For not-quite-2-year-old net MundoFox, the talk at Paramount Hotel’s Diamond Horseshoe in Times Square was about momentum. “We are the fastest growing network in Spanish-language television,” cheered EVP of ad sales Tom Maney, touting an increased reach of over 2 million households in less than a year. “We’re kicking ass!”
The net is launching two new series, El Mariachi and Quien Mato a Patricia Soler? (starring Mexican actress Itati Cantoral, who accepted a bouquet of flowers onstage), rebranding its national news division and launching VOD platform Vive MundoFox in the fall. “We aim to provide our content across multiple platforms giving viewers access to the content they want anywhere, anytime,” said Ibra Morales, net president.
