A CYNOPSIS MESSAGE FROM CABLE U

---

---

Cynopsis: Kids!

11/30/06

Good morning. It’s Thursday, November  30, 2006 and this is your first early morning Kids! briefing.

Give a He-Man fan a hug today, they’ll need it because it seems that Fox 2000 has not renewed the movie rights to the popular 1980s property, according to a Moviehole interview with Fox Executive Producer, Rodney Ferrell.

DC Comics will launch of its new teen-girl-targeted original graphic novel imprint MINX in May 2007 with the publication of The Plain Janes, penned by Cecil Castellucci and illustrated by Jim Rugg.  MINX is slated to publish a total of seven graphic novels in 2007, each title featuring diverse and strong characters set in the real world.  DC Comics will support the MINX launch with a year-long national marketing initiative will be driven and overseen by Alloy Media + Marketing, which specializes in youth focused promotions.  Additional MINX titles to be released next year include Re-Gifters, Clubbing, Good As Lilly, Confessions of A Blabbermouth, Water Baby and Kimmie66.

MARKETING/LICENSING

LEGO has gone mobile as Hands-On Mobile, a mobile games publisher/developer, launches the mobile puzzle game, LEGO Bricks, in North America.  The LEGO Bricks game is available for download on major carriers worldwide via mobile phone or the Hands-On Mobile website (www.handson.com ).  Hands-On Mobile is supporting the LEGO Bricks game with a marketing effort that includes print, online, transit and outdoor ad campaigns, as well as joint marketing programs with the LEGO Group.

STONE SOUP

Snowboarder Shaun White has signed on as a spokesperson for MOTO RED, Motorola’s effort in partnership with the (PRODUCT) RED initiative.  Created by Bono and Bobby Shriver, the (RED) brand was to established to raise awareness and money for the Global Fund by engaging businesses and consumers to help fight against AIDS in Africa.  For each MOTO RED handset sold Motorola and the carrier makes a contribution to the Global Fund.
 
Did you know? Note:  To listen to today’s edition in audio form, click here .  CynKids podcast can be picked up at the www.cynopsis.com website, as well as numerous podcast outlets including iTunes.

Houghton Mifflin Company, the US-based publisher of educational books/materials, has entered into an agreement to be acquired by Ireland’s HM Rivergroup PLC for about $3.4 billion ($1.8 billion in cash, and the assumption of some $1.6 billion in debt).  In addition to purchasing Houghton Mifflin, the newly established HM Rivergroup will also acquire Riverdeep Holdings Ltd, a US publisher of interactive educational and personal publishing products, in a share-for-share swap valuing Riverdeep at upwards of $1.2 billion, including the assumption of debt.  Upon completion of the acquisitions, which is expected to happen before the end of 2006, HM Rivergroup will change its name to Houghton Mifflin Riverdeep Group PLC.

EXECUTIVE MOVES

MINX, DC Comics’ new graphic novel imprint, will be headed-up by Vertigo SVP and Executive Editor, Karen Berger and Vertigo Group Editor, Shelly Bond.  Vertigo is an imprint of DC Comics.

Joe Snell has been named SVP/Interactive Services for Star Farm Productions, where he will create a network of user-focused online communities across all properties. He reports to Trish Lindsay, CEO/Co-Founder.
 

RATINGS

Monthly Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 10/30-11/27/06 vs. 10/31-11/26/06, Cable Networks Only:
Network:            (000)   %diff
NICK° :                  713        -2%
DSNY:                   560     +27%
CARTOON**:         413       -4%
NAN* :                   221      -12%
ADSM** :               165     +15%
TOON DIS.:              58     +14%
NICKTOONS:            34     +10%
DISCOVERY:            32     +33%
MTV:                       30     -19%
ANIMAL PLANET:      28     -15%
ESPN:                      28      -15%
BET:                        27        -7%
NOGGIN/THE N***: 24      +9%
TLC:                        20      +43%
COMEDY:                 16      -11%
MTV2:                     12      +20%
ESPN2:                     8       Flat
TV LAND:                  8       -60%
G4:                           2       -50%
FUSE:                       1        Flat
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***NOGGIN and THE N share channel space, NOGGIN 6a-6p, THE N 6p-6a daily.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Monthly Year-to-Year Comparison: Total Day Rankings among Tweens 9-14 (000) 10/30-11/27/06 vs. 10/31-11/26/06, Cable Networks Only:
Network:             (000)    %diff
NICK° :                   540         -5%
DSNY:                    489      +34%t
CARTOON**:          308        -2%
NAN* :                    248      -25%
ADSM** :                202     +15%
MTV:                      100      -15%
BET:                        53        +2%
ESPN:                      48      +14%
COMEDY:                 47         -8%
DISCOVERY:            45       +15%
TOON DIS.:             38       +27%
NOGGIN/THE N***: 31        +7%
MTV2:                     28       +22%
ANIMAL PLANET:      27       -29%
TLC:                        24      +26%
NICKTOONS:            23      -12%
ESPN2:                    12        +9%
TV LAND:                 11       -50%
G4:                           6       -50%
FUSE:                       3        -50%
°Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
***NOGGIN and THE N share channel space, NOGGIN 6a-6p, THE N 6p-6a daily.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 11/20-11/26/06 :
Total Day     (000)   Primetime     (000)
NICK°:           1186   DSNY*:            1456
DSNY*:            952   CARTOON:         827
CARTOON:        703   NAN**:             536
ADSM**:          259   TOON DIS:        138
NAN**:            258   ESPN:               131
TOON DIS.:      121   DISCOVERY:       86
NOG/THE N:       94   NICKTOONS:      78
DISCOVERY:       63   ANIMAL PLANET: 75
NICKTOONS:      59   BET:                   65
ANIMAL PLANET: 53   TLC:                   60
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 11/20-11/26/06 :
Total Day      (000) Primetime     (000)
NICK°:             721   DSNY*:           1202
DSNY*:            658   CARTOON:        633
CARTOON:        508   NAN**:            392
ADSM**:          197   ESPN:                83
NAN**:            192   TOON DIS:         77
TOON DIS.:        65   DISCOVERY:       63
DISCOVERY:       42   NICKTOONS:      56
NICKTOONS:      38   TLC:                   41
ESPN:                 32   ANIMAL PLANET: 39
ANIMAL PLANET: 31   BET:                   36
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 11/20-11/26/06 :
Total Day (000) Primetime (000)
DSNY*:       573   DSNY*:       1088
NICK°:        514   CARTOON:    459
CARTOON:   387   NAN**:        361
ADSM**:     216   MTV:            137
NAN**:       207   ESPN:            96
MTV:            97   COMEDY:        88
COMEDY:      59   DISCOVERY:   83
BET:             52   BET:              77
DISCOVERY: 53   TLC:               60
ESPN:           45   THE N:           58
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, November 26, 2006, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1352; K6-11 985; TWEENS 9-14 864
NICKELODEON:          K2-11 1068; K6-11 746; TWEENS 9-14 610
CARTOON NETWORK: K2-11   739; K6-11 525; TWEENS 9-14 368
TOON DISNEY:           K2-11   130; K6-11   67; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data

---

Answer to Yesterday’s Trivia Question:  Many years ago, this “range-riding old timer”  use to entertain kids by showing old Western movie segments and spinning yarn.  Who was he? CACTUS JIM   Kudos to:  One winner only!  Nice going Jeff! Jeff Schechter-TOTALLYWRITE/Toronto

Today’s Trivia Question: In what film did the “Pinheads” tryout for the dance? ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
11.30.06

Cynopsis Ad Sales:
   Mark Bohn – 203-583-1224 / mark@cynopsis.com
   Classifieds: Trish Pihonak – 203-926-9878 / trish@cynopsis.com
 
Features available at Cynopsis website: www.cynopsis.com
   Cynopsis Daily Video Podcast and all Cynopsis editions’ audio podcasts – streaming (download optional)
   Extended Classified Ads
   Subscribe a new address or change your email address
   Unsubscribe
   Media Kits for all editions
   Archive
   Cynopsis Contact info

To Unsubscribe from this edition or any Cynopsis editions, please click here

CableU – Know Networks Better.  Pitch Smarter. Click here.

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2006

---

Cyn opsis CLASSIFIEDS – For more classifieds, visit the Cynopsis.com classifieds page here

---

JOB OPENING: RESEARCH DIR/Sports and Ent./NY: Media rsch supporting TV ad sales, supervise staff, dev sales pres, audience estimates, maintain rate cards, Req: BA, knowledge w/ Nielsen and Sports. resume Chrissy.eisert@turner.com (12/7)

JOB OPENING: MGR, AFFILIATE AUTHOS/VERSUS -Stamford, CT:Manage affil dbase & provide support to cable systems.3+ yrs rel exper and proficiency w/dbases req’d. Apply at www.versus.com job req# 39244BR EOE/AA/drug free (12/7)

JOB OPENING: PROG RESEARCH MGR/Bravo/NY: Provide detailed analyses/ratings reports, 3+ yrs exp. in media research, Nielsen audience data, NPower, Galaxy Explorer exp, & MarketBreaks. Apply online www.nbcunicareers.com job #557567 (12/7)

JOB OPENING: ASSOC DIR, AD SALES RESEARCH/Bravo, NY: Min 6 yrs exp in TV research using Nielsen tools produce prog & daypart estimates for strategic planning & inventory mgmt. Apply online www.nbcunicareers.com job #557146 (12/7)

JOB OPENING: ASSISTANT MEDIA BUYER/Wyeth Advertising Inc./Madison, NJ: BA, strong computer skills and ability to multitask in a deadline sensitive environment req’d.  Resume to: koubekk@wyeth.com, or fax to: 973 660-7508.  EOE (12/7)

JOB OPENING: AD SALES ASST/Galavision, NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume: nygalajob@univision.net (12/14)

JOB OPENING: EASTERN REGION ACCT DIR/Screenvision/NY: Sales. work w/ Sales Planner & Sales Coord to build media programs from concept through sale. BA req’d 6-10 yrs selling media advertising. Res to:  RAnthony@screenvision.com (12/7)

JOB OPENING: REGN’L ACCT DIR (2)/Screenvision/LA & Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. RAnthony@screenvision.com (12/7)

JOB OPENING: VP, ENT. PUBLICITY/NBC UNIVERSAL/NY: Liaison between East & West Coast press and publicity units, 10 yrs. exp. www.nbcunicareers.com job # 562039. (12/7)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: scott@louredaproductions.com   (12/7)

JOB OPENING: SVP, DIGITAL STRATEGY/NBC UNIVERSAL/NY: Grow Bravo’s digital business, 10 yrs. editorial exp. www.nbcunicareers.com job # 561091 (12/6)

JOB OPENING: AD SALES COORD/ TV One/NY: Exp in order entry & creating flow charts a + but willing to train the right person. See our website for a detailed job description & other exciting career opportunities at www.tvoneonline.com (12/6)

JOB OPENING: VP/ BIZ DEV: Excellent cble net contacts wanted for NY non-fiction TV pro co. Need strong sales exp (6 + yrs), solid pitching, strng ability to write & negotiate. Ntwrk or agency exp pref’d. Res: bizdevelopnyc@yahoo.com (12/6)

JOB OPENING: NATIONAL TV BUYING SUPERVISOR/LA/Network Cable & Syndication:  Entertainment exp a plus.  Will relocate. Apply JWatson@ExecSearchinc.net      (12/6)

JOB OPENING: DIRECTOR, MARKETING/SONY PICTURES TELEVISION INTERNATIONAL:  Prefer bilingual (Spanish/English). Solid digital and promotion exp. A must. Television/Cable Mrktng exp. Necessary.  Apply:  www.sonypicturesjobs.com EOE  (12/6)

JOB OPENING: SR LOCAL TV BUYER/Pearl River, NY (15 miles from NYC): Min 6 yrs exp. in  Local TV, barter exp is a plus for Active Int’l. Resumes to: Rgoodman@activeinternational.com  or call 845-732-8943. (12/13)

JOB OPENING: CONSUMER PRODUCTS DIRECTOR/Toronto: Responsible for generating sales revenue & contributing to the profitability of Canadian licensing activities. Send resume & cover letter to: dfallows@thecookiejarcompany.com (12/5)

JOB OPENING: MRKTNG EXEC BROADCAST/BAND/Toronto, Ontario:  Lead 2007 mrkting strategy for state of the art broadcast network to build brand, grow audience & drive success through adverts/events/PR. CV: nadon@mediaintelligence.ca        (12/5)

JOB OPENING: ASST IN ACCT DEPT/Abacus Media/Santa Monica: General office duties/support for acct. dept. Excel exp, good phone skills, basic AP entry & organizat’l skills.Good pay & benefits. E-mail resume to patw@c-music.com (12/5)

JOB OPENING: TRAFFIC COORD/Comcast Spotlight/Northern NJ: Mng placement of commercial spots in on-air schedules; liaison w/sales team to max inventory; strong time-mngmnt skills; team player. BA/BS req’d. Apply at www.comcast.com (12/2)

JOB OPENING: EXEC- ASST/Gaithersburg MD: U will need to do everything 4 busy CEO. Must have Exc. Written/Oral/Dictation skills. Ability 2 travel & WKL8. Resumes to: careers@stelorproductions.com   (12/2)

JOB OPENING: ACCOUNT EXECUTIVE/The Outdoor Channel/NYC: Immediate opening for aggressive/self-starter w/ 3+ yrs. Nat’l sales experience.  Pls send resume to: gdolce@outdoorchannel.com           (12/2)

JOB OPENING:  NEW MEDIA SALES PLANNER/AETN,NY: Create Plans, steward accts, coord make goods & post analysis prep. 2yrs exp plnn’g or buyer. Exc comm. & client service. New media/internet exp a+. Res&Sal Req’d: recruiter3@aetn.com (12/2)

JOB OPENING:  COORDINATOR. BUS. AFFAIRS/NBC Universal/NY: Admin support to EVP & VP; BA req.; assist with first-run synd., legal research, content screening, and program scheduling. Submit to www.nbcunicareers.com #558894 (12/2)

JOB OPENING:     SR PROD ACCT/Dallas: BA ,3+ yrs exp,  prof. in Prod Acct’g  for TV episodic, home videos & overhead; Vista, & Excel, cost rpts, budgets, forecasting, cash flow a must. Supv. Payroll & A/P. cstevens@hitentertainment.com (12/1)

JOB OPENING:     ANALYST/PRGRMNG RESEARCH/ MTV/MTV2/NY: Collect/analyze data, Excellent analytical/ written skills; Galaxy Explorer and NPower, Excel/Ppt. 1+ years exp. in TV research; Related BS or BA required. EOE, www.mtvncareers.com (12/1)

JOB OPENING: MGR, CHNL PROD/BBCA NY: All rspblts of a post prod sprvsr. Req: 3-5 yrs exp in tel prod, knwlg of FnlCut Pro, Media Clnr Pro, Xtech, Sched All & Micrsft Off. Re: Res & cvr ltr to human.resource@bbc.co.uk (12/1)

Job Opening:  RESEARCH MGR/Comcast Spotlight/Twin Cities:  Min 3-5 years in advertising; agency buying or media sales research, management exp, research analysis. Bachelors preferred.  Apply online at www.comcast.com (12/1)

JOB OPENING: AD SALES REP/NY:  New CT company with non-traditional, OOH media property. Work out of home. Must have 3 yrs. media or ad sales experience. Send resume/salary requirements to info@billboardbands.net (12/01)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

WINTER INTERNSHIP/CREDITS ONLY: COMMUNICATIONS INTERN – Gain experience in entertainment public relations firm. Please send resume and contact me at RandiL@ferencomm.com (12/6)

WINTER INTERNSHIP/CREDITS ONLY: ABC/RESEARCH INTERNSHIP: Asst in the tracking of prime time and all network prgrmng for ABC as well as competition, attend wkly staff meetings Analytical skills, MS office. Excel a +.  www.disneycareers.com (12/6)

WINTER INTERNSHIP/CREDITS ONLY: PR INTERNS/LA: Join our team for marketing, advertising and special events for entertainment, arts and food clients. Strong writers wanted. Please send resume, cover letter and writing sample to: info@amylevypr.com (12/5)

WINTER INTERNSHIP/CREDITS ONLY: PUBLICITY & MKTG INTERNSHIP/The Catalyst Group/NYC: Mkgt. & Publicity Agcy. spec. in alt. rock & hip hop music & ent: TCG also prod.& creates content development for TV/broadband. Please respond to leyla1926@yahoo.com (12/5)

WINTER INTERNSHIP/CREDITS ONLY: INTERNS . Production company for travel/food/lifestyle. Duties episode logging, inventory, research. Salary: College credit. Send resume to: CPhelps@FollowProductions.com  (12/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: Professional Casting / Admissions Director with prestigious ACTING SCHOOLS seeks new opportunity.I work with integrity, polish & a very positive attitude (“The Secret”). espindel@yahoo.com (12/7)

SITUATION WANTED: BA student graduating in May 07 seeking position in Chicago or CA;  excellent music and media experience; multi-task oriented; driven and  energetic; contact Jeremiah Cosner at:  jcosner@indiana.edu (12/7)

SITUATION WANTED: TV prof w/MBA & 15+yrs exp seeks NYC based mgmt position in COMM OPS, TECH OPS, NET OPS, SAT OPS or related areas. Exc tech & mngrl’ skills. Extnsv exp w/major cable ntwrks. Avail 1/1/07 due to layoff. dstarkTV@aol.com (12/5)

SITUATION WANTED: NYC: Recent college grad with hands-on production experience in film and radio seeking an entry level or PA position in the prod ind.I am a hard worker looking to get started in production. patrick.mikula@yahoo.com (12/5)

SITUATION WANTED: Changing course in a rapidly changing industry – Hit situation comedy nuts and bolts TV producer is seeking an opportunity in new media production. Please contact Gregg at gmoscot@gmail.com (12/2)

SITUATION WANTED: Energetic, Innovative & Reliable Recent College Grad/NY: Looking for start in any befitting aspect of ent industry.  Exp’d  in Radio Brdcstng, Event Plan’g, HR, Admin/clerical skills. Contact: joncier_rienecker@yahoo.com (12/1)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.