Tuesday, August 11th, 2009

A CYNOPSIS MESSAGE FROM HISTORY


A groundbreaking documentary that reflects history as it happened
on Sept. 11, 2001 …

For Your Emmy® Consideration: Outstanding Nonfiction Special
102 MINUTES THAT CHANGED AMERICA

From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.

HISTORY MADE EVERY DAY


Cynopsis: DIGITAL

08/11/09

Good morning, it’s Tuesday, August 11, 2009, and this is your first early morning digital briefing.
 
Facebook made a rare acquisition yesterday acquiring Mountain View, CA-based social media aggregator FriendFeed, a service that culls together users’ updates from a number of sites in real time including Twitter, Yelp, Netflix, Blogger and Flickr in a single stream. Apparently Facebook can afford it – the 250 million member social network says 83 of the top 100 advertising spenders in the U.S. now use the site to advertise including Johnson & Johnson, Nike and AT&T, per FT. Facebook CEO Mark Zuckerberg has predicted a 70% revenue gain for the site this year and expects that the company will be cash-flow positive by next year. FriendFeed will continue to operate normally “for the time being,” says founder Bret Taylor in a blog post.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Comcast
has finally added access to the ESPN360.com broadband service, meaning the top MSO’s 17 million+ broadband customers will now be able to access the site’s live streaming content for no extra charge. The deal, which puts ESPN360.com in over 42 million homes, is part of a larger agreement struck in May that also brings ESPNU to a majority of Comcast’s systems. ESPN360.com streams up to 15 live events simultaneously including MLB, PGA Golf, NBA and NCAA College Football events in 16:9 widescreen or 4:3 standard formats. ESPN.com also introduced a college football fantasy game for the first time this year and returns today with a newly redesigned College Pick ‘Em game.
 
To go along with the newly resurrected primetime show, ABC.com unveiled a new play at home version of Who Wants to Be a Millionaire, one of the more ambitious two-screen games yet launched by a broadcast network. Users play along at home online or mobile via a WAP site by answering questions in a timely manner – more points are awarded the faster the responses are given. The top online players will have their username highlighted in the show each night.
 
CBSNews.com launches its latest webcast this morning, a health and wellness report focusing on women’s health issues hosted by CBS News Correspondent Jennifer Ashton.
 

~ INNOVATORS & START-UPS ~

 
New premium movie service Epix is putting together some innovative features for its EpixHD.com site set to launch this fall with the network, per THR. The site includes on demand streaming options; point-of-purchase links with Amazon.com or eBay; DVD-style extras including interviews and behind-the-scenes footage; and social networking integrations with Facebook and Twitter. For instance the Viacom, Lionsgate, MGM joint venture plans to enable private screenings of movies with live chat capabilities.
 
Rooftop Comedy launches a new interactive show on the cable network MavTV on August 17th, currently carried by Comcast, Verizon, Dish Networks, Time Warner, Brighthouse Networks, Charter Communications and Cablevision. The show revolves around the question “What do you think Sucks?, soliciting text, photo, audio and video submissions from audience members. The UGC will be fed into the web/mobile site suckbox and spliced together with live stand up performances that riff on global “suck trends.”
 
Broadband set-top maker Roku, which has recently added content from Amazon and blip.tv to its Netflix library, has raised an additional $13.4 million in new funding from Melno Ventures across two rounds of financing, per Contentinope.
 
Tech-oriented broadband producer Revision3 launched its 17 original show titled AppJudgement – a thrice-weekly look at the hottest mobile applications hosted by a rotating selection of Revision3 personalities including Patrick Norton (Tekzilla) and Ron Richards (iFanboy).
 


A CYNOPSIS MESSAGE FROM WESTDOC


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
www.TheWestdoc.com
ONLY $499.00 for Cynopsis readers until August 14th, 2009.  Use code CYN499


~ DIGITAL ADVERTISING ~

 
Ad supported web music services may be great concepts, they just aren’t getting much ad support, according to post mortem-themed examination of the sector in CNET. An in depth examination of the now defunct download service SpiralFrog revealed that advertisers were never willing to pay the kind of rates that would sustain such a service.
 
Magazine, website, and local TV station brand Meredith has introduced a new logo and market positioning to communicate the multiplatform nature of its print, broadcast and digital media properties. Going forward, Meredith will refer to its publishing and related interactive properties as “National Media Brands” and its broadcasting properties as “Local Media Brands” to reflect their ability to serve local consumers and advertisers across various video and digital platforms.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
Toshiba, which we recently learned has built a business in China selling devices that borrow heavily from the HD DVD format, announced yesterday that it has decided to join the Blu-ray Disc Association. The company expects to begin rolling out products late this year including Blu-ray players and notebook PCs integrating BD drives.
 
Dish Network rebounded nicely after cutting the price of its most popular service. Dish added approximately 26,000 net subscribers during the quarter ended June 30, 2009, finishing with some 13.6 million subscribers. Revenue in the period declined 0.4% to $2.9 billion and operating income dropped 57% from $620.7 million in the prior year to $262.8 million.
 
DirecTV announced plans to launch a “TV Apps” interactive application store containing widgets customers can add to their service for no additional cost, notes ITVT. The interface has been in public beta since June and currently features 14 apps including iTV solutions from Flickr, Twitter, and MLB.
 

~ TRENDS, RESEARCH, ETC.  ~

 
After more than 2 years of rapid growth, retail e-commerce sites have hit a growth tailspin according to new research from ComScore. Some categories fared well, however, including Toys & Hobbies (up 21%,) Books & Magazines (up 17%) and Video Games, Consoles & Accessories (up 15%).
 
Retail E-Commerce (Non-Travel) Growth Rates
(Excludes Auctions, Autos and Large Corporate Purchases)
Quarter             Y/Y Percent Change
Q1 2007                          17%
Q2 2007                          23%
Q3 2007                          23%
Q4 2007                          19%
Q1 2008                          11%
Q2 2008                          13%
Q3 2008                           6%
Q4 2008                          -3%
Q1 2009                           0%
Q2 2009                          -1%
Source: ComScore
 

~ GADGETS & APPS ~

 
Producer of faith-based children’s shows Big Idea Inc has launched a $2.99 iPhone app around the VeggieTales characters. Kids can enter their own names to hear the Bob and Larry sing a personalized version of the show’s theme song, among other activities.
 

~ EXECUTIVE MOVES ~

 
Beltway digital media strategist Robert Michael Murray has been named VP/Social Media for National Geographic Digital Media (NGDM). Robert reports to NGDM President John Caldwell and is responsible for developing strategies to engage with NationalGeographic.com users and to distribute National Geographic-curated stories across all digital mediums.
 
San Francisco-based digital ad agency Catalyst:SF hired Shannon Light to be Senior Director of Account Strategy. Shannon spent the last two years at Universal McCann leading digital efforts for the Microsoft account.
 
OpenAmplify hired Glen Kushner as VP/Sales and Business Development, expanding the company’s New York presence. Glen, who was previously VP of Biz Dev at social media platform provider Treemo Labs, will help support OpenAmplify’s push into online advertising and social media targeting.
 
TouchTunes Corp. has named former Bell Canada VP James Sura to the newly created position of VP and GM, of the restaurant-focused PlayPorTT Division. He will report directly to Charles Goldstuck, president and CEO, of the out-of-home interactive entertainment company.
 


A CYNOPSIS MESSAGE FROM CTAM


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Enter Your Case Study Today
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~ WEBSITE OF THE DAY ~

 
TreeHugger.com, the crunchy, authentic environmental news blog acquired by Discovery as part of its Planet Green initiative, celebrates its 5th anniversary today by announcing a half a dozen new content partners, each with their own area of (complementary) expertise. TreeHugger will now share original content with Boing Boing (“wonderful things”), Care2 (healthy lifestyle), Fast Company (new economy), Infrastructurist (green building), Mother Jones (left leaning politics) and Tonic.com (“positively good” happening) in an effort to improve traffic and increase the readership of original features like this look back at Woodstock. TreeHugger and PlanetGreen.com also have four new original short series in the works that will premiere online before making their airing on Planet Green this fall, including animated series Bea Wildered and Twigsy, interview-driven The Elementalists and urban focused City Shorts. Founder Graham Hill, who took a VP position with Planet Green to run its interactive efforts following the acquisition, says that there’s been a few “cultural differences” folding the site’s operations into the TV culture of Discovery but that the experience has been a positive one. The mission to reach more people has certainly been forwarded; TreeHugger’s traffic has increased by 2 or 3 fold to 3.5 million uniques since joining Discovery.
 


A CYNOPSIS MESSAGE


Cynopsis Presents A 5-Part Weekly Series:
The Primetime Emmy® Awards 2009 Special Issue Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

This Wednesday’s Special Edition: Outstanding Reality-Competition Program, Outstanding Reality Program, Outstanding Non-Fiction Series, Outstanding Non-Fiction Special

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180


Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
08.11.09

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .


JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at: [email protected] (8/18)

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at: [email protected] (8/18)

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: www.cablevision.jobs ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: www.cablevision.jobs ref#9215BR (8/18)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (8/15)

JOB OPENING: VP, PROGRAM RESEARCH/NBC UNIVERSAL/NY: NBC Universal is hiring for a VP, Bravo Program Research. Please visit www.nbcunicareers.com for more information. Job# is 1076904 (8/15)

JOB OPENING: VICE PRESIDENT – CONTENT DISTRIBUTION/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/15)

JOB OPENING: INVENTORY ANALYST/Metro Traffic: Help maximize rev generated by MetroNetworks. Strong analytic, strategic problem-solving & decision-making skills. 2+ yrs relevant exp. Cvr, res & sal req: [email protected] (8/13)

JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/13)

JOB OPENING: PRODUCTION ASSISTANT (permalance)/NY: Cable television network looking for PA with network experience. Candidate should aspire to write and produce promos. Apply: [email protected] (8/12)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: www.disneyabcjobs.com (8/12)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: PUBLICIST INTERN: needed for Manhattan based PR firm in the Music Industry. Interns will be working directly with media, artist mngmnt, & publicists. Email cover letter and resume to: [email protected]  (8/14)

FALL INTERNSHIP CREDITS ONLY: FINANCE INTERN – Working w/Theatrical & TV ultimates in asst. budgets/forecasts, & long range plans.  Excel (macros, pivot tables & V lookups) & Access. Email: [email protected] RE: UCTC/#113855BR (8/14)

FALL INTERNSHIP CREDITS ONLY: Bravo Network/Oxygen Media/ iVillage.com –seeking Fall 09 interns in NYC. Positions available for ALL DEPARTMENTS. Digital, Design, PR, Marketing, OnAir Promos, Developmt, Programming. [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY: Trylon SMR ( www.trylonSMR.com), a NYC PR agency, is seeking a Fallintern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (8/13)

FALL INTERNSHIP CREDITS ONLY: Boutique Los Angeles PR Firm has an opening for an INTERN this fall. School credit only. Writing, pitching, client contact. Email writing sample, letter and resume to [email protected]   www.amylevypr.com (8/13)

FALL INTERNSHIP CREDITS ONLY: TV AD SALES/Katz Media/NY: a leading rep firm, is seeking go-getter interns for13 week NYC fall program. Learn TV Ad Sales working with Sales Assistants and Account Execs. Please contact [email protected] (8/12)

FALL INTERNSHIP CREDITS ONLY: TV SALES RSRCH/Katz Media/NY: a leading rep firm, is seeking go-getter interns for13 wk NYC fall program. Analyze & interpret TV sales research, create rsrch materials. contact [email protected] (8/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact [email protected] (8/18)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/18)

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email: [email protected] (8/18)

SITUATION WANTED: Award-Winning Entertainment MARKETING STRATEGIST; 4+ years experience Television and Theatre; seeking FT opportunity in NYC; Passion for Arts and all Media contact [email protected] (8/14)

SITUATION WANTED: TV/FILM EDITOR: 10 yrs+ exp, Emmy-nominated, clients incl’d HBO, NBC, MTV, FOX, SONY, MGM. Seeking F/T or Freelance scripted/non projects in NY.  Avid & FCP reel at www.InnunedoInc.com Pls contact [email protected] (8/13)

SITUATION WANTED: BROADCAST BUYER/SUPERVISOR with 10+ yrs of exp seeks full time, part time or freelance position in NY area. I specialize in the entertainment category & have excellent references. contact [email protected] (8/13)

SITUATION WANTED: SENIOR COPYWRITER/NY: Package goods writer with over 25 years experience.Testimonial advertising a specialty. View my reel! http://www.youtube.com/watch?v=3PC3iZW8o48 … &can produce own work! [email protected] (8/13)

SITUATION WANTED: Professional poised for transition to Producer. Int’l Prog/Proj Mng exp, creative, organized, strong work ethic, self-starter. [email protected] (8/12)

SITUATION WANTED: Experienced Freelance REPORTER/PHOTOG looking for work in newspaper/internet/magazines. Email [email protected] (8/12)

SITUATION WANTED: NY-based, seasoned,special sales pro, (background in children’s books) seeks opp with media company. Proprietary sales, content licensing, brand management, new biz development. [email protected] (8/12)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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