A CYNOPSIS MESSAGE FROM DISNEY MEDIA ADVERTISING SALES AND MARKETING GROUP

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Cyn opsis: Kids!

2/15/07

Good morning. It’s Thursday, February 15, 2007 and this is your first early morning Kids! briefing.

AD SALES UPFRONT NEWS – CARTOON NETWORK

After several tumultuous weeks following the misbegotten guerrilla marketing campaign for Cartoon Network’s animated series Aqua Teen Hunger Force, which is part of its late night Adult Swim programming block, yesterday’s snow/icy rain and cold in New York City mixed with the network’s annual kids upfront presentation was likely a respite for team.  Leading the network’s ad sales upfront presentation for the 2007 TV season was Mark Lazarus, President, Turner Entertainment Group, a role that fell to him last week after the fallout of the Adult Swim marketing troubles claimed the job of Jim Samples Cartoon Network’s EVP and GM.  All of that aside, the business of the kid side of the network will see the launch of five new original series, a new after school programming block, a new mobile tech project featuring animated characters, the launch of the previously announced Massively Multi-Player Game among other plans as well as a newly ordered second season of the series Class of 3000.

New Series:

• Santo (working title) is an action-adventure series set in Mexico City, which features comic-book style heroes/villains and based on the legend of the real-life Mexican luchadores (wrestling hero), Santo, El Enmascarado de Plata (the silver masked man), and his adventures in and out of the ring.  Santo is created and executive produced by Carlo Olivares Pagnoni.  Working on the series with Pagnoni is Santo’s son, also a wrestler, El Hijo del Santo.
• Chowder revolves around the misadventures of a young chef’s apprentice as he tries to avoid eating everything in sight and one disaster after another while he attempts to achieve the bizarre chores at hand.  Carl Greenblatt, an animator at Cartoon Network Studios and the voice of Fred Fredburger on the network’s series The Grim Adventures of Billy & Mandy, created the series. 
• The Secret Saturdays is an action-comedy about family of super-scientists who live in a hidden base and are always on call to save the world from all evils, these adventures take them around the world.
• The Marvelous Misadventures of Flapjack – Life is going just great for Flapjack, a boy raised by a whale, until he rescues an old pirate from a wrecked ship.  The show comes from creator Thurop Van Ormon.
• Re-Animated is based on the successful Cartoon Network TV movie of the same name the bowed on December 2006.  Created by Adam Pava and Tim McKeon, the Re-Animated series is scheduled to debut this summer 2007.

The network also has a series of special events and new media projects planned for the remainder of this year:

• Cartoon Network Invaded – Each Friday in May an alien will be featured in a new episode ending with a total alien invasion marathon on Memorial Day;
• Props is a multi-media project that will run this summer and feature 16 stories of real kids and showcase their specific talent, commitment and/or accomplishments.  A one-hour special featuring the six finalists voted on by viewers will air September 2007;
• Ben 10 Live-Action Movie  based on the animated series of the same name, this mixed live-action and CGI animation movie is directed by Alex Winter (Bill in Bill and Ted’s Excellent Adventure) and is slated to premiere in the fall;
• Cartoon Network New Media introduced CallToons, a new mobile application that will feature Cartoon Network and Adult Swim characters and related ringtones and other content for incoming calls.

NEW PRODUCTION & DEVELOPMENT

CCI Entertainment Ltd. and Seven24 Films Inc. (f/k/a Alberta Filmworks) have entered into a co-venture to produce a number of new properties over the next three years.  The first project to be developed under the pact is a tween-targeted TV series, Stuck in the Middle.  Additionally, the co-development slate includes two movies, a Halloween thriller and a family Christmas comedy.  Most recently CCI and Seven24 co-produced the live-action/CGI series Dinosapien (15 episodes) last year for BBC, Discovery USA and BBC Kids.  CCI and Seven24 will produce an additional 13 episodes of Dinosapien this summer 2007.

MORE KIDS STUFF

Nick at Nite will premiere two movies, a first for the network, beginning next week.  The 1980s comedies Crocodile Dundee and Planes, Trains & Automobiles will bow on Nick at Nite on Tuesday, February 20 and 27 respectively from 9-11p.

STONE SOUP

Given all of the various modern distractions like DVDs, video games, the internet (e.g. social networking websites) and all are kids, tweens and teens really watching less TV?  According to a Magna Global, which has done an analysis of the most recent Nielsen Media Research data, the answer is no.  Magna reports the average 24-hour TV viewing times by Kids 2-11, Tweens 9-14 and Teens 12-17 are on par with last year, with K2-11 viewing up versus five years ago for the demo.  That said, the report does indicate that while kids/teen may not be watching less TV, not all viewing habits are equal, particularly as kids/teens increase their ability to multitask.  When it comes to broadcast networks versus kid centric cable networks, K2-11 and K6-11 are watching more action-adventure shows on cable, while the average amount of time spent viewing kid’s shows on the broadcast networks has decreased by 15 minutes a week.

EXECUTIVE MOVES

Nancy A. McGee has been appointed SVP/Marketing, Starz Entertainment.  Heading up a team comprised of marketing communications, branding, research, online/new media, and product development, McGee is charged with developing the overall Starz brand and helping to grow the company through its new initiatives in online, HD and original programming.  She will report to President and COO, Bill Myers.  McGee had been SVP/Marketing, Adelphia Communications until August 2006, when Adelphia was sold to Time Warner Cable and Comcast Cable.  Previously she held Sr. marketing positions with cable companies AT&T Broadband and MediaOne.

As part of an initiative to increase the creation of new original properties, Lion Television USA has named Christy Spitzer as Director/Development. Spitzer will be based in NYC and will report to EVP, Tony Tackaberry.  She joins the company from MTV where she served as Manager/Development.  Previously Spitzer worked for Columbia Pictures on range promotional platforms.

Caryl Liebmann joins Pokemon USA, Inc. as Director/Development and Promotions.  She will be responsible for developing and implementing retail promotions including feature shops, gift with purchase programs, cross promotions and private label and direct-to-retail opportunities.  Liebmann previously toiled for 4Kids Entertainment, Inc., where she focused on properties including Pokemon, Teenage Mutant Ninja Turtles and Yu-Gi-Oh!

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 13, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1465; K6-11 1023; TWEENS 9-14 749
DISNEY CHANNEL:       K2-11 1030; K6-11   655; TWEENS 9-14 443
CARTOON NETWORK: K2-11   852; K6-11   528; TWEENS 9-14 374
TOON DISNEY:              K2-11   143; K6-11     65; TWEENS 9-14 32
Source: MTVN Research from Nielsen Media Research Data

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Answer to Yesterday’s trivia question: Which cast member of Growing pains once played the part as Annie in the film Annie, The Royal Adventure?   ASHLEY JOHNSON who played Chrissy!   Kudos to:  Vince Piotti-Nickelodeon/NY;  Gina Dierks-Pappas Telecasting Companies/Omaha; Amanda Zolper-TOKYOPOP/LA
 
Today’s Trivia Question: What was the name of the Nick Jr character who use to introduce shows coming up next and would sign off to a trumpet noise sometimes?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
2.15.07

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

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JOB OPENING: SPORT SALES COORD/CBS TV Network/NYC: Contact advertisers & agencies forcomm’l in Sports program. BA/BS pref. Traffic exp req. Detailed w/exc comm skills. Late Fridays. www.CBSCareers.com (#1944), indicate salary. (2/22)

JOB OPENING: DIR, PROGRAM PLNG & BUDGET/NATIONAL GEOGRAPHIC CHANNEL/ Washington, DC: Dvlp program strategy; ad sls pckgs, tie-ins & specials; manage budget; 5+ yrs programming cbl ntwk; strong comm, apply at www.foxcareers.com (2/22)

JOB OPENING:  ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: maboller@eclipse2.com  (2/22)

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JOB OPENING: VP, PROGRAMMING/VERSUS/Stamford, CT:Develop/execute acquisition and scheduling strategy, 7+ yrs programming, mgmt & sports experience. Apply at www.versus.com EOE/AA/drug free (2/22)

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JOB OPENING: PROJECT MGR/LIFETIME NY: Point person for multiple integrated campaigns and successful completion of all campaign components across divisions. Apply at: http://www.lifetimetv.com/about/jobs.html (2/21)

JOB OPENING: ASSOCIATE PRODUCER/NY based Nationally Syndicated Television Show: Must have at least 3 years experience RESUMES: TALKSHOWJOBS@AOL.COM (2/21)

JOB OPENING: DIRECTOR, GSN INTERACTIVE SALES/GSN/NY: Responsible for developing revenue generating advertising opportunities for GSN interactive properties. 3-5 yrs. experience in TV/Interactive. Send resume to careers@gsn.com (2/21)

JOB OPENING: PRODUCTION ARTIST/BURBANK: FT gen maintenance of art projects on website, various daily ad-hoc duties, work w/sr. artist, HTML programmer, PHP /ActionScript Web Developer & Managing Editor  access-hollywood@hotmail.com (2/21)

JOB OPENING: DIRECTOR, INTERACTIVE MARKETING/WWE, Stamford, CT Showcase your tech-savvy strategic skills by using the latest, most popular technology sources to market & promote WWE products/svces. 5+ yrs exper. www.wwe-careers.com  (2/21)

JOB OPENING: CONS PROMO COORD/COURT TV/NY: Support Mgr/Dir with grass roots mktg/promo plans & online/digital prgrms. 1-2 yrs promo exp; passion for TV; proactive; strong comm. skills; team player www.turnerjobs.com Req #74787 (2/21)

JOB OPENING: INTERNET MKTG MGR/KOCH Vision/Lorber Films, Long Island, NY: 3+ years in an entertainment-based internet mktg environment. For complete job desc. visit www.kochent.com (2/21)

JOB OPENING: MGR CONSUMER MARKETING/PROMO/EVENTS/NYC: –3yr+exp-guerilla , proj manage on-air TV elements-film buff on-site events  apply: icandoitnow_entertainment@msn.com (2/21)

JOB OPENING:  PRODUCERS/APS/PHILLY AREA/HOME MAKE OVER SHOW: Applicant must be creative with excellent research and writing skills.5 yrs exp. Begin asap. Apply: info@nancyglassproductions.com (2/20)

JOB OPENING: SALES PLANNER/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: galaplanner@univision.net. EOE (2/20)

JOB OPENING: HTML/CSS PROGRAMMER/Burbank: FT mid-level HTML/CSS programmer. Maintenance  & ad-hoc duties. build and maintain photo galleries, etc.  access-hollywood@hotmail.com (2/20)

JOB OPENING: ACCT EXEC/SCREENVISION/NY: Report to VP Eastern Region Sales. Sell/Mrkt all Nat’l prod’s. Maintain’g existing client  relationships & dvlpmnt of new buz w/ clients @ advertising agencies. Res: ranthony@screenvision.com (2/20)

JOB OPENING: PUBLICIST /LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: http://www.lifetimetv.com/about/jobs.html (2/17)

JOB OPENING:  ASSOCIATE, MKTG & DVLPMNT/Celebrity Production Co/NY: Provide support in the plang/exctn of ent. & non-media related projects. Creative proj mgr w/ 2 yrs exp @ ent/media co/agency.  Email: provideresume@gmail.com          (2/17)

JOB OPENING: LSM /WCSC-TV (CBS, Charleston, SC): Energetic and creative negotiator needed to lead local team. Strong  new bus dev, training & team building skills req. Broadcast sales mgt. exp. pref. kennis@live5news.com.EOE (2/16)

JOB OPENING: EVENT MARKETING MGR/Screenvision/NY: Provide strategic guidance/support in the plan’g/execution of all event-related activities,develop revenue-generating mrktng prgrms & support . Res: ranthony@screenvision.com (2/16)

JOB OPENING: RESEARCH ANALYST/CNN/NY: 1+ yrs tv research/agency exp, Multi-tasker, strong analytical/problem solving skills & MS Office proficient; info www.turnerjobs.com elizabeth.cavanagh@turner.com (2/16)

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JOB OPENING: RSRCH DIR, TNT/TBS/COURT TV, Ad Sales/NY: Provide strategic sales support, create in-depth analyses & effective positioning. Primary rsrch exp,  proj mgmt, sprvsry skills req. 6+yrs exp. chrissy.eisert@turner.com (2/16)

JOB OPENING: SR RSRCH ANALYST, TNT/TBS/COURT TV, Ad Sales/NY:   Provide research support; create sales positioning. Strong analytical/writing skills req.  3+ years exp req.  Contact: chrissy.eisert@turner.com (2/16)

JOB OPENING: MKTG MANAGER/DIGITAL MEDIA/NBCU/NY: Manager will assist the Dir. to market & increase sales across NBCU properties. Mgr is responsible for creating online & integrated offerings. Apply www.nbcunicareers.com Job#576426 (2/16)

JOB OPENING: MARKETING ANALYST, DIGITAL MEDIA/NBCU/NY: Assist Marketing Mgrs & Directors in preparing, implementing, & delivering client presentations (internal & external) & recommendations. Apply www.nbcunicareers.com Job#576424 (2/16)

JOB OPENING:  RESEARCH DIRECTOR, PROGRAMMING/ HGTV/Knoxville: 8 yrs cable networks exp. Strong analytical skills & strategic thinker. Expertise: N-Power, other Nielsen and secondary tools. Recruiter@scrippsnetworks.com # 5850-U (2/20)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .

SPRING INTERNSHIPS CREDITS ONLY: TV PRGMNG INTERN/Firestone Communications/NY: Seek’n bi-lingual prgmng/devlpt intern for ¡SORPRESA! ntwrk. Knwlge of film/tv and strng written & oral skills req. Class credit provided. Apply postings@hti-inc.net

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —

SITUATION WANTED: PROD /tri lingual, 15+yrs of exp creating promos, vignettes & commercials for Major Ntwrk & Cable TV, is seeking a
similar position in Cable TV or Major Ntwrk. Traveled/shot in diff countries. helciop @hotmail.com (2/22)

SITUATION WANTED: ON-AIR SCHEDULING MANAGER: 23+ years of experience scheduling promos for network, cable and affiliate; seeking a similar position. Email: gbug56@earthlink.net (2/20)

SITUATION WANTED: MEDIA RELATIONS EXPERT seeks freelance assignments for Major Ntwrk & Cable Television press. Strong national media contacts and great pitching skills. Work from home assignments only. Contact: angelasrouse@yahoo.com (2/20)

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E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.