Tuesday, May 26th, 2009


Get in with the audience that’s into everything.

Aubrey is … DIVAS!!!! Omg, omg, omg. VH1 is bringing
them back! Getting on the Divas blog NOW and telling
them to book Rihanna! I LOVE her new song. Totally
made it my ringtone for when the girls call. Ooo … just
remembered we’re gonna check out that new club tonight.
Time to buy a divalicious dress!

Add VH1 as a friend.




Good morning. It’s Tuesday, May 26, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
The CW: Hitched or Ditched at 9p
DIY Network: Man Caves at 9p
FOX: Mental at 9p
Science Channel: Science of the Movies at 9p
Oxygen: Tori & Dean: Home Sweet Hollywood at 10p
TLC: The Little Couple at 10p
LOGO: Beautiful People at 1030p

Tonight’s Finale:
The CW: Reaper at 8p


Last Thursday’s original series premiere Southern Belles: Louisville on SOAPnet charmed 73,000 W18-34, 205,000 W18-49 and 459,000 total viewers into watching at 10p. This series launch ranks as the #2 most-watched series premiere for SOAPnet in all three demos, behind the opening episode of General Hospital: Night Shift on July 12, 2007.

On Sunday, worldwide singing sensation, Susan Boyle advanced to the final round of Britain’s Got Talent television show. The 48-year old Scottish spinster who wowed audiences in the UK and via YouTube last month during her initial performance on the talent competition show sang “Memory” from the musical Cats, defeating seven other acts during the semi-finals. Next Saturday, Boyle will compete against three other acts during the final round with the winner of Britain’s Got Talent receiving a cash prize of 100,000 pounds and the chance to perform at the Royal Variety Show.

Top 10 Weekend Box Office Estimates: May 22-25, 2009
Night at the Museum: Battle at the Smithsonian (20th Century Fox) $70.0 million – opening weekend
Terminator Salvation (Warner Bros.)               $53.8 million – 1 wk total $67.2m
Star Trek (Paramount)                                 $29.4 million – 3 wk total $191.0m
Angels & Demons (Sony)                              $27.7 million – 2 wk total $87.8m
Dance Flick (Paramount)                              $13.1 million – opening weekend
X-Men Origins: Wolverine (20th Century Fox)   $10.1 million – 4 wk total $165.4m
The Ghosts of Girlfriends Past (Warner Bros.)   $4.8 million – 4 wk total $47.0m
Obsessed (Sony)                                        $2.5 million – 5 wk total $66.4m
Monsters vs. Aliens (Paramount)                    $1.9 million – 9 wk total $193.5m
17 Again (Warner Bros.)                               $1.3 million – 6 wk total $60.6m
Source:  Rentrak


Canadian broadcasters completed their transactions late last week at the LA Screenings, taking home a slew of new US TV series.

  • Canwest Global picked up The Good Wife, NCIS: Los Angeles and the newly revamped Melrose Place from CBS Studios International in addition to two comedies from Sony Pictures Television, Brothers and Community. Canwest also picked up three Twentieth Century Fox Television comedies: Glee, Cleveland and Sons of Tucson.
  • CTV was a big player as well acquiring two series from executive producer Jerry Bruckheimer and Warner Bros. Television, The Forgotten and Miami Trauma. CTV in addition picked up the drama Flash Forward from ABC Studios based on the novel of the same name by Canadian Robert Sawyer and Beautiful Life from CBS Studios International.
  • Rogers Media, for its Citytv-branded TV stations, bought Modern Family produced by Twentieth Century Fox Television and earlier acquired NBC’s The Jay Leno Show for its 10p time period.

Swain Entertainment and Eclipse TV are teaming on a 30m television project called Moms on the Move. The program, created, produced and hosted by Linda Swain, relates real-life stories of ordinary moms and celebrities whose accomplishments offer viewers new ideas and options. Four of the twelve planned shows are available on a barter basis for a June to September air window, with the remaining shows available for fall 2009. Taped in front of a studio audience, Moms on the Move is cleared in 80% of the US including WABC/New York, WLS/Chicago, KPIX/San Francisco and WCAU/Philadelphia. Information about the show can be found at www.momsonthemove.com .


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Microsoft plans to spend $80-$100 million to promote its new search engine that now has a name – “Bing,” per Ad Age. (This is a huge commitment considering the software giant’s entire ad budget was $25 million in 2008, according to TNS Media Intelligence.) Ad agency JWT has been hiring new creative executives to tackle the challenge. The campaign will be focused on convincing users that existing search engines just aren’t cutting it.   Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:  Disney Animation Studios is creating Prep for Landing, a new half-hour holiday special that will premiere on ABC later this year.  This is the first time ABC has acquired an animated special from its sister division.  Based on a concept by Chris Williams, who directed Bolt, the special is executive produced by John Lasseter, produced by Dorothy McKim and co-directed by Kevin Deters and Stevie Wermers-Skelton.  Prep and Landing revolves around an elite unit of elves that use high tech gadgets to prep homes for Santa’s arrival.  Trouble brews when Wayne (Dave Foley) does not get the promotion he expects, and instead North Pole Christmas Eve Command Center Coordinator Magee  (Sarah Chalke) assigns him to work with an enthusiastic rookie elf recruit Lanny (Derek Richardson) on a special Christmas Eve mission.  Full edition: CYN KIDS


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BET, CAA, CableU/CABLEready, E!, Endemol USA, E3E Media Enterprises, Fox Mobile Studios,
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Thursday – A18-49 Analysis: FOX had rhythm and viewers on its side Thursday night taking the A18-49 demo with a 3.4/11 according to final national ratings from Nielsen Media Research.At 8p, FOX’s So You Think You Can Dance opened a new season with 3.2/11 ahead of the season finale of ABC’s Ugly Betty at 1.9/7.  FOX remained steady through 9p with the second hour of So You Think You Can Dance at 3.7/11 while ABC’s Ugly Betty and UNIV’s Manana es para Siempre tied for second place at 2.0/6 apiece. NBC’s frosh series Southland was #1 at 10p with its season conclusion at 1.9/6 and CBS’ Flashpoint repeat came next at 1.7.5.

Live + Same Day Household Ratings: Thursday, May 21, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD

CBS: 5.5/10      NCIS [r] 5.0/9, CSI [r] 6.5/11, Flashpoint [r] 4.9/9

FOX: 5.3/9          So You Think You Can Dance [p] 5.3/9

ABC: 3.6/6         Ugly Betty [f] 4.1/7, Grey’s Anatomy [r] 2.5/5

NBC: 2.8/5         My Name is Earl [r] 2.2/4, 30 Rock [r] 1.9/3, The Office [r] 2.3/4, 30 Rock [r] 2.2/4, Southland [f] 4.2/8

UNIV: 2.0/4       Cuidado con el Angel 1.8/3, Manana es para Siempre 2.3/4, Mujeres Asesinas 1.7/3

CW:  0.9/2         Smallville [r] 1.0/2, Supernatural [r] 0.9/2

MNT: 0.9/2         My Thursday Movie: Lethal Weapon [r] 0.9/2

TELE: 0.7/1        Dona Barbara 0.8/1, El Rostro de Analia 0.8/1, Sin Senos No Hay Paraiso 0.6/1, El Cartel 0.7/1

ION: 0.3/1         Thursday Night Movie: Octopussy [r] 0.3/1

A18-49: FOX 3.4/11, CBS 1.7/5, ABC 1.6/5, UNIV 1.6/5, NBC 1.5/5, TELE 0.6/2, CW 0.5/2, MNT 0.4/1, ION 0.1/0


USA Network advanced Ryan Sharkey to VP/Program Acquisitions and Administration where he supervises program purchases for the network including series and theatrical films, in addition to overseeing the program inventory for USA, Sleuth and Universal HD. Based in New York, Ryan continues to report to Jane Blaney, EVP/Programming, Acquisitions and Scheduling.


Award Season Advertising Alert!
Reach Voters and Industry Influencers …
Impact Their Awareness

Customizable Advertising Programs from Cynopsis Media,
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

For information on delivering your message directly to key industry members,
contact Chuck Bolkcom, President –

, 646-468-6180

This day in History:  1913 – Actors’ Equity Association was organized in New York City.

Answer to Yesterday’s Trivia Question:  What piece of work do Chevy Chase, Bernadette Peters and Sarah Ferguson (Duchess of York) all have in common?  AT DIFFERENT TIMES, ALL WERE SPOKESPEOPLE FOR OCEAN SPRAY CRANBERRY JUICE Kudos to:  Bob Eisenstaedt-Granite Springs Productions/Tampa; Marge Pistulka-Empower MediaMarketing/Coral Springs; Gerry Bixenspan-TV Marketing/New York; Greg Scordato-Sportgenic/New York; David Mellott-Harpo Productions/Chicago; Susan Nessanbaum-Goldberg-M and S Entertainment/Los Angeles; David Scott Jones-Marleigh Entertainment/Los Angeles; Paul Blutter-General American Group, Inc./Northridge

Today’s Trivia Question:   Who am I?  In one of my previous jobs, I was terminated for language. The bad word?  “Booger.”  That was in LA.  My next job was in Amarillo.  A bit of a downgrade.  In each job, I carry a slightly different name, all make me sound pretty hot.  Who am I?      (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: MGR NEW BIZ DVLPMNT/KIDZ BOP/NY: Resp for new biz outreach consumer goods licensing, tech, sponsorship, touring, kids’ TV& films, dig. & mobile apps. Exc written/oral skills/PPT/Excel/P&L’s. Apply:

JOB OPENING: SR DIR, DRTV MEDIA BUYER/Razor & Tie/NYC: Resp for set up & execution of successful DRTV campaign. Min 5 yrs exp. Req biz to biz sales exp in advert/ent/media. Must have TV/DRTV exp.Apply:

JOB OPENING: MANAGER, MEDIA PLANNING/LA: Develop/implement media plans/anlyz off-air media campaign/comp activity/rtngs/ROI/Mng vendors/identify ad concepts/products.  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=507&JobDetail=58020 (6/2)

JOB OPENING: NEW MEDIA SPECIALIST/AETN/NY:Asst ops AETN VOD & other new media initiatives. Strong proj mngmt exp within brdcst/cbl ind. Emerging media & VOD mktplace exp a +. Prof database apps a must. Apply: www.aetn.com/careers.html (6/2)

JOB OPENING: PR MANAGER/NY RANGERS: Obtain non-traditional and “off the ice” media coverage w/ focus on celebrity outreach. 5 yrs exp in ent. w/ established contacts. Rez to:
“PRNYR” in sub (5/30)

JOB OPENING: SR RSRCH ANALYST, AD SALES/ AETN/NYC: Strong analytical, strategic thinking/sales positioning/2+ yrs nat’l TV research exp, network/ad agency. Prof in Nielsen systems/MRI pref. Apply: www.aetn.com/careers.html (5/30)

JOB OPENING: ADMIN FOR THE DIST DEPT/GSN/CHICAGO: Report to Exec Dir. 2 yrs exp in telecommunications and/or cable TV. Research, presentations, event coordination. Word, Excel, Powerpt. Send resume and C/L to

JOB OPENING: SUPERVISOR/Univision NAT’L TV Sales /NY: Prior Brdcst exp req’d, Exe Asst exp pref’d. Detail-oriented, strong comm & orgnztnal skills, fluency in MS Office. 4 yr BA degree pref’d. Email:
EOE (5/29)

JOB OPENING: SVP CORP RSRCH/Discovery/MD: Proven leadership & rsrch exp, creative problem solver & strat thinker. Masters deg pref’d & 15 yrs exp Strong background new media/emerging tech. Apply: www.discovery.com/careers Job 8977 (5/28)

JOB OPENING: PRODUCERS/AP’S : LA based syndicated medical talk show. Experience in talk and/or medical required. Apply to:

JOB OPENING: MGR COMMUNICATIONS/LOGO/NYC: 5+ yrs PR exp. in TV programming media relations; media relations, executive and talent preparation, story placement B.A. related field. EOE/M/F/D/AAP www.mtvncareers.com (5/28)

JOB OPENING: RESEARCH ANALYST/Screenvision Cinema/NYC: 2-4 yrs exp; proficient w/Nielsen & Research systems. Ability to analyze data & execute for sales in fast pace environ. Send resumes to:


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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDIT ONLY:  Interns sought for MSLO Production’s live show “MARTHA” in NYC! Interns MUST be able to receive college credit. Candidates should send their resume to
w/ “Fall Internship” as the subject (6/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in Internat’l Business at Sacred Heart University, CT. Diligent; hard working; open to all industries.

SITUATION WANTED:  Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT.

SITUATION WANTED: AWARD-WINNING FREELANCE CD/ WRITER/ PRODUCER Former Creative Director for international cable network ready for freelance project work. Visit www.ryancraigadams.com for samples and contact info. (5/29)

SITUATION WANTED: Dynamic, experienced and results oriented sales professional with an extensive track record of creating new business opportunities. Email
for more details (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (5/28)

SITUATION WANTED: ACE PRODUCER/DIR/WRITER: all things non-fiction: news, ent, talk, and docs; NBC, TLC, Discovery, E!, CMT, CNN, Disney, etc.  LA based, will travel.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: According to Jim, According to Jim, Diamonds (part 2)
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Los 25 Mas, Al Extremo
CBS: NCIS [r], The Mentalist [r], Without a Trace [r]
CW: Reaper [f ], Hitched or Ditched [p ]
FOX: House [r], Mental [p ]
ION: Boston Legal, Boston Legal, Boston Legal
MNT: Street Patrol, Street Patrol, Jail, Jail [r]
NBC: TV’s 50 Funniest Phrases, Law & Order: SVU [r]
PBS: Nova, Frontline, Independent Lens
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Aqui y Ahora

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