NewFronts 2013: Conde Nast Entertainment
Programming
Conde Nast Entertainment (CNE) added video channels for its Vogue and Wired brands to its recently launched digital video network. Vogue programming will launch on May 8, with Wired programming to follow on May 15. CNE also unveiled six new series for the existing Glamour and GQ video channels. All together, this will bring CNE’s programming slate across Glamour, GQ, Vogue, and Wired to 30 original series. Later this year, CNE said it plans to launch channels for Vanity Fair, Teen Vogue, Epicurious, and Style.com. The eventual goal is to have video channels for all Conde Nast publishing brands.
GQ
Casualties of the Gridiron: New. A documentary series that puts a spotlight on the physical and mental effects of playing professional football in the NFL, as well as how former pros are coping with it post-retirement.
GQ How To: New. Videos covering fashion tips like “how to tie a tie” and “how to make the perfect cocktail.”
The GQ Trend Report: New. A daily series for viewers to stay up to date on the latest fashions and trends.
Fighting Weight: Renewed. Weekly workout guide in which fitness gurus share favorite routines, tips, and exercise secrets; hosted by Eric Valdez (General Hospital, New Girl).
10 Essentials: Renewed. Famous dudes (Anthony Bourdain, Andy Cohen, and others) count down the ten items they can’t live without.
Car Collectors: Renewed. Other famous dudes (like Adam Carolla) show off their wheels.
Jogging with James: Renewed. Follows adventurer James Marshall as he trains for the Marathon de Sable.
Glamour
Glamour Video Gift of the Week: New. A weekly series featuring “the hottest guys in hilarious vignettes that bring every woman’s viral video fantasies to life”; will include puppies and kittens (because this is the internet).
Style to Kill: New. Developed with Magic Elves (Project Runway), this reality series features to up-and-coming stylists as they compete by making over one Glamour fan per episode. Glamour editors will judge the competition and decide which contestant gets the chance to style a Glamour photoshoot.
Single Life: New. A scripted series following two singles as they try to find love in the world of online dating.
Elevator Makeover: Renewed. Hosted by YouTube star Jessica Harlow and Hairstylist and Glamour contributor Theodore Leaf, it’s a weekly show in which a contestant gets a makeover during the course of a ride down to the lobby (or up from the lobby, as the case might be).
Fashion Week Ride-Along: Renewed. Featuring Glamour Editor-in-Chief Cindi Leive as she navigates NY Fashion Week.
Why Do Guys: Renewed. Comedians interview men on the street to find out what they really think about dating and relationships in the digital age. Fans will be able to send in questions via Twitter.
Further details for Vogue and Wired will be made available closer to their launch dates.
Marketing, Promotions, and Distribution
When the GQ and Glamour video channels launched in March, CNE digital video network’s distribution including custom video sections on each brand’s website as well as their respective YouTube channels. Procter & Gamble, Microsoft, and Mondelez International were among the exclusive sponsors.
Yesterday, CNE announced that it has inked video syndication partnerships with Yahoo, AOL, Twitter, Dailymotion, and Grab Media. “We’re thrilled to be working with our new syndication partners, which are some of the biggest names in video and social media, to make it even easier for consumers to discover our programming,” commented Fred Santarpia, EVP and Chief Digital Officer at CNE. YouTube, Yahoo, and AOL are the essentials, but the partnership with Twitter (which is getting very aggressive with video) is definitely the most interesting.
