Cynopsis: DIGITAL
09/17/09
Good morning, it’s Thursday, September 17, 2009, and this is your first early morning digital briefing.
In the next logical step of the TV Everywhere revolution, Comcast CFO Michael Angelakis announced plans to offer subscribers the option to watch their favorite shows on their mobile phones using the MSO-backed 4G Clearwire WiMax service. While TV has been available for sometime via mobile devices through services such as Flo TV, subscribers have been reluctant to pay extra for the service; Comcast plans to offer mobile TV as a free add on as it is planning to do with the On Demand Online service. Speaking at the Goldman Sachs Communicopia conference, Angelakis also spoke of expanding Comcast’s On Demand video service to mobile devices, according to Information Week.
A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS
October 26th 12:45 – 2:30pm
Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Receive exclusive research on the state of Advanced Advertising and ITV at the event! Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.
Who was it that said there’s no such thing as a free lunch? Rupert Murdoch continued to beat the paid content drum this week, stating that the Wall Street Journal will begin to charge users to access the WSJ iPhone and BlackBerry content apps ($2/month for non-subscribers, $1 for subscribers.) He also told Goldman Sachs Communicopia attendees that the News Corp., NBCU, Walt Disney joint venture Hulu was looking into charging subscriptions to view TV content online.
USA Network is expanding its Character Arcade casual gaming portal, adding to its catalog and improving engagement with the help of some new partners. New games from publishers such as NeoEdge and Bigpoint will help USA nearly double its game roster by the end of the year. Bunchball, which helped NBC build out the fictional Dunder Mifflin Infinity social network around The Office, will provide its SocialLink technology to make it easier for fans to chat and share games across social networks.
Perhaps reacting to the proliferation of cheap iPhone games, Nickelodeon Kids and Family Games Group‘s Shockwave portal announced a new pricing structure, slashing most prices to $6.99 for each title. Shockwave will also continue to offer its premium Shockwave Unlimited subscription service for $5. Shockwave recorded its best month in three years in monthly visitors in August, according to ComScore, drawing 6 million visitors.
Following an ongoing trend among programmers, TVGuide.com completed social integrations with Facebook Connect, allowing Facebook users to register with the site using their Facebook accounts with a single click and view an integrated guide widget from their profile pages. The guide, also available as an iGoogle gadget, features online video including full-length TV episodes, news, cast info. and episode recaps and allows you to keep up with what shows your friends are fans of.
Facebook CEO Mark Zuckerberg announced that the social networking company is already in the black (well, cash-flow positive anyway), a year earlier than it originally planned. The platform now counts over 300 million members after adding another 50 million users in July.
Call for Content: Rooftop Media is inviting college students to Share Their Stuff in a new promotion with Microsoft Office Live Workspace. Submit a funny video that shows how you used to share your stuff before you had Office Live Workspace and you could win cash or other prizes, as well as a screening of your work at the Aspen Rooftop Comedy Festival. The contest coincides with the Rooftop Comedy National College Comedy Competition’s Funny Film contest, open to any college student in the U.S.
A CYNOPSIS MESSAGE FROM IAB MIXX 2009
Main stage is SOLD OUT but you can still be part of the action
Get your name on the waiting list NOW
AND
Register for EXPO ONLY–great networking with attendees and exhibitors
See groundbreaking creative work at the MIXX Awards Gala
Take advantage of onsite Professional Development Seminars@MIXX
Fueling the Creative Revolution in Interactive Advertising
mixx-expo.com – MIXX Expo passes are FREE!
Is the cable industry finally getting serious about interactive advertising? New York-based MSO Cablevision announced it is launching its “Optimum Select” interactive advertising solution across its entire digital subscriber base from early October. The enhancement allows advertisers to query viewers with opt-in requests for coupons, samples or more information directly from their remote. Other operators such as Comcast and Time Warner Cable have been experimenting with interactive ad features in select markets this year, but Cablevision is the first large MSO to commit to the format across its entire footprint.
Google has acquired reCaptcha, one of the technology providers that provides authentication software for websites. (ReCaptcha makes users retype distorted text in order to slip up spam bots or automated click-fraud set-ups.)
The French lower house passed a revised version of a controversial anti-piracy law that allows authorities to disconnect the broadband services of repeat offenders, per Reuters. The so-called “Hadopi” law (from the abbreviation of the French title of a proposed governing body that would oversee such actions,) was amended to state that only a judge has the authority to order actual disconnections.
The CEA has asked the FCC to review its CableCard policies to see whether or not current rules are actually spurring competition among set-tops manufacturers, per Multichannel News.
Another day, another gloomy ad spending report: TNS Media Intelligence released measuring ad spending results across the first half of 2009 and found a 14.3% overall drop to $56.9 billion – that’s 5 consecutive quarters of negative growth. Spot TV declines dragged down TV media spending, which fell by 10% Jan.-June; Magazine advertising fell by 20.9%; Newspaper media spending dropped by 24.2%; and Radio ad spending fell by 24.6%. Internet display ads and free-standing inserts were the only sectors that showed positive growth – up 6.5% and 4.6% respectively. The industry was hit by broad cutbacks by traditional heavy spenders including GM, (-26%), P&G (-20%), Walt Disney (-11.7%) and Time Warner (-11.1%).
Percent Change in Measured Ad Spending: Jan-June 2009 vs. Jan-June 2008
Media Sector % Change
Media Sub-Type
(Listed in rank order of 2009 spending)
TELEVISION MEDIA -10.0%
Network TV -5.5%
Cable TV -3.6%
Spot TV 2 -27.1%
Syndication – National -0.7%
Spanish Language TV -12.7%
MAGAZINE MEDIA -20.9%
Consumer Magazines -20.1%
B-to-B Magazines -26.7%
Sunday Magazines -18.6%
Local Magazines -25.7%
Spanish Language Magazines -27.3%
NEWSPAPER MEDIA -24.2%
Newspapers (Local) -24.1%
National Newspapers -24.9%
Spanish Language Newspapers -20.5%
INTERNET (display ads only) 6.5%
RADIO MEDIA -24.6%
Local Radio 6 -25.5%
National Spot Radio -29.2%
Network Radio -8.7%
OUTDOOR -15.7%
FSIs 4.6%
TOTAL -14.3%
Source: TNS Media Intelligence
TNS also tracks Branded Entertainment appearances in prime time and late night network programming and found that an average hour of monitored prime time network programming contained 9 minutes, 51 seconds (9:51) of in-show Brand Appearances during Q1, a 19% increase from a year ago. Branded Entertainment was more common in unscripted programming by a measure of nearly 3 to 1.
Brand Appearances vs. Advertising: Q2 2009 (minutes:seconds per hour)
Brand Appearances Ad Messages
Prime Time Network 9:51 14:05
-Unscripted Programs 16:42 14:49
-Scripted Programs 5:52 13:40
Late Night Network
(Kimmel, Leno, Letterman) 11:31 15:17
Source: TNS Media Intelligence, Figures include network advertisements, station promotions and PSAs. Local commercial time is excluded.
E! will unveil a new widget on Eonline and the Television Academy’s new Emmys.com fan site tomorrow, integrating both Facebook and Twitter into a single interface. The widget offers a live chat environment that displays both Facebook updates and tweets from users, celebrities and nominees leading up to and during the Emmy red carpet and telecast. E! is also unveiling its new “Glam Cam 360” on Eonline and Emmys.com as part of its Emmy Coverage on Sunday. Sort of like those real estate virtual tour tools, the camera captures video of celebrity wardrobes from top to bottom and front to back in a seamless 360 degree motion.
This is one album the iPhone doesn’t have an app for. Research In Motion unveiled the rumored Blackberry U2 app, a new interactive interface exclusive to the platform. The free app delivers a range of content including photos, videos, interviews, news, lyrics and samples of the U2’s music, including individual tracks or the complete “No Line On The Horizon” album, which can be purchased online directly from a BlackBerry smartphone.
Meanwhile Britney Spears and Pink became the latest artists to release interactive singles in the next-generation, re-mixable MXP4 format.
Karma Media Labs has named Lori Dicker as CEO, and JP Clement as COO, effective immediately. Both were formerly with Fanscape, as VP, Interactive Media and VP, Strategy and Analytics, respectively, before co-founding and launching Karma Media Labs in 2008.
Calton Chan was hired to lead ad serving technology firm Rocket Fuel‘s Eastern Sales team in the agency’s New York office as VP of Sales. Most recently, Calton served as VP/Sales at behavioral online ad network interCLICK.
Leading social app maker RockYou reported positive results for its “Dawn Saves Wildlife” Facebook campaign, initiated by MediaVest NY to promote the dish soap and raise awareness for environmental causes. RockYou created a customized campaign using its Pieces of Flair self expression app, allowing users to share a Dawn-branded Flair button of oil-covered animals that are cleansed with Dawn dishwashing liquid. (Simplistic, but cute.) In less than three weeks, more than 1.3 million pieces were shared and more than 500,000 Pieces of Flair were posted to profile pages. Nearly 1 million people in the brand’s target demo were reached through the app, according to RockYou. And Dawn is giving away $1 for each bottle purchased and activated at dawnsaveswildlife.com (up to $500k). So far nearly $80k has been raised. Social programs like this one may seem more real to potential Dawn customers because they’re more viscerally involved in the message.
A CYNOPSIS MESSAGE FROM THE NEW YORK TELEVISION FESTIVAL
Proudly Announces 2009 Primetime Events Mon 9/21: ABC Premiere of “Cougar Town” & “Modern Family”
Tues 9/22: Behind the Scenes at CBS’s “Late Show”
Weds 9/23: NYTVF Digital Day with Sneak Peek of ABC’s “FlashForward”
Thurs 9/24: ION Television’s “Durham County”
Thurs 9/24: FOX Premiere of “Cleveland”
Go to www.NYTVF.com for info on the 2009 NYTVF
Tickets and Passes Available Now!
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
09.17.09
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JOB OPENING: VICE PRESIDENT/GENERAL MANAGER Meredith Corp. seeks VP/GM in Kansas City (KCTV/KSMO). Will develop the stations’ full potential for audience, revenue, and profits. More at www.meredith.com (9/24)
JOB OPENING: AD SALES TRAINING MGR/FOX CABLE NETWORKS/NYC: Seeking 2-4yrs training exp in Sales Operations; Cable exp needed; Highly organized & detailed; Integrated Sales systems a plus. Resumes to www.foxcareers.com FNG17312. (9/24)
JOB OPENING: AD SALES ACCOUNT EXEC/Cynopsis Media/NJ office. Sales Exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success. Send cover ltr/Resume to chuck@cynopsis.com (9/22)
JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: www.scrippsnetworks.com (9/22)
JOB OPENING: RESEARCH ANALYST/Univision NY: Support advertising and affiliate sales. 1-2 years Nielsen ratings experience. Program tracking and analysis; create sales materials. Please e-mail resume to mmeyer@univision.net (9/22)
JOB OPENING: ACCOUNT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email wallmendinger@thehotelnetworks.com (9/19)
JOB OPENING: SR PRODUCER/Soapnet.com/CA. Proj manage digt’l efforts, site dev initiatives incl; mob, community & viral digt’l mktg. Min 8yrs dev, bldg online prop. PM skills and HTML req. Visit www.disneyabcjobs.com ID 203730 (9/19)
JOB OPENING: ACCOUNT EXECUTIVE/Gaia Interactive/NYC: Seeks dynamic, strategic, savvy Media Salesperson. Resp. for generation & selling online ad/sponsorship. 2-4+ yrs online media sales. Resumes to: resumes@gaiaonline.com (9/19)
JOB OPENING: DIR MKTG/PBS KIDS SPROUT/COMCAST/PA: dev & implement mktg plans/strong work ethic & mgmt skills? Req’d 10+ yrs exp. @ TV Ntwrk Mktg, kids prod & leading/managing advertising. Apply: www.COMCAST.com (9/18)
JOB OPENING: MGR OF PROMO MKTG/PBS KIDS SPROUT/COMCAST/PA: strong leading creative concept dev & project mgmt skills? Req’d 5+ yrs exp. @ TV Ntwrk Mktg, kids prod & brand/promo mktg. Apply: www.COMCAST.com (9/18)
JOB OPENING: COORDINATOR, INTEGRATED MARKETING/Nickelodeon/NYC. 2+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Fast paced/Strng multitasking skills, Strng Project/Time Mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/18)
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F ALL INTERNSHIP CREDITS ONLY: USA Network STRATEGIC MKTG INTERN: Develop presentations and creative concepts for advertising partnerships, reports, admin tasks. Excel & PPT desired. Grad/Undergrad, 3 days. Reply: usastrat@gmail.com w/ res/cover (9/19)
FALL INTERNSHIP CREDITS ONLY: RSRCH INTERN: Research art activities, artists, events for Scribble Town community for kids, parents and teachers. Excel, Word & fast learner desired. Undergrad 2-3 days, Reply: Sophie@ScribbleTown.com w/ res/cover (9/18)
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SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. www.miketannenbaum.com (9/24)
SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at stepholivieri@hotmail.com or 310-772-8248 (9/24)
SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. mdpboston@gmail.com (9/22)
SITUATION WANTED: MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales. anneawh@yahoo.com (9/22)
SITUATION WANTED: SR FIELD PROD/DIR: 15 yrs exp: CBS, NBC, Discovery, HGTV, Fox, Style, Fine Living, Speed. Xlnt interview & story skills; great w/people, places & things; nat’l & int’l exp. Euroky@aol.com http://tinyurl.com/lrdk6u (9/22)
SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT; Ad Agency & Hollywood Studio experience; content development, distribution & licensing, account mgt, strategy, pitching, closing. andrewharris@nyc.rr.com (9/22)
SITUATION WANTED: SHOOTER/PRODUCTION EDITOR/Graphics-Final Cut, Premiere, CS3-4 Many skills Looking for FT/PT/Temp. in Connecticut. Contact Greg 619.708.5266 Great work ethic, team player (9/22)
SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only. TrafficManagerNY@yahoo.com (9/22)
SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: www.WormOnTheWeb.com Email: Steve@WormOnTheWeb.com (9/22)
SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery jessicacabrera@bellsouth.net (9/22)
SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. tkane@pack30productions.com / website: www.pack30productions.com (9/22)
SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact maskowner22@yahoo.com (9/22)
SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email: schulmacka@gmail.com (9/22)
SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email: ericadlerresearch@gmail.com (9/22)
SITUATION WANTED: EXP’D GRAPHIC DESIGNER/ARTIST (LA) Reality-TV, Film, Commercial, Documentaries & Corp. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (9/19)
SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: scott@baerdavis.com (9/19)
SITUATION WANTED: WRITER: Children’s writer with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids. Exp. in development, creative consulting, editing. Freelance. Contact kristendawnmcgregor@gmail.com (9/18)
SITUATION WANTED: CHILDREN’S CONTENT SPECIALIST/NYC: 4+ Years experience representing children’s products (books and multimedia properties), specializing in creating promotional materials. KathrynHurl@gmail.com (9/18)
SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: e_simicich@yahoo.com (9/18)
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