Thursday, March 31st, 2005


Comcast Spotlight enables advertisers to geographically segment their markets through Adtag. Adtag lets you run the same commercial in the same market but with different tags. So you don’t just drive traffic, you direct it to specific locations within a DMA. And with Adtag, advertisers can be more targeted than they could ever be on broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.



Good morning.  It’s Thursday, March 31, 2005, and this is your first early morning briefing.

A letter addressed to ABC News’ President David Westin signed by 21 members of Congress and the United Food and Commercial Workers union, urged Westin to drop Wal-Mart as a corporate sponsor of Good Morning America’s current series, Only in America. The letter argued Wal-Mart’s practices and policies (i.e., providing poor benefits to employees, selling manufactured goods from made in China by low paid laborers, and forcing small shops to close for lack of business) was hardly compatible to an Only in America segment, and that “Wal-Mart’s association with the segment might give viewers the impression the company supports American products and workers.”  Westin’s answer was simple and straight forward:  No. He addressed his own letter back to the group which said in part it would be ‘inappropriate that ABC News should be used to act as your intermediary” and suggested they’d be better served by taking their concerns directly to Wal-Mart. 

HBO has renewed Deadwood for a third season, order 12 new eps.  The current season just kicked off on March 6 adn the premiere ep drew 2.8 million viewers.

Tucker Carlson: Unfiltered on PBS didn’t have such luck.  After just one season, the show will end in June. The cancellation has nothing to do with the show’s popularity; rather with Carlson’s move to NYC where he’ll be doing a nightly series on MSNBC.  Unfiltered is produced at WETA in Washington DC.

Gail Berman‘s job at Paramount?  President of Paramount Pictures. Now you can update our Rolodex.  Gail’s responsibilities will take the development skills at Fox and put them in pictures — oversee the development of each year’s films, making acquisitions, budgeting casting and finally producing. She’ll officially be on the lot at Paramount in May.

Mark your calendars – News Corp.’s newest network, Fox Reality Channel, is scheduled to debut on June 1, give or take a week or so.

PAX is moving two of its regular series beginning the week of April 18.  Lie Detector will now be on Tuesdays at 8p; and Young Blades goes to Thursdays at 8p.

Tonight’s Premiere:
Spike TV:  Invasion Iowa at 9p


Think “Up Close and Person” meets PM Magazine, and then you have what NBC network and its affiliates will provide viewers in the half hour prior to primetime Olympic coverage during the 2006 Winter Games from Turino, Italy.  The Olympic Zone will focus on local athletes and sports of interest, and feature local talent.  The show will be produced by the local station, with drop in packages provided by NBC.

Danny Salles and his Semi-Cool Prods have signed a development deal with Fox’s alternative programming group to create new unscripted series and hybrid mix of reality/scripted for Fox TV Studios.  If you’re not familiar with Salles name, you certainly are with some of this shows — My Big Fat Obnoxious Fiance, The Joe Schmo Show



  • Untitled Holly Hester project (NBC Universal TV/Touchstone TV/Conaco Prods) has signed Eugene Byrd to join Brenda Blethyn as her boss. Blethyn plays a woman who decides to give up her ‘perfect’ life, get a divorce and find a job.
  • Untitled Chris Kattan comedy project (20th/3 Arts) adds Leigh-Allyn Baker as Kattan’s assistant in this comedy about a consumer reporter (Kattan) and a fledging cable news network. Also on board are James Patrick Stewart, Tinsley Grimes, Chris Williams and Kate Hodge. 
  • Untitled Freddie Prinze Jr. project (Warner Bros. TV/Mohawk), a comedy about a young man who was raised in a house full of women, now living on his own and and successful, and the women come move in with him, has added Jacqueline Obradors to the cast.


  • Untitled Susie Essman project (20th/Paramount Network TV/Watson Pond) has cast Gregory Harrison as the male lead.  They play a young married couple, she the new step mom to his child, living and getting accustomed to live in suburbia.
  • Untitled Yuspa-Goldsmith comedy project (Sony Pictures TV/Paramount Network TV), aka Stroller Wars, has added JoBeth Williams to the company, as Tiffani Theissen’s mother, in a project about a young couple who are dealing with being new parents.
  • American Crime (Warner Bros. TV/Jerry Bruckheimer) adds Christian Kane and David Starzyk. The project is about a young prosecutor (Jennifer Finnigan) who is balancing her life as a single mom and law. Also cast is John Carroll Lynch.
  • Commuters (Paramount Network TV) has a new commuter – Jason Wiles, who joins Jeri Ryan, David Arquette, Johnathan Schaech and Christine Taylor.


  • Queen B (20th/Imagine TV) has added two more to the cast – Jennifer Carpenter and Lauren Hodges. The cast is led by Alicia Silverstone as a self-centered woman whose manipulative powers don’t work as well now as they did in high school.  Carpenter is a high school best friend; Hodges her acerbic assistant.


  • Early Bird (NBC Universal TV/3 Arts Ent) has added Robert Culp as one of the retirees in the retirement community where the lead character, a young writers (Timm Sharp), decides to hang out after being fired from his job.


  • The Evolution of Man (Warner Bros. TV/Jerry Bruckheimer Films) has added Marla Sokoloff. The cast already includes George Wendt, Eric Lively, Max Greenfield and Josh Braaten in a comedy about three life long friends who hire a life coach.
  • The Prince (Warner Bros. TV/Berlanti-Liddell/Ft. Hill Prods) has added newcomer Dan Hunter. The drama is about a wealthy NY family and the relationship between father (Tim Matheson) and son (Chris Egan) after the death of the eldest son. Also cast are Mariel Hemingway, Amber Heard and Noel Fisher.


G4 will launch a new block called The Whip Set on April 10 at 10p, designed to give viewers a legit, inside line on the fastest cars, the hottest drivers and the culture behind motor sports today.  The block includes two new series – Formula D and Street Fury.  Formula D is described as providing a trackside seat to this tire screeching sport.  Street Fury (TokyoPop produced) celebrates the import car racing lifestyle with shows, rides, women and clubs.  Street Fury is hosted by Carlton “Big C” Lewis.

CMT will launch a new reality series called Popularity Contest on April 11 at 1030p, immediately following the CMT 2005 Music Awards. That Friday it moves into its regular time period at 8p.  Here’s how it works – you get yourself 10 big city folk, put them in a small, small, we’re talking small, town.  Their job is to try to endear themselves to the townfolk, about whose lives they know nothing, and at the end of the process, and by virtue of regular eliminations, the one who gets voted most popular by the town population, wins a hundred grand.  Twists?  Sure, it’s got twists.  The show is hosted by Jonathan Torrens.


Joe Kissack has been named Partner/EVP of Sales and Distribution for Marsh Cove Productions, a multimedia company based in Atlanta. Last week, Marsh Cove acquired August House Publishers, Inc.,  publisher of children’s books and folktale anthologies. Both companies will operate under the August House name going forward.

Jodi Falkenthal has been upped to VP/Advertising Sales, Southeast Region for Hallmark Channel and Hallmark Movie Channel.  The announcement was made by Ed Georger, SVP/Eastern Region, Hallmark Channel and Hallmark Movie Channel, to whom she reports.  Jodi will be based in Atlanta and will present strategic advertising solutions and be responsible for the sale of national advertising time, as well as negotiating upfront and scatter deals with advertising agencies. 

Jim Bennett has been promoted to VP/Technical Operations, for Hallmark Channel and Hallmark Movie Channel, reporting to Brian Stewart, SVP/Finance and Chief Financial Officer. Jim will be based in the LA office and oversees the technical operations department where he is responsible for all of the channels’ technical facilities, playback, log production, signal integration, MSO-head-end system data and authorization management.  Additionally, he plays a key role in deploying and maintaining the channels’ high definition and Video-On-Demand products.

Sue Johnson has been named VP/Talent Development and East Coast Programming for ABC Daytime.  Sue is the network programming executive and creative liaison for the ABC Daytime dramas, All My Children and One Life to Live. In addition she is responsible for the writer and production development programs for all three ABC Daytime dramas.


Tuesday – A18-49 Analysis:  As you might expect, Fox won the night on Tuesday thanks to its winning combo of American Idol and House delivering an overall 9.1/23 A18-49, according to final ratings data from Nielsen Media Research.  CBS put on a good show with an overall 4.8/12 A18-49, followed by NBC 3.2/8, ABC 2.9/7, WB 1.1/3; UPN .9/2.  At 8p American Idol pulled a 11.0/29; CBS was #2 with NCIS’ 3.4/9. At 9p House on Fox scored a 7.2/17, even share with last week. CBS’ two hour Amazing Race provided the net with a 5.5/14.  As for the newbie, The Office at 930p on NBC, its lead-in was a new ep of Scrubs (not the strongest in the artillery shed) with a 3.0/7, and The Office slipped with a 2.7/6.  Law & Order SVU at 10p delivered a 5.5/14, handily beating ABC’s Blind Justice which softened considerably from last week (2.6/7 vs. last week’s 3.6/10).

FINAL HOUSEHOLD RATINGS:  Tuesday, March 29, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

FOX     13.4/20  American Idol 15.5/24, House 11.3/17

CBS     8.3/13   NCIS 9.1/14, Amazing Race (2-hr ep) 7.9/12

NBC     5.7/9    Will & Grace [r] 2.9/5, Scrubs [r] 2.7/4, Scrubs 4.4/7, The Office 4.1/6, Law & Order: SVU 10.2/16

ABC     5.2/8    My Wife & Kids 4.5/7, George Lopez 4.3/7, According to Jim 6.1/9, Rodney 5.4/8, Blind Justice 5.4/9

WB      1.83     Gilmore Girls [r] 2.1/3, The Starlet 1.5/2

UPN     1.7/3    All of Us 1.8/3, Eve 1.9/3, Veronica Mars 1.6/2

A18-49                Fox 9.1/23, CBS 4.8/12, NBC 3.2/8, ABC 2.9/7, WB 1.1/3; UPN .9/2

The History Channel presents This Day in History:
1959 – The Dalai Lama, the spiritual leader of Tibet, completes a fifteen-day journey over the Himalayan mountains into India, fleeing violence and repression in Chinese-controlled Tibetan capital Lhasa. In 1989 he was awarded the Nobel Peace Prize for his long non-violent struggle for a free Tibet.

Answer to Yesterday’s Trivia Question: The slogan of this on-TV network is “The Network that Means Business”.  Which network is this?  NETWORKS 23 on Max Headroom where they used subliminal messages causing inactive viewers to explode.  No couch potatoes there!  Kudos to:  Gloria Price-CBS News/NY; Jim Halling-NewsChannel 8/Washington DC; Meredith Kawer-Media First Int’l/NY; Crystal Healey-Zenith Media Services/NY.


Hot sauce!
French toast!
And…creamy peanut butter!!!

We not only know what our viewers like to watch,
we know what they like to eat (not all at one meal, of course).

Follow this recipe for advertising success–just add Court TV: The Investigation Channel to your mix. 
Visit for details on the Simmons 2004 NCS Adult Full Year Study.

Today’s Trivia Question:
  The local newspaper, known in part as the Courier Press, had a motto which read You Do It, We’ll Print It.  What show were you watching if you read this paper?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

To subscribe, unsubscribe, or change a subscription for any Cynopsis edition:

Archived Editions:
Cynopsis Ad Sales 203-526-8978
Press Release Fax: 203-381-9318
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2005


JOB OPENING:  PRODUCER-Hand Held Kids Games/Disney Buena Vista, Glendale. 5-10 yrs exp in PC Console games; exp w/educ PC or console products; exc mgmt skills, int in kids’ products. Resume:

JOB OPENING: NET TV MEDIA PLANNER/BUYER, NYC. 3-5 yrs exp,Network TV a must, Radio, Print, etc. a+ Dev plans, neg buys.Detailer, team player. Strata knowledge a+. E-mail

JOB OPENING: DIRECTOR, ACQUISITIONS & SCHEDULING/OLN-Stamford, CT.Strategically plan and execute program schedule for the network.5+ yrs related exp req’d. More info: Resume/salary:

JOB OPENING: MANAGER, PROGRAM PLANNING, E! Networks (Los Angeles). Manage day-to-day ops of the dept. Manage, create, maintain weekly program schedules. Apply Job category-Original Programming E! (4/6)

JOB OPENING: Lifetime TV, NY  MGR. NATL. AD SALES MKTG. to dev. strategic ad platforms. Act as brand mgr for LTV in sponsorship milieu. Work w/ Ad Sales/Ptnrshps on strat. & proposal. Resume to

JOB OPENING: SR. AD SALES RESEARCH ANALYST/Discovery Nets-NY: Min 4 yrs research exp at cbl/bcst net. Exp w/Nielsen & MRI. Strong comm & computer skills req. Resume/cover letter w/sal reqs to

JOB OPENING: WRITER/PRODUCER OFF AIR-PROMOS Comedy Central/NYC. 2.5+ yrs exp. as Writer/Producer in television.  Exp. with Off-Air promos preferred. Working knwldge of post & graphics. EOE/M/F/D/AAP. Apply . (4/5)

JOB OPENING: SENIOR DESIGNER, OFF-AIR CREATIVE Comedy Central/NYC. 5+yrs print design exp.  Strng design/typography exp.  Strng Photoshop/Illust & knwldg of InDesign. EOE/M/F/D/AAP. Apply . (4/5)

JOB OPENING: SENIOR DIRECTOR, DEVELOPMENT VH1 Save the Music/NYC. 7+yrs in fundraising w/proven trackrecord & methods.  Strng mgmt/comm skills. Education/Music/Non-Profit bkgrnd A+  EOE/M/F/D/AAP. Apply . (4/5)

JOB OPENING: DIRECTOR CORP COMM/Rainbow Media/NYC. Provide trade/business press support to staff at AMC, WE, IFC, Mag Rack & Sportskool. Focus on the PR needs of Ad & Affiliate Sales depts. Apply:

JOB OPENING:  Publicly traded NYSE Company seeks MANAGER . Traffic/Monitor online interactive campaigns. Minimum 2 years interactive traffic exp. Motivated go-getter looking to get into sales. Resume:

JOB OPENING:  PRODUCER, ENTERTAINMENT- Turner Broadcasting System, Atlanta. writing/producing variety of entertainment genres: magazine shows, specials, clip shows, lifestyle, reality. Info/apply@ #39612BR   (4/2)

JOB OPENING: DIR PUBLICITY, NY. Media strategist for Bravo. Channel Branding.  7+ yrs publicity exp, strong writing/pitch skills, ability to launch shows, interface w all levels. Apply Job #407789. EOE  (4/1)

JOB OPENING: DIRECTOR, ON-AIR STRATEGY & PLANNING–HGTV, Knoxville. 5+ yrs station/cable net exp; creative services, mktg & media planning exp pref. GRiP It exp a +. Strong comm skills. Apply:
Ref# 4269-U  (4/1)

JOB OPENING: PROMO SCHEDULER, Discovery Networks, Silver Spring, MD. Sched promo/interstitial material for DCI Nets distrib for Discovery Times and HD Theatre & craft on-air promo strategy. Apply: . Job req#2081  (4/1)

JOB OPENING: BOOKING ASSOC/NY. Legal news talk show looking for researcher to work phones, conduct pre-intvs, help w/guest travel for a high-profile, high-stakes daily program. Long hrs. Freelance. Apply:

JOB OPENING: ENTRY-LEVEL P.A./NY – Daily legal news talk show looking for a hustler! Smart, organized, good natured, “gets it”. This is not a staff position. Apply to

JOB OPENING: RESEARCH ANALYST, Tribune Ent./NY: Support distrib/pgming/ad sales. Prstns, comp.  analyses. Strong MS Office, writing skills. Familiar w/Nielsen sftwr a +. mail:
Job Code: tec/cytcy/5772BR   (4/1)

JOB OPENING: Tribune Broadcasting Company seeks DIRECTOR OF SALES for Hartford, CT duopoly WTIC/WTXX – TV. Resume & cover letter to: WTIC/WTXX-TV, HR, One Corporate Center, Hartford, CT 06103; e-mail

M/F/V/D EOE  (4/1)

JOB OPENING: Lifetime TV, NY seeks GRAPHICS PRODUCTION MGR. to plan On-Air Promo proj. from pre-planning to complet. for 3 netwks. Negotiate budgets, develop timelines & manage deliverables. Res to:


SITUATION WANTED:  NYC FIELD/LINE PRODUCER/UPM. 10+ yrs exp. FOOD NETWORK, CTW, NICK, Corporate (reality, long form & commercials). Produced recent HBO pilot.  Freelance OK. Contact:

SITUATION WANTED:  NYC: PROD. MGMT/PROD. ACCTG. – Professional with 10 +years cable production management, experienced on Movie Magic/Vista/Quickbooks/Excel – looking for freelance or full-time. Contact:

SITUATION WANTED:  MARKETING/PRODUCTION/COORDINATION / BILINGUAL SPANISH 5+ yrs experience; Background in Biz Dev; Publications; Sales & DB’s Contact:

SITUATION WANTED:  BROADCAST SPECIALIST wants to work remotely. 25+ yrs exp as senior buyer and broadcast supervisor at west coast agencies & buying services. Office fully functioning and ready to go. Contact

SITUATION WANTED:  L.A. – Hardworking, talented individual looking to further career in Account Management as ASST/JR ACCT EXEC. Looking to join a team-oriented organization that encourages growth. 4 yrs agency exp –

SITUATION WANTED:   FILM FESTIVALS + TV/FILM PRODUCTION PROFESSIONAL: management, operations, direction, programming (Sundance/Cannes/Denver/Savannah). Opportunity in NYC
or call 917.647.2691 (4/2)

for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC              Jake in Progress, Jake in Progress, Extreme Makeover, Primetime Live
CBS              Survivor, CSI, Without a Trace
FOX              Tru Calling, Tru Calling
NBC              Joey, Will & Grace, The Apprentice, ER
PAX              Purina Incredible Dog Challenge, Incredible Dog Challenge, Diagnosis Murder
UPN              WWE Smackdown
WB               Blue Collar TV, Blue Collar TV [r], The Starlet [r]
TELE             La Mujer en el Espejo, Gitanas, La Ley del Silencio
UNIV             Apuesta por un Amor, La Madrastra, Aqui y Ahora

Related Stories

Cynopsis Digital Out of Home 07/10/24: Sphere introduces new features; Vistar Media launches political inventory targeting solution

Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on, and “XO Audio,” audio synced to content on […]

07/10/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/10/24: “Big Brother” goes all in on AI

Wednesday July 10, 2024 Today’s Premieres ABC: Who Wants to be a Millionaire at 8p; Claim to Fame at 9p Bravo: Million Dollar Listing Los Angeles at 9p History: Pawn Stars at 9p A+E: My Strange Arrest at 10p Vice: Icons Unearthed: Spider-Man at 10p ESPN+: In the Arena: Serena Williams Apple TV+: Sunny Netflix: […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...