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Cynopsis: DIGITAL
04/14/09
Good morning, it’s Tuesday, April 14, 2009, and this is your first early morning digital briefing.
Following reports that it was looking for a buyer for Skype, eBay has sold the popular website discovery tool StumbleUpon it purchased for $75 million in 2007. StumbleUpon is now backed its original founders – Garrett Camp and Geoff Smith, as well as a number of capital investors including Ram Shriram of Sherpalo Ventures, Accel Partners, and August Capital. Garrett Camp will assume the role of CEO of StumbleUpon.
A CYNOPSIS MESSAGE FROM IAB
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The NHL launched a new free content feature dubbed the Portal to track the progress of all 16 playoff hockey teams as they battle for the Stanley Cup. The video player will feature NHL.com’s daily All Access Pre Game Show sponsored by Cisco, Live streaming video of post-game press conferences and live coverage from the NHL Video Review Room in Toronto.
ABC’s Good Morning America unveiled a new GMA recipe site with Emeril Lagasse featuring search functionality, video content and printable recipes. The search tool is even embeddable. The New Orleans-based chef himself operates a comprehensive site to promote his latest books and restaurants, featuring video podcasts and recipes downloadable to mobile devices. Yes, you can also follow him on Twitter.
Bravo Media is launching a new brand extension that offers exclusive fashions featured in Bravo shows. Beginning with the upcoming series The Fashion Show premiering May 7, Bravo has partnered with Brooklyn Equities to create its own fashion line, with the winning look from each week’s winning designer available for online purchase on BravoTV.com. The network also partnered with handbag designer Kooba to create exclusive bags that will be integrated into the upcoming series NYC Prep.
Miramax found a new approach to cracking down on file sharers: kill them with kindness. The studio, which regularly monitors piracy-themed keywords, offered a free ticket to see Adventureland after a Twitter user tweeted about not being able to find an illegal copy of the movie on torrent sites, per TorrentFreak. (At first they simply asked her nicely not to pirate it and when she agreed they rewarded her for her honesty.)
Instream online video ad network provider ScanScout received $8 million in series C funding from a group of investors including Rachel Lam of Time Warner, James Rossman of Digitas Inc., David Orfao and Neil Sequeira of General Catalyst Partners, per Mass High Tech.
A CYNOPSIS MESSAGE FROM DIRECTV
Interactive Advertising Channel * Dynamic Ad Units * Mix Channels *
Exclusive Sports Advertising * Targeted Clusters *
Maltin Minute Sponsorship * The 101 Network
THE CONSUMERS YOU’RE LOOKING FOR ARE WATCHING US
DIRECTV Ad Sales. Engage. Deliver. Measure.TM
~ DIGITAL ADVERTISING ~
Microsoft came up with a far-reaching multiplatform campaign to promote the 5th season of hit Discovery show Deadliest Catch, encompassing interactive elements across internet, mobile and in-game video ads:
- Beginning today interactive ads on MSN’s home page will remind viewers to set their DVRs
- A WAP site powered by ScreenTonic will enable viewers to receive tune in reminders via text alerts
- Discovery will run a custom “Transitional Skin” on the MSNBC video player
- Xbox Live will host a text to win sweepstakes giving away 5,000 Microsoft points redeemable for gaming and video content on the platform
Amazon found itself caught in a PR hornet’s nest over the weekend, reportedly removing LGBT-themed books from its list of top sellers as part of an updated book sales policy. Lumping gay-themed titles in with unsavory “adult” material, the change supposedly also affected search functionality. Now it turns out that the whole issue was caused by the meddling of a homophobic hacker, who confessed to altering the metadata of all Gay and Lesbian-tagged books on the site.
Hearst Magazine Digital Media is partnering with Coupons.com to offer printable coupons as part of a coupon gallery within the new Coupons & Deals section of Hearst’s food site Delish.com.
Osiris Entertainment acquired a 400+ film library and key assets from indie film studio Westlake Entertainment. Osiris will earmark the Westlake titles for its online movie download rental and purchase destination, WebMovieNow.com, offering rental streaming, download-to-own and burnable movies.
Online video viewing passed a milestone in March with the average viewer consuming more than 3 hours per month for the first time, according to the latest Nielsen Online VideoCensus numbers. With time spent per user growing at a much faster clip than streams per viewers, users are spending more time viewing full-length episodes and longer-form shows. Among leading video providers YouTube continued to dominate, streaming nearly 5.5 billion videos to 89.4 million users while Hulu settled in as the #2 stream provider despite serving only 8.8 million unique users. ABC’s Lost accounted for some 35.8 million video streams including full episodes and supplemental content, viewed by 1.4 million unique viewers. Meanwhile CBS’s TV.com continued its rapid growth reporting a 27% month-to-month increase in unique users from February 2009 attracting 679,000 visitors.
Overall Online Video Usage (U.S.)
Feb-09 Mar-09 Percent Change
Unique Viewers (000) 127,613 130,075 1.9%
Total Streams (000) 8,897,943 9,672,341 8.7%
Streams per Viewer 69.7 74.4 6.7%
Time per Viewer (min) 169.3 190.7 12.6%
Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising
Top Online Brands ranked by Video Streams for March 2009 (U.S.)
Video Brand Total Streams (000) Unique Viewers (000)
YouTube 5,479,609 89,407
hulu 348,520 8,865
Yahoo! 231,795 24,761
Fox Interactive Media 207,528 14,719
Nickelodeon Kids and Family Network 196,160 6,391
ABC.COM 176,931 6,881
MSN/Windows Live 168,907 12,076
Turner Sports and Ent. Digital Network 137,621 5,822
MTV Networks Music 123,888 6,337
CNN Digital Network 103,453 9,021
Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising
March Madness lifted a number of digital properties past the heights achieved last year, according to new data from Nielsen Online. Yahoo Sports’ traffic increased by 31% while CBS Sports, which featured enhanced streaming of the tournament, saw its unique audience spike by 20% over the previous year to 18.1 million users. Video streaming on CBS Sports also saw huge increases during the tournament, with a 287% gain in unique users watching video. Time viewing increased over the previous month by 4,465%.
Discovery Communications upped Kelly Day to COO of the company’s Digital Media and Commerce division. In her new role, Kelly will oversee all operations for the recently combined Digital Media and Commerce division, including the company’s U.S. websites; Interactive Technology; Digital Operations and Programming; and Licensing and Home Entertainment. She reports to Bruce Campbell, President, Digital Media and Corporate Development in the company’s Silver Spring, MD headquarters.
New York-based digital distributor of Bollywood entertainment Saavn named Rishi Malhotra President and COO of Saavn, and partner in [212] Media. Rishi oversees programming, distribution, and strategic entertainment deals for the company. Before joining Saavn, he was VP of Multiplatform Program Marketing at HBO.
Arbinet-thexchange has appointed Robert M. Pons to the Board of Directors. The company also announced the resignation of Michael Ruane from the Board and the appointment of David Reymann to succeed Mr. Ruane as Chair of the Audit Committee.
A CYNOPSIS MESSAGE from ACADEMY OF TELEVISION ARTS & SCIENCES
Thursday, April 30, 2009
“David Attenborough said, before we can ask people to save the world, we have to make them fall in love with
the world.” — Jeffrey Hasler, accepting for Planet Earth, 2008 Television Academy Honors
Television has the power to enlighten, create awareness and encourage positive change.
CELEBRATE THIS YEAR’S HONOREES; CELEBRATE TELEVISION WITH A CONSCIENCE
For more information or to buy tickets, click here .
What makes the web so interesting as a media platform is the way it can facilitate browsing and discovery in new and unexpected ways. Desktop client and iPhone software maker Cooliris takes a completely visual approach to navigation. Its interface presents videos in a scrolling wall of thumbnail images with a variety of channels to choose from including music, movies and news. Its interface is very intuitive and easy to use – it’s a perfect tool to use when searching the web for both premium content and wacky UGC stuff. Cooliris just launched a new version of its 3D wall over the weekend (available for IE, Firefox and Safari) that broadens the browsing and searching of images and media across the web. In addition to scouring the traditional online sources for videos and photos such as YouTube and Hulu, version 1.10 also searches for content on users’ own hard drives as well as on popular social networking sites. Of course images are only accessible if they’re properly tagged, but do-it-yourself tagging features on platforms such as Facebook and Metacafe are exponentially increasing the breadth and depth of searchable metadata. The Palo Alto, Calif. company also announced a $15 million second round of venture funding from previous investor Kleiner Perkins Caufield and Byers and others.
A CYNOPSIS MESSAGE
Reach Your Target Audience Directly –
Influence brands and agencies’ Upfront Buying Decisions
Powerful Advertising Programs from Cynopsis Media
Impactful Ad Campaigns, Events, Special Projects
Find out why over 60 Networks use Cynopsis Media to drive results.
To start reaching decision-makers directly, contact Chuck Bolkcom, President
[email protected] 646.468.6180
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.14.09
Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: SALES SUPPORT MGR/The Hotel Networks/NYC: Immediate opening for a College Grad w/ 5+yrs Direct Response sales exp. Detail oriented, w/Microsoft Office software knowledge a must. Apply: [email protected] (4/21)
JOB OPENING: MGR INNOVATIONS/Initiative/LA: Dvlp mktg/digital breakthroughs to navigate emerging media, translate trends into opportunities for bus. growth:3+ yrs exp in digital media, creative thinker.Res to: [email protected] (4/21)
JOB OPENING: DIR, BUS AFFAIRS/ABC Daytime/SOAPNet/LA: Structure, negotiate, oversee wide variety of deals/prods; top analytic skills. JD+ min 5yrs exp in TV. Netwk/cable strongly pref’d. Apply www.disneycareers.com , Req ID# 188120 (4/18)
JOB OPENING: AD SALES ASST/Hallmark Channel/NY: Work w/ AE’s & Plan’rs to srvc/maintain agencies & clients daily. Entry level. Good for college grad. Full posting & apply: http://www.hallmarkchannel.com/publish/consumer/home/jobs.html (4/18)
JOB OPENING: SR MGR PRICING & PLAN’G/AT&T Advanced Ad Solutions Nat’l Sales/NY: Dvlpmnt of IPTV advrtsng inv definition & pricing plan.Create process to interact w/ trafficking to fulfill orders & dvlp rate card. Res to: [email protected] (4/18)
JOB OPENING: AE-DIRECT RESPONSE/Hallmark Channel/NY: Min 3 yrs sales. See full posting and apply at www.hallmarkchannel.com (4/16)
JOB OPENING: MGR, SPON PLAN & ON AIR/IFC/NY: Temp role 3-5 yr (2-3 supr) traff/sched/media plan’g w/ cable net.dev promo plan’g & strat, fulfill sponsorship obligations& improve brand awareness. res: www.cablevision.jobs ref #8199BR (4/16)
JOB OPENING: SPECIALIST/ON DEMAND CONTENT/BETHPAGE NY: Mng data & publishing systems that enable daily op of Cablevision’s On Demand srvcs. 5yrs exp field of process/proj/database mngmnt req’d. Resume to: [email protected] (4/15)
JOB OPENING: MGR TALENT BUS. AFFAIRS/Discovery/LA: Neg. talent agreements, voice over deals etc. Liaise w/internal bus. units i.e. networks. Ex. writing/interpersonal skills. Knwlg of union/guild. Apply: www.discovery.com #8860 (4/15)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (4/21)
SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)
SITUATION WANTED: Seeking asst work to a prod or exec in Scripted TV/Film Prod Co/Studio. Prior agency exp, exec assistant, & set PA work for major players/companies in LA & NY.Contact Jennifer @ [email protected] 323-496-1976 (4/17)
SITUATION WANTED: Local spot TV/RADIO buyer (NYC) Reliable experienced individual seeking FT or Freelance position at an advertising agency or buying service: immediate start. Please contact [email protected] (4/17)
SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/17)
SITUATION WANTED: AD SALES MKTG CONSULTANT: 20 yrs exp CBS, A&E, History, Comcast. Copywriter, producer, concept guy, strategist. Agency Skills/Ad Sales Expertise. All jobs considered. Reasonable rates. [email protected] (4/17)
SITUATION WANTED: FREELANCE POST-PRODUCTION PRODUCER/NY. Years of experience with Broadcast Promos and Agency Commercials. Available for Editorial and Graphic Design projects. For resume & references email [email protected] (4/16)
SITUATION WANTED: PROJ/OPS MGR/NYC: Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs. [email protected] (4/16)
SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at [email protected] (8/15)
E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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