USIM Teams with Inscape to Drive Foot Traffic to Retail Clients

Media agency USIM announced a strategic relationship with Inscape, the provider of smart TV viewing data, enabling USIM to utilize Inscape’s smart TV viewing data to better understand how to use media to more precisely drive foot traffic to specific locations of its retail brand clients. “Smart TV viewing data allows USIM to better target consumers based on preferred TV channels and specific programming genres and even the devices being used which makes it possible for the agency to buy against the shows that index the highest among our retail clients’ active customers and prospects,” said Rob Jayson, EVP of Insights & Analytics for USIM.

USIM developed a platform around location-based data enabling it to target active and/or prospective retail customers, and began refining the method to include TV audience targeting data, incorporating ACR viewing data from Inscape against its custom trading zones to index TV shows, outlets and OTT device platforms based on customer location and how they move through the data to and from retail locations. 

“USIM is using Inscape’s viewing data in a rather unique way for its retail, dining, entertainment and education clients,” said Scott Turner, Director, Business Development & Agency Partnerships at Inscape. “The agency realized that for retail, digital-only programs were simply not enough. Leveraging ACR data, USIM is able to target consumers based on where they are coming from, the types of programming they are viewing and then optimize spending in a given market, making TV media buys more efficient and affordable for retail clients.”

Related Stories

Cynopsis 10/032/25: Spanish-Language Ads Pack a Punch

Friday October 3, 2025    IN THE NEWS NBCUniversal and Google struck a long-term distribution agreement that averts an NBCU blackout on YouTube TV. “Our new agreement with Google is a clear win for both our business and our viewers,” said Matt Schnaars, President of Platform Distribution & Partnerships at NBCUniversal. “We’ve secured long-term access […]

Cynopsis 10/02/25: Netflix Goes Solo for New Special

Thursday October 2, 2025    IN THE NEWS CTV ad spend is climbing, but confidence isn’t keeping pace. According to Gracenote’s Context Is King report, marketers are prioritizing brand-building objectives in their CTV campaigns but often rely on targeting tactics better suited for narrow audience segments. That misalignment is limiting reach and effectiveness and may […]

10/01/25: Cynopsis Jobs

Jobs Clads

Wednesday October 1, 2025 CYNOPSIS SCREENSHIFT Step Into What’s Next. On Oct. 14, Cynopsis + C2HR will connect you directly with insider strategies that turn your job applications into offers. Two job seeker passes remain for $99. Get in the game! SAVE MY SPOT    FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA […]

Cynopsis 10/01/25: Prime Ups Its NBA Game

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday October 1, 2025    IN THE NEWS FuboTV shareholders have approved the streamer’s proposed merger with Disney’s Hulu + Live TV. Announced in January 2025, the deal – still subject to regulatory review – would give Disney a roughly 70% stake in Fubo. CEO David […]

CynCity

Cynsiders

Instagram