Cynopsis: DIGITAL

10/08/09

Good morning, it’s Thursday, October 8, 2009, and this is your first early morning digital briefing.

FCC chairman Julius Genachowski laid out a plan to reclaim additional spectrum for advanced mobile broadband applications and remove obstacles preventing the build out of advanced 4G networks at a keynote address at the CTIA conference yesterday. With smartphone penetration accelerating at breakneck speeds, the challenge will be to make the transition in a timely manner, he said. “It takes years to reallocate spectrum and put it to use. And there are no easy pickings on the spectrum chart. But we have no choice. We must identify spectrum that can best be reinvested in mobile broadband.” He also reiterated support for codifying net neutrality issues and transparency among providers, to insure informed consumers and an “open internet.”

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA

 
Hulu is on Tivo’s wish list of content aggregators it has yet to sign to add as an option for broadband-connected users, according to an interview with Tivo CEO Tom Rogers by Bloomberg.
 
The Xbox Live Arcade got new addition yesterday from the crass minds at South Park Digital Studios. The downloadable “South Park Let’s Go Tower Defense Game” allows up to 4 players to build turrets to fend off waves of hippies, zombies, demons and old people. It goes for 800 Microsoft Points (roughly $10).
 
Lifestyle network Fuel TV also launched a new game on its website around its Built to Shred skating show. As an incentive, Fuel will award the game’s Top 10 scorers each week with prizes including skate decks, T-shirts and other goodies.
 

 
Media agency Media Storm launched “Bolt,” a new division focused on next generation advertising solutions including interactive television, addressable advertising and video-on-demand. Media Storm co-founder Craig Woerz will serve as the agency’s Chief Interactive Officer, creating and deploying campaigns incorporating digital, online, gaming and iTV components. WE tv, Food Network and the MLB Network will be Bolt’s first clients.
 
Call for Content: App developers who are not too busy trying to save NYC may want to enter the CEA‘s new Apps for Innovation contest. Design an app that demonstrates how innovation and entrepreneurship are making an economic impact in the U.S. for a chance to win $10,000 and a free trip to CES next Jan. The contest will also accept submissions from developers who create apps “to help consumers advance policy goals that support innovation.”
 

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

 
The worst seems to be behind the internet ad giants. First Yahoo CEO Carol Bartz promised that there would be no more job cuts at her company. Now, in a New York City press conference yesterday covered by All Things D, Google CEO Eric Schmidt is said that Google is once again hiring and expanding again. The company also is planning to make some acquisitions, but is only looking at smaller firms at this time.
 
In cinema advertising company Screenvision announced a new long-term deal with Malco Theatres, increasing the company’s distributed screen count to 15,366, including over 7,700  digital screens.
 

 
Google, the Authors Guild and the Association of American Publishers have been given about a month to amend their $125 million settlement over the digital copying of copyrighted books. At a status hearing on Wednesday, Judge Denny Chin told the parties they have until Nov. 9 to submit a revised agreement, after it was rejected in its current form by the U.S. Department of Justice and several consumer groups.
 

 
One reason for the success of Apple’s App Store may be competitive pricing. The average price for apps on BlackBerry App World is more than three times higher than apps on Apple’s App Store, according to Distimo‘s Sept. mobile app report. Prices on Google’s Android Market also tend to trend lower. Cheap apps prove to be the most popular, however most of the revenue tends to be generated by apps priced at $50 or above in categories such as navigation and productivity.
  
Highest Ranked Paid Apps – Apple App Store U.S. – September
          App           Publisher          Price
1 I Am T-Pain       Smule             $2.99
2 Camera Genius  CodeGoo         $0.99
3 Frogger            Konami Digital  $1.99
4 Bejeweled 2     PopCap Games  $2.99
5 AppBox Pro     ALLABOUTAPPS $0.99
6 Geared            Bryan Mitchell   $0.99
7 W iEmoji icons SpiceLoop         $0.99
8 ColorSplash     Pocket Pixels     $1.99
9 BATTLE BEARS SkyVu Pictures  $0.99
10 iFitness          Medical Prods.  $1.99
Source: Distimo
 
Highest Ranked Free Apps – Apple App Store U.S. – September
      App                    Publisher         
1 UNO –                     Gameloft
2 Racing Live
   15 Prestige Points    Storm8
3 Facebook                Facebook
4 Bump                     Bump Technologies LLC
5 Pandora Radio         Pandora Media, Inc.
6 Finger Security Lite  Inner Four, Inc.
7 ESPN ScoreCenter    ESPN
8 Mr.AahH!! Lite         PONOS
9 Word Scramble 2     Zynga
10 Boxed In Dennis    Mengelt
Source: Distimo
 

 
AT&T reversed its decision and will now allow Skype, Witel and other internet-based phone applications on the iPhone. The company had been blocking such services for use on its 3G network, citing congestion concerns.
 
Amazon cut the price of the latest Kindle e-reader by $40 to $259 and introduced an international version of the device, complete with an overseas-compatible wireless service. The International Kindle will be hit the market on Oct. 19 for the same price as the U.S. version, and will be available in over 100 countries. The Kindle Store now offers more than 350,000 books, over 50 U.S. and international newspapers and over 35 magazines. International readers will have less titles to choose from at first – more like 200,000 e-books.
 
Dell Computer plans to launch its own smartphone based on Google‘s Android mobile OS and running on the AT&T network next year, according to the WSJ.
 
Faced with competition from rival manufacturers, T-Mobile announced a new selection of Android-powered handsets scheduled to ship in time for the holidays:

• myTouch 3G Fender Ltd. Edition is geared toward music lovers with 3.5mm headset jack, a 16GB microSD card and pre-loaded video and audio clips by famous musicians
• Motorola CLIQ emphasizes social apps with “Motoblur,” integrating email and social networking posts to Facebook, Twitter and MySpace
• T-Mobile Tap is a compact touchscreen phone featuring video capture and playback, GPS with location-based services from TeleNav and stereo Bluetooth

 
Former Vice Chairman of the CTIA – The Wireless Association board, Ralph de la Vega, AT&T Mobility President and CEO, will begin his term as the new Chairman of the group in Jan. Mr. de la Vega succeeds T-Mobile USA President and CEO, Robert Dotson.
 
The Cinema Advertising Council (CAC) named Screenvision EVP Michael Chico as its new President and Chairman. He replaces Dave Kupiec, who will remain on the council as a CAC officer.
 
Lauren A. Meller has been tapped as VP/Communications for NBCU’s iVillage, jointly reporting to Jodi Kahn, EVP of iVillage and Hilary Smith, SVP of Communications for NBC Universal Women & Lifestyle Entertainment Networks, of which iVillage is a part. Lauren joins the company from Yahoo!, where she has worked most recently as Director of Corporate Communications for Advertising & Sales.
 

A CYNOPSIS MESSAGE FROM CTAM SUMMIT

 
MLB.com, Turner Sports and Fox Sports took the field yesterday with Postseason.tv, a new interactive broadband viewing app available from MLB.com, FoxSports.com or MLB.com/TBSHotCorner that allows viewers to watch baseball playoff games from 4 of 10 different stationary angles. (Too bad they didn’t offer this for the one game Tigers/Twins runoff – there may have been an angle that showed Casilla being safe at home in the 10th.) It also offers in-game highlights, real time stats and a chance to trash talk using an integrated Twitter feed. The service, which costs $9.95 for the duration of the postseason, is also available for existing iPhone At Bat 2009 subscribers for no extra charge. MLB Advanced Media has led the industry in perfecting and monetizing live streaming, and they’ve hit it out of the park again with this comprehensive interface. MLB Advanced Media CEO Bob Bowman has always been of the mind that you put out the best product you can and charge what you think its worth, even back when few had a good enough connection to take advantage of the technology. This could be a lesson that other premium online media giants may want to emulate going forward, if it’s not too late already.
 
Correction : A conscientious reader pointed out that Eric Schmidt no longer sits on the Apple board of directors. Under pressure from regulators, it’s true that the Google CEO decided to excuses himself from the board a few week ago, (although Mr. Schmidt continues to defend the right of former Genentech CEO Arthur Levinson to sit on both the Google and the Apple boards.)
 
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
10.08.09

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JOB OPENING: LEAD DVLPR/Rainbow/NY: Dev apps, provide tech asst, design & introd new features to support cbl ntwrk sites. 5+yrs in web app dev w/PHP, JSP, JAVA & Servlets. 3-4 yrs in bldng CMS & Dev. res: www.cablevision.jobs #9609BR (10/15)

JOB OPENING: FINANCE MGR/Rainbow Media/NY: TEMP (short term)- assist w/reporting of contractual prgrmng rights for Netwrk Acquis dept. Exp nec in contract rights budgeting & finance. Hvy Excel. res: www.cablevision.jobs #9682BR (10/15)

JOB OPENING: NAT’L SALES ASST/UNIVISION/NY: Aggressive self starter to asst AEs w/accts. Serve as liaison AEs & stations. Strong Phone, filing, order entry & PC skills. (Eng/Spanish speak) pref’d. Resume: [email protected] EOE (10/15)

JOB OPENING: MEDIA SALES SPECIALIST/Jun Group/NYC: Seeking aggressive self-starters who know digital and love doing bleeding edge work for Fortune 500 brands. 1-3yrs. exp. req’d. Res/cover to: [email protected] (10/15)

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JOB OPENING: SALES MKTG/ACCT EXEC/LA: LA based online production company that creates web advertisements and viral videos. Good relationships with corps & ad agencies a must. Resume: [email protected] (10/10)

JOB OPENING: ACCOUNT EXECUTIVE/New York NY:CBS Radio is seeking skilled sales professionals. Join one of our flagship radio stations.See full postings and apply at: http://www.cbsradio.com/careers/index_html (10/10)

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JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ www.vibes.com/contact/careers (10/9)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (10/9)

JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to [email protected] (10/9)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline.com (10/9)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: BROADCAST/OPS, MKTG/ADVERTISING, INTERNS/V-me (Nat’l Spanish-language ntwrk): Send letters of interest/res: [email protected]. Bi-lingual candidates w/a working knwldg of Spanish pref’d. More info about V-me www.vmeTV.com (10/15)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: (New York) 7 yrs exp: Interned for a President, Exec Asst to SVP, VP, and personal assistant to film director and celebrity. Looking for EXECUTIVE ASSISTANT Position in film/TV (NY). [email protected] (10/15)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/15)

SITUATION WANTED: Freelance (live, tape, studio, remote) TV DIRECTOR w/ single & multi camera series credits seeks directing assignments on the East coast. Samples available. Contact: [email protected] (10/15)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/15)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in TV and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums. [email protected] (10/15)

SITUATION WANTED: TURNAROUND EXECUTIVE/NYC: 20 years exp in turnaround planning, execution and lending. Seeking media situation which is operationally or capitally challenged. [email protected] (10/15)

SITUATION WANTED: Need Closed Captioning & Fast Turnaround?: We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote: [email protected] (10/14)

SITUATION WANTED: TALENT EXEC/NYC: 5+ years experience managing on-air (celebrity/reality) talent: casting, booking, talent relations, development.Seeking FT/PT, freelance, consulting, temp-to-perm. Email: [email protected] (10/14)

SITUATION WANTED: NEED CLOSED CAPTIONING & FAST TURNAROUND? We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote: [email protected] (10/10)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR NY Award winning, very experienced, All network, all cable, all genres. Fast, fun, frugal! [email protected] (10/10)

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA): 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: www.WormOnTheWeb.com Email: [email protected] (10/10)

SITUATION WANTED: ART / CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (10/10)

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SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email: [email protected] (10/9)

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