Cynopsis: DIGITAL
09/29/09
Good morning, it’s Tuesday, September 29, 2009, and this is your first early morning digital briefing.
Soon Apple is going to have to transition to an ongoing declaration of “billions served.” The company announced that the App Store reached the milestone of more than 2 billion app downloads in just a year and a half, up from 1 billion reached last April. (More recently, users have downloaded 200 million apps in the past 19 days – that’s about 10.5 million downloads/day.) There are now 85,000 different apps available for the world’s 50 million iPhone and iPod Touch customers, up from 65,000 in July. It’s a good thing that iTunes 9 included App management software, simplifying the process of rearranging the phone’s interface of all those apps.
A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS
October 26th 12:45 – 2:30pm
Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
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Receive exclusive research on the state of Advanced Advertising and ITV at the event! Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.
LGBT-targeted Here Media has reintroduced Gay.com as a video site/social network featuring original Here content covering pop culture, politics, travel, finance, style, health, and activism. Gay magazines The Advocate and Out will also supply news headlines, fashion and lifestyle pieces to the site. Gay.com is the leading social networking site for LGBT users, featuring over 10 million profiles and 750 topic-based chat rooms.
ESPN and NBA Digital are tipping off a new partnership to launch a commissioner-style fantasy basketball game for both ESPN.com and NBA.com. As part of the agreement, ESPN and NBA Digital will cross promote the game and the Fantasy Draft Kit across their multiple media platforms.
Meanwhile, Turner Sports’ NBA.com will provide fans with live video coverage from five teams’ training camps, including footage from team practices and interviews with top players and staff. The lineup will include the Denver Nuggets (Sept. 29), L.A. Lakers (Oct. 1), Boston Celtics (Oct. 3), Washington Wizards (Oct. 5) and Atlanta Hawks (Oct. 6).
Foreign news site GlobalPost announced a partnership with CBS News to contribute original reports to CBS News and CBS News.com to help the network beef up its foreign reporting. The start-up, founded by Boston Globe foreign correspondent Charles M. Sennott and Philip Balboni, creator of New England Cable News, has a network of 70 correspondents and stringers in 50 countries around the world. Terms of the deal were not disclosed.
The web comedy Johnny B. Homeless, created by Al Thompson and starring SNL regular and chronic couch surfer Kenan Thompson, won the People’s Choice Award for best pilot at the fifth annual New York Television Festival over the weekend. Also the comedy pilot “Liberal Arts” won the FOX-PGP-NYTVF Comedy Script Contest. Adam Morgan will receive $25,000 and a development deal with Fox Broadcasting Co. Check the NYTVF site for a full list of winners.
Call for Content: The NYTV Fest also launched a new writing contest offering drama screenwriters the chance to win a $40,000 development deal with ION Television. To enter, writers must submit a movie treatment (5-10 pages) and the first act of their screenplay (20-40 pages). The deadline for entry is November 30, 2009.
NDS’ multiplatform TV program search site LocateTV has launched its first online affiliate network, unveiling its “Next On” widget for television viewers in the U.S., U.K., and the Republic of Ireland. Personal and fan websites can cut and paste the widget from the LocateTV web site and its dynamically changing code will automatically update to reveal when the specified TV show or actor is next on the air.
Ooyala is powering a new video-based used car shopping review site on eBay Motors, created by broadband car network WheelsTV. A video profile of the car you are searching for pops up at the upper right hand corner of the search page.
Social media users may be less likely to click on banner ads than visitors of non-social media sites. But they interact with those banners at a higher rate, and in a more meaningful way when it comes to video – particularly with regards to campaigns for products in the entertainment industry, according a new a report from social ad platform Lotame, based on data from over one hundred campaigns. The upside of Lotame’s findings is that advertisers have plenty of opportunities to reach social media users if they think beyond simple click-through metrics. Lotame’s recommendations include:
- For higher interaction rate, focus on Expandable formats instead of click-through formats, both video and non-video, and avoid in-page ads that don’t offer video
- For higher interaction rate, consider focusing additionally on leaderboards (728×90) as the primary ad size for the campaign’s rich media format creatives
- For higher video completion rate, consider in-page video formats over expandable formats
The Big Ten Network, a joint venture between Fox Cable Networks and subsidiaries of the Big Ten Conference, tapped thePlatform to manage their back-end online video efforts for domestic and international audiences. The white-label video management company constructed the back-end solution including a site to manage the BigTenTicket international streaming package for foreign residents and a fully-featured digital store for purchasing live and on demand sporting events featuring sports from Big Ten schools.
Discovery Networks International has signed a deal with FreeWheel allowing the company to manage Discovery’s video ad inventory across all digital media platforms. FreeWheel’s first international deal, the agreement covers Discovery’s digital media portfolio outside the U.S., with an initial focus on the UK, Germany and Latin America.
Following the banner video viewing numbers released from Nielsen, ComScore‘s Video Metrix findings from August confirmed record audience and consumption, registering an audience of 161 million users viewing more than 25 billion videos – both single month records. Google Sites (namely YouTube) surpassed the 10 billion videos viewed threshold, accounting for nearly 40% of all videos viewed. Microsoft Sites ranked second with 547 million (2.2%) followed by Viacom Digital with 539 million videos viewed (2.1%) and Hulu with 488 million (1.9%). Hulu tied with Viacom Digital for second place in average # of videos viewed per user with 12.7, a fraction of the 82 videos per viewer watched on Google Sites. The average online video viewer watched 582 minutes of video, or 9.7 hours.
Top U.S. Online Video Content Properties by Videos Viewed – August 2009
Property Videos (000) Share (%) of Videos
Total Internet 25,366,195 100.0
Google Sites 10,051,924 39.6
Microsoft Sites 546,547 2.2
Viacom Digital 539,471 2.1
Hulu 488,255 1.9
Fox Interactive Media 380,115 1.5
Yahoo! Sites 355,226 1.4
Turner Network 298,991 1.2
CBS Interactive 168,993 0.7
Disney Online 162,934 0.6
AOL LLC 156,871 0.6
Source: comScore Video Metrix, Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video
Top U.S. Online Video Content Properties by Unique Viewers – August 2009
Property Unique Viewers (000) Average Videos per Viewer
Total Internet 161,109 157.4
Google Sites 121,393 82.8
Microsoft Sites 54,859 10.0
Yahoo! Sites 51,583 6.9
Fox Interactive Media 48,914 7.8
Viacom Digital 42,415 12.7
Hulu 38,513 12.7
CBS Interactive 35,688 4.7
Turner Network 28,151 10.6
AOL LLC 28,092 5.6
Facebook.com 24,229 4.1
Source: comScore Video Metrix, Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video
CBS Interactive launched a new CBS Mobile Survivor mobile web site and Palm Pre application for Sprint customers, offering access to full episodes, clips and videos of the eliminated Survivors, control of their CBS.com Survivor Fantasy team, and the chance to win the weekly $10,000 prize when they vote in the “Player of the Week” competition. Survivor fans can also test their knowledge of the show on CBS.com new video trivia page.
Independent Film & Television Alliance (IFTA) Chairman Lloyd Kaufman, President of schlock horror specialist Troma Entertainment, has been reelected to a second two-year term leading the 150-member organization.
A CYNOPSIS MESSAGE FROM NY WICT
OCTOBER 6, 11am-2pm The Edison Ballroom NYC Featuring a distinguished panel discussing Corporate Social Responsibility:
Ben Cohen, Ben & Jerry’s Ice Cream
- Ellen East, Time Warner Cable, Kiera Hynninen, National Geographic Channel, Alicin Williamson, MTV Networks
- Plus, free Ben & Jerry’s ice cream!
- SPONSORS: AETN, Fox Cable Networks, MTV Networks, NBC Universal, Scripps Networks, WE tv
- Go to NYWICT.org for details.
What began as an anti-piracy tool has evolved into a monetization and marketing tool. Google announced that it is integrating its Content ID system with YouTube Insight, the analytics package that provides producers with a breakdown of who’s watching their videos and when. Content ID alerts YouTube’s 1,000+ partners when one of their videos or audio tracks is being used without authorization, giving copyright owners the ability to block freeloaders from accessing a video or audio track, or to claim a portion of any ad revenue it generates. The system has now become an accepted to way to monetize uploaded content as a majority of partners choose to leave infringing uploads up, either linking to legit versions or adding overlay ads. By combining Content ID with YouTube Insight’s reporting tools, networks and studios can now gain insight into what demo is watching their videos and which versions are scoring the highest engagement numbers. YouTube notes that Sony BMG was able to discover that the now-famous JK Wedding Entrance Dance video (featuring the track “Forever” from Sony artist Chris Brown) has become the eighth most popular music video on all of YouTube. This integration will make it much easier to monetize that proverbial lightning in a bottle that alluded media companies for so long, a.k.a. viral video.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
09.29.09
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JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via www.turnerjobs.com Req#114319 (10/6)
JOB OPENING: SVP, AD SALES/Sirius XM Radio Inc/NYC: Seeking a Sr Exec to lead and manage a nat’l advertising sales team. 10 yrs sales mgmt exp. Apply at: https://careers-siriusxm.icims.com/jobs/4555/job (10/3)
JOB OPENING: AD SALES & DIGITAL MEDIA COORD/Sony Pictures TV Intl Div/Culver City, CA: Digital media background 1+ years, multi-task oriented in fast paced entertainment environment. Pls email: [email protected] (10/3)
JOB OPENING: RESEARCH ANALYST/ABC/Burbank: Min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697 & 207744) (10/3)
JOB OPENING: DIGITAL DESIGN DIRECTOR/Nickelodeon/NYC: 7+ yrs exp. managing/leading design dept of Ent-based site, Adv Exp in Use Issues, Stng Digi Design knowldge, Kids Audience Exp A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)
JOB OPENING: DIRECTOR CONTENT & PROGRAMMING/Nickelodeon Digital/NYC: 7+ yrs exp w/Digi Prog & Editorial, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)
JOB OPENING: DIRECTOR, CONTENT & PROGRAMMING/VERTICALS/Nickelodeon Digital/NYC: 7+yrs exp w/Digi Prog & Edit, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)
JOB OPENING: AD SALES RESEARCH DIRECTOR/ION/NY: 8+ yrs ad sales nat’l resch exp, expert in Galaxy/N Power/MRI/TNS req’d, strong quantitative analytic skills & strat. thinking a must. www.ionmedia.tv/careers/employment.cfm?id=1159 (10/2)
JOB OPENING: MANAGER OF DEV. – ALTA LOMA PROD./Playboy Entertainment/LA: 5+ yrs. exp., 2 yrs. in feature film dev.; studio, production co. and or agency exp. a must. Apply to: http://playboy.net-apply.com/16179; EOE (10/2)
JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+ yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply: [email protected] (10/2)
JOB OPENING: PRODUCER/ SpikeTV/NY: 3 yrs nat’l cable/network exp as writer/producer; related degree pref. Short-form exper reqd. Strong creative/communic sk: writing, design, music direction. Apply: www.mtvnetworkscareers.com EOE (10/2)
JOB OPENING: FREELANCE SPECIALIST, MUSIC SERVICES/AETN/NY:Oversee tracking of music cue sheets.Familiarity with ASCAP/BMI/SESAC. Analyze music agreements. 2-3 yrs exp in TV Music Pub Admin. Apply: www.aetn.com/careers.html (10/2)
JOB OPENING: RESEARCH ANALYST, INT’L TV DIST/Warner Bros/Burbank: 2 yrs TV Research exp. BA in related field. Nielsen Galaxy Explorer a must; ITVR a plus. Strong computer skills. Email: [email protected] RE: UCTC/114268BR (10/2)
JOB OPENING: RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume: [email protected] (10/1)
JOB OPENING; SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE. [email protected]. (10/1)
JOB OPENING: VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. www.nbcjobs.com job#1085368. (10/1)
JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (9/30)
JOB OPENING: RESEARCH ANALYST/NFL/NY: Resourceful, self-starter needed to support league-wide research (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ www.nfl.apply2jobs.com (9/30)
JOB OPENING: SALES MKTG/DAILYMOTION/NYC: Create sales/mktg materials, proposals & responses to RFPs. Dynamic start up envir. 3-5+ yrs relevant experience at a digital publisher or agency a must. Res/cover: [email protected] (9/30)
JOB OPENING: AD SALES TRAFFICKER/DAILYMOTION/NYC: Help monetize the strong growth in the US for world’s largest ind. video site. Must have 3-5 years relevant experience at a digital publisher. Res/cover: [email protected] (9/30)
JOB OPENING: ACCOUNT EXECUTIVE/Oakland NJ: Seeks AE for local ad sales.3-5 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/30)
JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting www.snl.com EOE (9/30)
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SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact [email protected] (10/6)
SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/6)
SITUATION WANTED: MEDIA BUYER: FREELANCER AVAIL-10+ yrs exp buying natl broadcast & cable. Assist w strategy, planning costs, competitive, buy negotiations and maintenance. References. Able to work remotely. [email protected] (10/6)
SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION/(NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (10/6)
SITUATION WANTED: ASSOCIATE CREATIVE DIRECTOR/CREATIVE SERV DIRECTOR/New York, NY: 6 yrs experience. Online & TV experience. Directing successful Broadcast, Print, Web campaigns. Email: [email protected] (10/3)
SITUATION WANTED: FREELANCE BUDGETS -Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/2)
SITUATION WANTED: Job in TV/FILM PRODUCTION/LA: or behind the scenes/office work. ANY marketing, PR, PA, assistant etc. Educated, organized go getter with 3+ years exp. in TV etc. To contact me: (310)945-6442 / [email protected] (10/2)
SITUATION WANTED: JR COPYWRITER/COPYWRITER: Entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. www.SmackersLikesCrackers.com. Contact me at [email protected] (10/2)
SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT: Ad Agency & Hollywood Studio experience; content development & distribution, account mgt, creative & media strategy, pitching. [email protected] (10/2)
SITUATION WANTED: ASST POSITION/LA: Ent. Industry. MBA with Exp. in Production, Talent, and Distribution. Highly organized, detail oriented, fast learner. Please contact me at [email protected] or (917) 670-8781 (10/2)
SITUATION WANTED: SR. FIELD PROD/DIR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen dir/writer, strong storyteller field/ post + showrunner. 8+ yrs. Int’l/ Dom. [email protected] / 917.716.7277 (10/2)
SITUATION WANTED: ADVERTISING CREATIVE DIRECTOR/SR COPYWRITER: Wide variety of experience in TV, Digital, Radio, Theatrical, and Print. www.ericabromson.com . Please contact me at [email protected] (10/2)
SITUATION WANTED: WRITER’S ASSISTANT/PA in LA: Recent college grad seeks entry-level position at a studio, network, or production co. Exp in writing, production, and internships. Willing to learn. Contact: [email protected] (9/30)
SITUATION WANTED: Job seeker with 14 years experience in Television and Web production. My skills are: producing, editing, writing, and creating TV programming and writing, editing, and producing websites. Please contact at: [email protected] (9/30)
SITUATION WANTED: JR COPYWRITER/JR WRITER: entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. www.SmackersLikesCrackers.com. Contact me at [email protected] (9/30)
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