NICK                           2030
FOXN              2386       USA                            1522
TNT                2090        NAN*                          1418
TBSC              1737        FOXN                          1284
NAN               1564         TNT                            1228
TOON             1452         ADSM*                        1066
AEN                1409         TOON                         1032
FAM                1348         TBSC                           959
FX                   1345         LIF                              871
HALL               1317         SPK                             838
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 114,500,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 1/26-2/1/09
USA       WWE Entertainment 10p                                  2817
USA       Burn Notice                                                     2620
USA       WWE Entertainment 9p                                    2592
BRAV     Top Chef                                                         2279
TLC       Jon & Kate Plus 8                                             2174
FX         Nip/Tuck                                                         2018
TNT       The Closer                                                       1944
VH1      Real Chance Of Love                                         1852
USA      Monk                                                               1826
TBSC    Family Guy 930p                                               1742
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 114,500,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 1/26-2/1/09
NBC    Super Bowl XLIII                                      36.7/72    48,446
NBC    Super Bowl Post Game                              23.5/51    31,033
NBC    The Office 2/1                                          11.0/28    14,463
FOX    American Idol WED                                   10.2/26    13,469
FOX    American Idol TUES                                    9.8/24    12,907
FOX    American Idol THURS                                  9.3/25    12,313
FOX    House                                                        6.0/15      7,860
CBS    CSI                                                            5.4/13     7,078
ABC    Lost                                                           4.9/12     6,430
FOX    Hell’s Kitchen                                              4.8/12     6,378                          
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  FOX held steady winning Saturday night with 2.0/6 A18-49, according to final national ratings from Nielsen Media Research. At 8p, CBS’ Super Bowl Commercials special and FOX’s double Cops episodes shared first place at 2.0/7 each. Then at 9p, FOX was the solo leader with AMW: America Fights Back at 2.0/6 followed by CBS’ Crimetime Saturday at 1.5/5. During 10p, CBS’ 48 Hours Mystery edged into #1 with 1.8/5 a smidge in front of NBC’s SNL Sports Extra special at 1.7/6.

Live + Same Day Household Ratings: Saturday, January 31, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.9/9           Super Bowl Great Commercials 4.6/8, Crimetime Saturday [r] 4.8/8, 48 Hours Mystery 5.3/10

FOX: 3.9/7             Cops, 3.6/7, Cops 2 [r] 4.1/7, AMW: America Fights Back 4.0/7

NBC: 2.2/4           Crusoe 1.8/3, SNL: Sports Extra [r] 2.4/4

ABC: 1.7/3           ABC Saturday Movie of the Week: Anchorman: Legend of Ron Burgundy [r] 1.7/3, Life on Mars [r] 1.5/3

UNIV: 1.5/3         Sabado Gigante 1.5/3

MNT: 0.8/1          My Saturday Night Movie: Napoleon Dynamite 0.8/1

TELE: 0.3/0         Cine de Impacto 0.3/1, Futbol Estelar 0.3/0

A18-49: FOX 2.0/6, CBS 1.7/5, NBC 1.2/4, UNIV 1.0/3, ABC 0.8/3, MNT 0.5/2, TELE 0.2/1

Sunday – A18-49 Analysis: NBC wowed with its ratings results for Super Sunday night at 34.0/68 A18-49, according to final national ratings from Nielsen Media Research. Amidst a sea of repeats, Super Bowl XLIII on NBC trounced the competition: at 7p NBC posted a 36.3/75; at 8p the Super Bowl ratings moved up a bit to 36.7/71; the Big Game reached 38.6/71 through 9p, then finished at a 39.0/72 for the last fifteen minutes between 10-1015p. Super Bowl Post Game action on NBC did a 23.5/51 until 1030p followed by a special The Office at 1030p-11p delivering 11.0/28.

Live + Same Day Household Ratings: Sunday, February 1, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 38.5/59           Super Bowl XLIII 42.6/64, Super Bowl Post Game 25.7/42, The Office 11.6/21

CBS: 3.1/5         CBS Reports: The Road to the White House 2.1/3, Cold Case [r] 3.2/5, The Unit [r] 2.6/4, The Mentalist [r] 4.5/7

ABC: 2.4/4            America’s Funniest Home Videos [r] 2.3/4, Wipeout [r] 2.1/3, Wipeout [r] 2.1/3, Wipeout Bowl 3.3/6

FOX: 1.6/2           Are You Smarter Than a 5th Grader? [r] 1.1/2, The Simpsons [r] 1.5/2, American Dad [r] 1.4/2, Family Guy [r] 2.2/3, American Dad 1.9/3

UNIV: 1.4/2         Hora Pico 1.2/2, Gran Estreno Ladron Que Roba a Ladron 1.7/2, Quien Tiene Razon? 1.2/2

TELE: 0.5/1          Idolos de Mexico III 0.4/1, Idolos de Mexico IV 0.5/1

CW: 0.4/1            Jericho 0.4/1, The CW Sunday Movie: Throw Momma from the Train 0.5/1

A18-49: NBC 34.0/68, ABC 1.4/3, UNIV 1.3/3, FOX 1.0/2, CBS 0.8/2, TELE 0.4/1, CW 0.2/0

Monday – A18-49 Analysis:  FOX cast a shadow on the competition Monday night winning with 4.6/11 A18-49, according to final national ratings from Nielsen Media Research. The big ticket show for FOX at 8p was House with 5.6/14 followed by the CBS comedies Big Bang Theory/How I Met Your Mother averaging a 4.2/10. CBS’ second hour of sitcoms, Two and a Half Men/Worst Week averaged a top-rated 4.6/10 through 9p while ABC’s The Bachelor placed second with 4.3/10. At 10p, CBS’ CSI: Miami won with 4.5/11; next came ABC’s True Beauty at 3.0/8 and the season premiere of NBC’s Medium in third at 2.9/7.

Live + Same Day Household Ratings: Monday, February 2, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.3/13          The Big Bang Theory 6.6/10, How I Met Your Mother 6.3/9, Two and a Half Men 10.0/15, Worst Week 6.3/9, CSI: Miami 10.2/17

FOX: 7.7/11           House 8.8/13, 24 6.6/10

ABC: 6.1/9            The Bachelor 6.9/10, True Beauty 4.4/7

NBC: 5.2/8             Chuck 4.9/7, Heroes 5.2/8, Medium [p] 5.5/9

UNIV: 2.4/4          Cuidado con El Angel 2.4/4, Fuego en la Sangre 2.6/4, Cristina 2.2/4

CW: 1.7/3            Gossip Girl 1.7/3, One Tree Hill 1.8/3

MNT: 0.7/1          Twilight Zone [r] 0.7/1, Twilight Zone 2 [r] 0.7/1, Masters of Illusion [r] 0.7/1

TELE: 0.7/1          Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.7/1, Cartel M 0.6/1

A18-49: FOX 4.6/11, CBS 4.3/10, ABC 3.7/9, NBC 3.3/8, UNIV 2.1/5, CW 1.2/3, TELE 0.6/1, MNT 0.3/1



Horizon Media hired former Initiative executive Katy Ferguson as Managing Director, Brand Strategy group.

Effective immediately, Erica Thornton takes on the position of CFO/SVP with Tribune Interactive. Erica will be in charge of supervising the financial and operational planning functions of Tribune Company’s interactive group.

Dan A. Adams moves to ABC-owned KFSN/Fresno as President/GM where he will oversee the station’s operations as well as the station’s website, mobile wireless services and other business functions. Previously, Dan was VP/Business Manager at KTRK/Houston, also owned by ABC.

ESPN Radio appointed Greg Sunkel to the newly-created position as Director/National Sales for the network’s owned stations in New York, Los Angeles, Chicago, Dallas and Pittsburgh. Based in Chicago, Greg will report to Tim McCarthy, SVP/Regional Radio Manager, ESPN Radio.

This day in History:  1932 – The first U.S. Winter Olympics were held in Lake Placid, NY

Answer to Yesterday’s Trivia Question: Who was the original host of the game show, The Liar’s Club in 1969? ROD SERLING Kudos to: Mike Seidel-CBS Television Stations/NY; Gerry Bixenspan-TV Marketing/NY; Ryan Quam-Comcast Spotlight/West Palm Beach,FL; Ruthann Daniels-MTVN/NY; Bob Sieber/Birmingham, AL; Allison Bryant-Hearst Argyle/Kansas City; Michael Abbott-United Front/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Al Ovadia/Hidden Hills, CA; Gail Moore-KaltProductions/LA; Jack Krayson- SCTV/Toronto

Today’s Trivia Question: Who played Bret Maverick’s cousin, Beau, in the 1960-1961 season of the TV series Maverick? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


16th Annual
Media Battle Of The Bands
Benefiting Citymeals-on-Wheels
February 11, 2009
B.B. King Blues Club & Grill
237 West 42nd Street, NYC
Tickets: $95
Call 212.687.1290 for more information
or visit .


Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: UNIT PUBLICIST/DKC/NYC: to work on location during prod of nationally synd TV show to ensure proper execution of all publicity efforts. 5+yrs exp w/ TV a must & health/wellness a plus. Resume:

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. (2/11)

JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports/NYC): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res:

JOB OPENING: ACCOUNT EXECUTIVE, ROILIFE- GAMING/ONLINE MEDIA SALES: Minimum 5 years Ad Sales Experience. Strong On-line or Casual Gaming Sales experience for Fortune 1000 Companies Rez: (2/6)

JOB OPENING: SALES MANAGER/Discovery Communications/New York: Sell national advertising for Discovery’s Kids to US agencies & clients, 5+ yrs on-air ad sales exp required. To Apply: Req#8752 (2/5)

JOB OPENING: WEB ANALYST MGR/Full svc integ mktg co/S. CT: Analyze traffic, click stream studies, site exp, site density, onsite search, guided nav. Provide new site web analytic tracking specs. Res:

JOB OPENING: VP MKTG/KidzBop/NY: Exp in kid’s mrkt & music required. Key team member with est. contacts. Resp for all brand platforms-audio/web/consumer products/live events/licensees. Apply:
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

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SPRING INTERNSHIP/CREDITS ONLY: Keith Sherman & Associates seeks an intern willing to help with day-to-day activities doing PR for the theater and other events and outlets. Please send your resume and cover letter to

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SPRING INTERNSHIP CREDITS ONLY: Comcast Int’l Media Group is looking for an MBA STUDENT INTERN to create business plan for international editions of E! Online. Resume/cover letter:

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SITUATION WANTED:  NYC-based MBA grad with experience working with top film and publishing companies is seeking FT/freelance opportunity. Excellent analytical, operational, and client service skills. Please contact

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ABC: Lost [r], Lost, Life on Mars
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Vidas al Limite, Al Extremo
CBS: Criminal Minds [r], Katie Couric: “All Access” Grammy Special, CSI: NY [r]
CW: Privileged [r], 90210 [r]
FOX: American Idol, Lie to Me
ION: Movie: Heat
MNT: World’s Funniest Moments [r], Under One Roof [r], Under One Roof [r]
NBC: Knight Rider, Life [f ], Law & Order
PBS: Monarchy: The Royal Family at Work [r], George Carlin: The Mark Twain Prize
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, Don Francisco Presenta

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