Wednesday, February 25th, 2009


Simply poWErful.
Compelling content. Captivated audience. That’s the power of WE tv and
WE tv fascinates women with original real-life stories that keep them coming back for more.
And for an in-depth experience, they visit for exclusives that complement
our original programming.

Don’t miss the next episode of Little Miss Perfect, exploring the fascinating world of child beauty pageants. Tonight 10PM/9C only on WE tv.

WE tv. Simply Fascinating.
For more information go to or

Cynopsis: DIGITAL


Good morning, it’s Wednesday, February 25, 2009, and this is your first early morning digital briefing. 

In its first big movie during the reign of new boss Carol Bartz, Yahoo unveiled a trio of new advertising targeting products that incorporate some of the innovations Google has brought to the online ad marketplace. Given the slow, painful decline of Yahoo’s revenues in general and the display ad industry as a whole, a lot is riding on the advances – which seek to merge the arenas of search and display as a single solution. The new products include Search Retargeting, giving advertisers the ability to place display ads based on a users’ search activities; Enhanced Retargeting, delivering dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site; and Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search. Meanwhile in an overview with analysts Microsoft CEO Steve Ballmer once again reiterated his interest in pooling search resources with Yahoo, per ZDNET.


’80s electro new wave band Depeche Mode broke new ground with an increasingly flexible Apple, convincing iTunes to offer a TV-style “Season Pass” option for the band’s upcoming “Sounds of the Universe Album.” Fans can pay $19 to receive additional content over the next few weeks including remixes, exclusive videos and the pre-released single “Wrong,” leading up to the release of the full album on April 21. The model could help companies like EMI Music, Depeche Mode‘s label, earn extra revenue from the platform while quenching the thirst of die hard fans for extra content. 
Hollywood is finally beginning to turn its attention toward international online video audiences, but don’t expect the full-length floodgates to open just yet. Fox International Channels launched its first TV portal abroad in Italy, dubbed FlopTV, featuring a mixture of HD short-form Italian sitcoms and UGC, per Variety. Meanwhile CBS Interactive announced the availability of clips internationally on from CBS from shows such as Beverly Hills 90210, Melrose Place, Star Trek, MacGyver and Love Boat, in addition to clips from 60 Minutes and 48 Hours. The clips will also appear to international users on and
Set-top box movie service Vudu is expanding beyond rentals, announcing it will begin offering download-to-own HD movies for the first time. Under agreements with indie film studios such as Magnolia Pictures, FirstLook Studios and Kino, Vudu will begin by offering 50 HD titles for purchase, including Oscar winner for best documentary Man on Wire.
introduced an innovative new video portal to offer additional content complimentary to President Obama’s address to Congress last night. The interface allows users to search the transcript of the speech and pull corresponding video segments from the address for posting to third-party sites. The tool can be used to peruse more than 20 indexed Obama speeches and press conferences.
In an effort to promote U2’s latest release on March 3, Comcast has lined up nearly 50 of the band’s music videos and concerts to offer to its on demand customers for free in HD.
Ludia Inc. signed a deal with Entertainment Rights to create a line of video games based on the Where’s Waldo? Franchise. Look for Waldo on consoles, PC/Mac, iPhone and iPod touch later this year.
Viewers in the U.S. can now catch a spot of “Corrie” online. UK-based ITV Global Entertainment began distributing Coronation Street, one of television’s longest running continuing primetime dramas, via Amazon Video On Demand platform. ITV Global plans to release 20 new episodes a month for purchase or rental beginning with the Christmas 2007 storyline.


Semantic search specialist Yoogli launched a new music discovery destination YoogliMusic as a free social networking and automated music playlist generation site. Utilizing its patented personalization technology the site enables users to find and create playlists based on their current music library and music tastes. Using personalization and search technologies, new artists and customized playlists are continuously recommended to the user from a database of over 7,000,000 songs and 400,000 artists.
Albie Hecht’s digital entertainment studio Worldwide Biggies released its second original web series, El Vacio (Spanish for “void”,) as an exclusive to MTVN’s video portal, which has the right to distribute it across the web. A parody of over-personal web videos and IM messages, the 15-episode sketch comedy series stars a cast of established late night television writers and performers including Dominic Dierkes, a founding member of DERRICKcomedy and Jonathan Gabrus, a member of the “fwand” improv team with Dominic.


The Adify-powered Gay Ad Network has expanded its focus launching the Lesbian Ad Network offering custom editorial sponsorships, viral widget syndication, and video advertising across sites such as Curve, Olivia and TheLWordOnline. and Switzerland Tourism has signed on as the official network launch partners for both sites.


Broadcom announced the integration of Chumby content into TV sets, Blu-ray players and set-tops powered by Broadcom’s latest “system-on-a-chip” solution. When completed more than 1,000 widgets on the cuddly little $200 Wi-Fi powered device will be accessible on broadband-connected televisions including apps from Pandora, the New York Times and Scripps Networks.
Viacom’s MTV Networks and BET Networks are partnering with TVN Entertainment Corp. to make a variety of shows available to users on demand including Baldwin Hills, The City, and the Daily Show with Jon Stewart in both standard and high-def formats.


America may lag behind Asia and Europe in affordable broadband and connection speeds but the U.S. is #1 in a new measure dubbed the Connectivity Scorecard, as determined by a new methodology created by Leonard Waverman, Prof. of Economics at the London Business School with funding from Nokia Siemens Networks. Dividing a nation into the three “pillars” of consumers, businesses and government, the study ranks countries on a total of 30 indicators that affect productivity including broadband, mobile and fixed line infrastructure that contribute to a nation’s social and economic development. The U.S. scored the highest rank because connectivity in business use is very advanced, according to Prof. Waverman.
Connectivity Scorecard 2009 – Top 10 Nations
Rank  Country       Final Score
  1     United States     7.71
  2     Sweden             7.47
  3     Denmark           7.18
  4     Netherlands       6.75
  5     Norway             6.51
  6     United Kingdom 6.44
  7     Canada             6.15
  8     Australia           6.14
  9     Singapore         5.99
 10    Japan               5.87
Source: London Business School, Nokia Siemens Networks


Popular Twitter desktop client application TweetDeck introduced a new integration with video blogging site allowing users to record up to 12 seconds of video and upload it with their tweets directly from the app.
Apple released the next generation of its Safari web browser in public beta for both Mac and Windows. Apple says Safari 4 runs JavaScript 4.2 times faster than the previous version and features new navigational tool such as Top Sites, Full History Search, Cover Flow and Tabs on Top.
Photo and video sharing service Phanfare launched an updated version of its Phanfare Photon iPhone app adding the ability to send multiple photos or even entire albums from the Phanfare service to Facebook. Unlike many other photo-apps Phanfare keeps an archival copy of images you send to friends, allowing users to build a library of social photos.
VOD tracking service Rentrak released a new $4.99 consumer app for the iPhone named FilmScope offering top line U.S. domestic box office results and expanded film information. Its search feature allows you to search for movies by actor, director or title. The calendar tool provides a schedule of upcoming film releases.


Hearst Corp.
tapped former Yahoo executive Neeraj Khemlani as VP and Special Assistant to the CEO for Digital Media, reporting directly to Frank Bennack Jr., Vice Chairman and CEO.
Alan Saxe has been named SVP/Business and Legal Affairs for OWN: The Oprah Winfrey Network, reporting to Robin Schwartz, President of OWN Television and Robert Tercek, President of OWN Digital Media. Alan most recently worked with Warner Horizon Television, where he was SVP of Business and Legal Affairs.
3D projection technology company Big Stage Entertainment hired former SK Telecom executive Patrick Barry as VP/Content Alliances. In this newly created role, Patrick will focus on building partnerships with media and entertainment companies.
John Durham, CEO, Managing Partner of Catalyst; Curt Viebranz, former EVP at AOL and Platform A’s first President; and Mark Walsh, CEO of Genius Rocket, have formed a Board of Advisors for Inflection Point Media, the recently launched intent-driven ad network that targets pre-qualified B2B audiences at scale.
Richard Monturo was named as Executive Director of Strategy and Technology for independent ad agency la comunidad. Formerly head of strategic planning teams for Lowe, TBWA and Strawberry Frog (now Amsterdam Worldwide,) Richard will report to Antoinette Zel, President.


The Multicultural Event of the Season
March 10 – Hilton New York

Market research firm Horowitz Associates hosts the
9th Annual Multicultural Media for Multicultural America Forum

This Research-and-Strategy driven event will focus on:
Cross-Platform Programming, Branding, & Advertising for
Multicultural Audiences.

Get the newest data on consumers & the market for broadband/mobile video! Register Now!



Here’s a new communication service that has figured out both a business model and a multiplatform strategy right out of the gate. StoryZ is a new viral user generated content site that allows users to communicate with friends using text, video and photos to enhance their messages. It launches with integrations with Facebook and the iPhone but embeddable widgets and a variety of other mobile integrations including Blackberry and Android are on the way, says StoryZ head of Business Development JT Klepp. The key here is combining social directories with the digital tool that’s always with you; the iPhone app is very well done and it may be an early secret to its success if it can reach a critical mass. Being able to send photo messages to anyone on your friends list is a compelling offering that should interest marketers, who can involve the community with simple challenges that go out as branded viral messages.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / mark@cynopsis. com
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .
JOB OPENING: DIRECTOR, BUSINESS AFFAIRS & PROGRAMMING LEGAL/MD: Handle production and talent negotiations for TLC. JD and 5+ yrs entertainment law exp is required. Apply: #8752 (3/4)

JOB OPENING: CFO /Silver Spring, MD: Fin strategy & ldrshp, hand-on mgmt for B2B/B2C media business; Exclt comm. skills, high emotional intell, low ego, collaborative all req’d. Resume, ltr, to [email protected] EOE (3/3)

JOB OPENINGPOST SCHEDULER/ATLANTA, GA: Seeking experienced post production scheduler with proven client service skills. APPLY:  [email protected] (2/28)

JOB OPENINGPR MGR/WE tv/NYC: Dvlp & imp effective PR campaigns for net prgrmng & online initiatives. 5+ yrs hands-on comm/media relations exp incl. digital outreach. Work pref in TV/agency envir. Res: #8180BR(2/28)

JOB OPENINGSALES DIRECTOR/Little Pim/NYC:  3+ yrs exp w/Content-based goods. Increase sales w/Large Markets, manage sales cycle, demo product. Exp w/Youth mkt a +.  Apply: (2/28)

JOB OPENINGSR GRAPHIC DESIGNER/BBC/NY: Plan create & code web designs & flash pieces to spprt chnnl prgrmng/enhance user exp. Write code & build own design. Strong comm & collaboration. Resume to (2/28)

JOB OPENINGACCT EXEC/MediaPlace/NY & CHI:  Out of Home TV, creative “out of box” thinking, media & promotion sales/ planning exp. Please email Res/CL to: [email protected]  “AE” in subj. (2/28)

JOB OPENINGDIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills.  JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply, Req ID# 188120 (2/28)

JOB OPENING: CONSUMER PRODUCT LICENSING LAWYER/Cookie Jar Ent/CA: Draft & negotiate contracts and handle contract admin; Manage CPL Paralegals; manage disputes; negotiate; supervise litigation. Apply: (2/27)

JOB OPENING: INTERACTIVE MKTG MGR/National CineMedia/NY: Resp for creating/executing overall strategic mktg plan. 5-8 yrs exp consumer mktg & strategic dvlpmnt @leading internet co/agency Apply: Job Tab (2/27)

JOB OPENING: DIR, BUS PLNG & DEVL/Disney Channel Worldwide/LA:Work w/Sr mgmt to devlp growth strat for int’l Kid’s media; fin/bus modeling, proj mgmt; 5+ yrs media exp; MBA; exp TV/prod pref’d. , Req ID#186360 (2/27)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIP/CREDITS ONLY: 2 PROD INTERNS: Needed for NY Production Co. Interns will help develop new shows and existing projects. Great networking opportunities. If interested, please send your resume to [email protected] (2/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: MEDIA DIRECTOR: 15+ years exp, seeking freelance projects. All media TV, radio, print, OOH, digital, emerging. Expertise includes entertainment, packaged goods, tech, travel, auto. Email [email protected] (3/4)

SITUATION WANTED: TV PRODUCER- EDITOR Northeast 13 years exp, have produced 6 weekly magazine programs, I also write and shoot. Creative and tenacious, Freelance or full-time. Contact [email protected] (3/4)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen director/ writer, strong storyteller + showrunner. 8+ yrs. Will travel. [email protected] 917.716.7277 (3/4)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Extensive exp. w/TV Talk, Reality & Lifestyle Shows. Thousands of contacts to celebrities, experts, authors, real people, etc. Contact: [email protected] (3/4)

SITUATION WANTED: CASTING PRODUCER/AP For Reality/Docs. Worked for NBC, CBS, ABC, TLC, E!, Reelz, and MTV. From Big personalities to experts/professors. Research galore. (In LA) [email protected] (3/4)

SITUATION WANTED: RESEARCH DIRECTOR: 20+ yrs media, Nielsen, Hispanic, & sales experience. Contract basis. Save money over a FT director. Let’s talk.Email: [email protected] (3/3)

SITUATION WANTED: CASTING PRODUCER or ASSOCIATE /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Specializing in the hard to find, runs on Batteries. (LA based) [email protected]    (2/28)

SITUATION WANTED:   Award winning ON-AIR/OFF-AIR CREATIVE DIRECTOR:  20 years network / cable experience.  Innovative promotion, design, branding and strategy.  Hard working, detail oriented, motivated.  [email protected] (2/28)

SITUATION WANTED: MEDIA BUYER: Based in Dallas/Fort Worth with over 12 years experience, available for FT/PT/Freelance media buying. Contact: [email protected] (2/28)

SITUATION WANTED: RESEARCH DIRECTOR – network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, MS suite, supervisory exp., references. Full-time or consulting. [email protected] (2/28)

SITUATION WANTED: NON-FICTION PRODUCER/Reality/Ent/Docs. Prism Award; Field and Post; NBC; CBS; Dis; TLC; E!; Story Driven,Runs on Batteries. LA based. [email protected] (2/27)

SITUATION WANTED: ASSOCIATE/FIELD/SEGMENT PRODUCER seeking position with a show or network in NYC. Additional experience as a Coordinator/AD/Art Director. [email protected] (2/27)

SITUATION WANTED: Veteran AFFILIATE SALES PROFESSIONAL: 20+years experience in cable TV/media sales. Home office based, Start-up network/company specialist. Seeking full-time or consulting opp. Contact [email protected] (2/27)

SITUATION WANTED: TRAFFIC MANAGER/SPECIALIST: Exp Traffic professional with over 6 years of experience in both cable and broadcast television. Exp with various traffic programs. [email protected] (2/27)

SITUATION WANTED:  COMMERCIAL OPS/TRAFFIC EXPERT: 12+ years experience, knowledge of multiple traffic systems and much more. Recently returned to NYC and ready to start work immediately. Please contact me at [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009



Related Stories

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]

Cynopsis 05/16/24: WBD thinks FAST

WBD thinks FAST

Thursday May 16, 2024 Today’s Premieres Hulu: The Beauty Queen Killer: 9 Days of Terror Peacock: Bronx Zoo ’90: Crime, Chaos and Baseball Max: Home Sweet Rome! Today’s Finales CBS: Young Sheldon at 8p; So Help Me Todd at 9p NBC: Law & Order at 8p; Law & Order: Special Victims Unit at 9p; Law […]

The WBD Effect

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 15, 2024 Converging Data, IP, and Cultural Moments: A Conversation with WBD’s Jon Steinlauf By E.B. Moss When Warner Media and Discovery joined forces, “WBD” became a multimedia behemoth made up of movie studio and television studios, iconic brands including CNN, TLC, HBO and […]

05/15/24: Cynopsis Jobs

hand shake

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis Digital Out of Home 05/15/24: DOOH ranks as medium most likely to drive consumers to action; Geopath adds to Board

Wednesday May 15, 2024 Lamar Advertising Company selected Vistar’s content management software, Cortex, to power its network of DOOH billboards across the U.S. Lamar offers advertisers nearly 5,000 displays serving over 5 billion weekly impressions. “Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative […]