A capacity crowd was on hand at NYC’s Hudson Hotel Rooftop Terrace to take in the spectacular view, dine, dance and, in between, hear about Estrella TV’s fall season programming slate. Calling the evening “electric,” Judy Kenny, EVP, network sales told Cynopsis the net is thrilled with the response their programming is getting. “The pulse at this company is amazing,” said Kenny. “These new shows are going to send us to a new level.”
The shows in question include Rica, Famosa, Latina, following the lives of five successful Latinas, a la “Real Housewives”; miniseries Chalino: El Corrido de un Valiente, chronicling the rise of “godfather of regional Mexican music” Chalino Sanchez, and awards show Premios El Don, covering the same broad swath of films the Academy Awards do, but honoring Hispanics within those movies, in January 2015 – and, of course, great dresses in a red carpet extravaganza.
Estrella TV is also launching a three-hour live daily morning show, Buenos Dias Familia (“new, fresh and funny,” said Kenny), and growing its sports franchise with the addition of Mexico’s Primera Division soccer.
But mostly, the night was about having fun. “We make it a year long conversation” with advertisers, said Kenny. “This was a party!”
