Tru Optik, the identity resolution company for OTT and CTV, struck an agreement with NCSolutions, a company aimed at improving advertising effectiveness for the CPG  ecosystem. NCS segments will now be available on the Tru Optik Data Marketplace for OTT/CTV, streaming audio and gaming advertising campaigns. 

“CPG is one of the largest growing advertising verticals across OTT and CTV,” said Michelle Swanston, SVP of Operations of Tru Optik. “Joining forces with NCS, the leader in CPG advertising effectiveness, will empower national and local advertisers with invaluable audience purchasing behaviors to buy targeted, measurable and brand-safe premium video inventory, as well as offer transparency into audience-completed transactions after seeing an ad.”