Cynopsis: Kids!

05/14/09

Good morning. It’s Thursday, May 14, 2009, and this is your first early morning Kids briefing.

Warner Bros. and Silver Pictures have tapped Evan Daugherty to pen another draft of their feature film adaptation of Mattel’s He-Man and the Masters of the Universe, which is titled Grayskull, per THR.  John Stevenson (Kung Fu Panda) will direct the movie.  This is Daugherty’s first feature film, in fact his writing credits prior to this includes only an unproduced screenplay titled Shrapnel.  Justin Marks wrote the first version of the Grayskull movie script.

MORE KIDS STUFF

PBS Kids is set to launch The Jim Henson Company‘s new CGI-animated series Dinosaur Train (40×30) on Labor Day (check local listings).  Launching simultaneously is the Dinosaur Train show’s interactive website at pbskids.org/ dinosaurtrain.  Series characters will guide kids as they discover natural history and the science of paleontology through games and activities.

Nickelodeon stars Jennette McCurdy (Sam on iCarly) and Ashley Argota (Lulu on True Jackson, VP) will serve as hosts for Double Trouble, an hour-long event featuring back-to-back premiere episodes of their respective shows on Saturday, May 16, 8-9p.  McCurdy and Argota will host wrap-arounds as they make their stops around Hollywood on an orange double-decker bus.

Radio Disney will host the world premiere of Mitchel Musso‘s (he plays Oliver Oken on Hannah Montana) new single, Hey, tomorrow Friday, May 15 at 6p.  The song is the second single off of his self-titled Walt Disney Records debt album that releases in stores June 2, 2009.  Additionally, Musso will discuss his tour plans in an interview with the network’s Ernie D.

Decode Enterprises completes further deals in Asia for the animated series Kid vs Kat (52×11, 26×22).  Produced by Studio B Productions in association with YTV (Canada) and Jetix Europe, Kid vs Kat has been newly picked up by Disney Channel India and Japan and Cartoon Network in Korea.

MARKETING/LICENSING

Activision Publishing and Nickelodeon enter into a global partnership to develop a new videogame based on the network’s TV series iCarly.  Set to release in fall 2009 for Wii and Nintendo DS the iCarly videogame invites kids to help Carly and her friends create new webisodes in the iCreate mode of the show, which corresponds to the original storyline featured in the game, allowing them to add their own ideas by swapping out props, characters, color schemes, audio, intros, outros etc.  The game will also includes mini-games, presented as show skits.  Up to four players can compete in the Wii version of the game, where they can also earn ‘Web-Cred’ to purchase new items, props and so on.

Electronic Arts is working on a new party-themed game based on Hasbro‘s Littlest Pet Shop brand.  The new game, Littlest Pet Shop Friends, is targeted to girls and set for release on Wii and Nintendo DS this fall 2009.  Focusing on party preparations (e.g. invites, cake and the like) and celebrations for girls and their pets, the game includes a host of new elements including new pets, customizable accessories, mini games, and an adventure storyline.  The Littlest Pet Shop Friends games are in development at the EA Salt Lake Studio, and are expected to be rated “E” for Everyone by the ESRB.

4Kids Entertainment inks a deal to handle the licensing and merchandising rights in the Nordic territories for the upcoming mixed live-action and CG animated family-targeted movies Arthur and the Revenge of the Maltazard (2009) and Arthur and the War of the Two Worlds (2010). The two movies are the second and third movies in Luc Besson‘s trilogy, which began with the first movie Arthur and the Minimoys, known in English speaking countries as Arthur and the Invisibles.  Arthur and the Revenge of the Maltazard will be released in the region on December 4, 2009, where it will be distributed by Scanbox Entertainment.

Cartoon Network Enterprises will release the entire Total Drama Island animated ‘reality’ series (27 episodes) on DVD this August 18, 2009.  Created by Fresh TV and distributed by Cake Entertainment debuted on Cartoon Network in June 2009.

McDonald’s and Fox ink a new worldwide partnership that includes the studio’s movies now through 2010 and will feature new technology, animation, new Happy Meal collections and in-restaurant promotions.  The deal launches with Fox’s two newest family-aimed movies Night at the Museum: Battle of the Smithsonian (May 22, 2009) and Ice Age: Dawn of the Dinosaurs (July 1, 2009).

• The US promotion for the movie sequel Night at the Museum: Battle of the Smithsonian begins this month with a themed Happy Meal, which includes toys based on eight characters from the movie, each of which includes a special code that can be used online to unlock content at MacWorld.  The Night at the Museum promotion will also launch around the world with special additions in some markets, including in the UK and Australia where an extra toy design will be offered.
• The Ice Age: Dawn of the Dinosaurs movie promotion, the third movie in the series, launches at McDonald’s restaurants in June and July.

EXECUTIVE MOVES

Copyright Promotions Licensing Group (CPLG), which was recently acquired by Cookie Jar Entertainment, sets up its first office in Asia with the opening of CPLG Japan.  CPLG has named Hideki Kunugiyama as MD, CPLG Japan.  Kunugiyama will oversee all of CPLG Japan’s licensing and merchandise programs for a range of kid/family-aimed properties including Strawberry Shortcake, Caillou, The Doodlebops, Richard Scarry, Inspector Gadget, Johnny Test, Magi-Nation and Metajets.  He will also expand CPLG’s portfolio of entertainment and sports properties by signing new third-party brands.  Kunugiyama will work with Julie Ninomiya, Cookie Jar Entertainment’s VP/Asian Distribution & Co-productions, to sign new co-production partners, increase distribution sales and expand business development efforts in Asia.  Most recently, Kunugiyama served as CEO of Tokyo-based K2N, Inc.  He previously oversaw the product development and marketing departments for WiZ, Co.

Brunico Communications has promoted Jocelyn Christie to Publisher, KidScreen.  An 11-year veteran of KidScreen, Christie most recently served as Editor and Director of Events, which includes responsibility for the annual KidScreen Summit.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 896; K6-11 404; TWEENS 9-14 310
DISNEY CHANNEL:     K2-11 692; K6-11 397; TWEENS 9-14 356
CARTOON NETWORK: K2-11 405; K6-11 243; TWEENS 9-14 161
DISNEY XD:               K2-11 147; K6-11   78; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

 
Answer to Yesterday’s Trivia Question:   This young lady’s catch phrase on her show was “How rude!”.  Who is she?  STEPHANIE TANNER on FULL HOUSE  Kudos to: Ed Dall’Aste-UPROAR! Youth Marketing/NY; Tori Fernandes-MTV/NY; Jenn Santee-PBS KIDS Sprout/Philadelphia; John Carlo-Channel One Network/New York; Barb Throm-Enrollment Sciences, Inc./St. Louis; Tom Boyd-WGN/Chicago; Sandra Mueller-KTLA/Los Angeles; Tyffany Hayes-KABC/LA; Margot Lockridge-Cartoon Network/Los Angeles; Caitlin McCallum-Disney ABC Network Group/Burbank

Today’s Trivia Question:  In film, his voice was supplied by Sterling Holloway; on TV by Jim Cummings.  Who is this character? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
05.14.09

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