Vibenomics, a provider of streaming audio experience solutions and the industry’s first audio out-of-home programmatic advertising marketplace, has joined DPAA. The company enables location-based businesses to create and control their background musical vibe to influence sales and enrich the customer experience. “Vibenomics is a welcome partner that helps fulfill our promise of ‘digital out-of-home everything’ by offering brands a unique opportunity to speak directly to target audiences at the point-of-sale through background audio advertising, which has been shown to have a positive impact on how much time consumers spend in a store, what they buy and how much they spend,” said Barry Frey, DPAA President & CEO.

Paul Brenner, Chief Strategy Officer, Vibenomics, said, “DPAA is clearly leading the way in the digital transformation of out-of-home media.  Their wealth of networking opportunities and resources align perfectly with our ambitious initiatives, and we are excited about working with Barry and his team to help advance the out-of-home space through the power and efficacy of audio.”