Thursday, February 12th, 2009



Cynopsis: Kids!


Good morning. It’s Thursday, February 12, 2009, and this is your first early morning Kids briefing.

Belgium-based Studio 100 establishes its new animation studio, Studio100 Animation.  Based in Paris, Studio100 Animation is part of Studio 100’s strategy to extend its business into animation through both self-funded and co-financed development opportunities.  A subsidiary of Studio 100, Studio100 Animation will initially produce two animations per year, beginning with Super Mega Hyper Pets a new joint venture with Amberwood Productions in Canada and Rescue 4U with Ireland’s Magma FilmsJo Daris will head the operation as GM, Studio100 AnimationJan Van Rijsselberge joins the new studios as Creative Officer.   Most recently Rijsselberge toiled for animation producer/distributor Alphanim for a dozen year, where he served as Creative Producer, Creator and Designer on a range of productions.  Additionally, Djamila Missoum is named Line Producer and Thorsten Wegener becomes Head of Business Affairs for the new animation studio.


Paramount Pictures and Nickelodeon Films picks up a pitch for a comedy entitled How Could You DO This to Me?, which they plan to develop as a possible project for Nickelodeon star Miranda Cosgrove (iCarly, Drake and Josh), according to Variety.  The story revolves around a teen that is not in favor of the idea of her divorced parents getting back together.  Andy Marx and Andrea King are set to pen the script.

Village Roadshow, Warner Bros. and Animal Logic‘s feature film animated adaptation of Guardians of Ga’hoole will feature the voices of Jim Sturgess, Geoffrey Rush, Rachael Taylor, and David Wenham, per The Hollywood Reporter. Directed by Zack Snyder (300, Watchman) and currently shooting in Australia, the movie is based on the first three titles in author Kathryn Lasky’s kid-aimed book series, Guardians of Ga’hoole.


The new CG animated series Olivia makes its Canadian premiere on Corus Entertainment’s Treehouse on Monday, February 23 at 5:45p with a 15-minute episode.  Produced by Chorion and Brown Bag Films, and based on Ian Falconer’s Olivia book series, 15-minute episodes of Olivia will air Monday through Friday at 5:45p from February 23, with 30-minute episodes airing Saturdays at 6p, beginning Saturday, February 28.  Treehouse will also roll out content from the series across various platforms. Currently, viewers can watch clips of the show at Full episodes of Olivia will also be available for purchase at iTunes Canada and available via Treehouse On Demand in the coming months.  Olivia joins the new Treehouse schedule launching on February 23, which will also include the series premieres of Big & Small, from The Grogs, and the premieres of Chuggington and Zigby, based on the book series by Brian Paterson.

Independent production/distribution company Entertainment Studios announced its newest 30m weekly series, PETS.TV has cleared in 85% of the US including the top three markets on WPIX/NY, KCAL/LA and WCIU/Chicago. The HD show is E/I for Tweens/Teens 13-16 and focuses on owning pets and pet care topics. The series was cleared on many television station groups such as CBS, ABC, FOX, Tribune, E.W. Scripps, Cox, McGraw-Hill, Meredith, Newport, Sinclair, McKinnon, Bahakel, LIN, Hubbard, The Grant Group, New Vision, Schurz, Northwest Broadcasting, Hearst-Argyle, Belo, Gannett, Weigel, Raycom Media, Barrington, Banks, Quincy and Journal Broadcast Group.


Scholastic Media names Briarpatch as a new licensee for its animated series WordGirl beginning in 2010.  Under the deal Briarpatch will release board games, card games, travel games and puzzles based on the kid-targeted property.  The Briarpatch products will join the new line of Scholastic WordGirl books that launch in this month with four books, followed by an additional four titles in fall 2009.  There will also be a new line of Halloween costumes available this fall.  This deal builds on Scholastic and Briarpatch’s 15-year partnership, which includes the I Spy program.

Toei Animation signs a licensing pact with Well Go USA for the DVD rights to Digimon Data Squad (48×30) in the US and Canada.  Well Go USA will release a new box set, which includes the first thirteen episodes of Digimon Data Squad, this spring 2009.

Discovery Communications teams with videogame publisher, 505 Games for a new line of Discovery Kids-branded pet simulation games for the Nintendo DS, available at retail from spring 2009.  The new game titles include, Dolphin Discovery, Puppy Playtime, Pony Paradise and Kitten Corner. Available at retailers nationwide this spring, the fun-filled titles help kids realize the dream of owning, raising and caring for a pet

Emma Roberts (Unfabulous, Nancy Drew, Aquamarine, Hotel For Dogs) signs on with Neutrogena as a spokesperson.


Jetix Europe N.V. appoints John Hardie as CEO, effective immediately.  Hardie takes over for Paul Taylor who yesterday resigned as CEO, Jetix Europe.  Taylor’s resignation comes following Disney’s announcement on December 8, 2008 that it would acquire the outstanding shares of Jetix Europe.  In addition to his new position, Hardie will also continue in his current role as EVP, Disney Channels EMEA.

Ed Relf is appointed Head of Global Marketing, Mind Candy, developers of the kid-targeted online game Moshi Monsters.  Most recently Relf was Director/Marketing, Codemasters Online, and previously toiled for MicroProse, Hasbro Interactive, Virgin Interactive and Warhammer Online.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, February 10, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1166; K6-11 490; TWEENS 9-14 351
DISNEY CHANNEL:     K2-11   810; K6-11 466; TWEENS 9-14 376
CARTOON NETWORK: K2-11   496; K6-11 287; TWEENS 9-14 233
TOON DISNEY:           K2-11   165; K6-11   91; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Metallis, Zorak, and the Creature King fought the superhero in which cartoon?  SPACE GHOST Kudos to: David Stern-BARD Entertainment/NY; Bob Friedland-Toys”R”Us,Inc./NY; Sara Resnick-WLIW/NY; Jim Salicrup-Papercutz/NY; Hank Bordowitz-The Bordowitz Media Werx/Macomb, IL; Richard Quan- Imaginary Time/San Francisco; Kurt Snibbe/Dana Point, CA; Izzy Neis-Six Degrees Games/LA

Today’s Trivia Question:  In the Disney film Monsters, Inc., what is Randall’s 3eyed assistant’s name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: SPECIAL PROJECTS WRITER/PRODUCER/HGTV/Knoxville: Conceptualize, write, direct and produce high end on-air and off channel marketing campaigns.3+ yrs exp in cable net or equivalent. Apply: #262 (2/18)

JOB OPENING: SR. RESEARCH ANALYST/ Track/report/analyze key metrics, create research materials & run panels. Omniture & Excel expertise a must; exp w/ other online research tools highly pref. Res: [email protected] (2/18)

JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to: [email protected] (2/18)

JOB OPENING: Director Development/Story House ProdUCTIONS/DC: Lead creative development and sales process. Min 10 yrs exp in tv dev and prod req. Strong client contacts req. Apply: (2/18)

JOB OPENING:  TRAFFIC MGR/THE HOTEL NETWORKS/NY: Mng all traffic functions across 10 ntwrks. Should have understanding of all functions from sale to satellite. 3 yrs exp in brdcst traffic reqd. [email protected]  (2/16)

JOB OPENING: DIR, FINANCE/Embassy Row TV/NY: All aspects accting & financial reptg. CPA pref, BA & 10+ yrs exp. Entertainment exp. req, TV pref. Apply: (2/13)

JOB OPENING: DIR. AD SALES RES /A&E TV-NY: Dvlp strategies & day-to-day for Ad Sls. BA/BS & 8 yrs media rsrch & mgmt exp. Knowl Nielsen/prime rsrch. Resume: (2/13)

JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports/NYC): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res: [email protected] (2/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY:  Exposure to business side of television. Work on program decisions, marketing & sales opportunities for client TV stations.   COX REPs-NY-Strong comm. & math skills required, Contact:  [email protected]  #(212)372-0443 (2/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, & sales experience. Contract basis. Save money over a FT director. Let’s talk.Email: [email protected] (2/19)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: DIRECTOR/PRODUCER/MANAGER: Major Network and Cable live News and Sports experience. Start-up, operations, editorial and production specialist. Available to meet your schedule Coast to coast! [email protected] (2/19)

SITUATION WANTED: TV PRODUCER reality with network and cable credit seeks show producer/field producer position at prod. co. or network. Most recently series produced show airing on NBC O and O’s. (NY based) [email protected] (2/19)

SITUATION WANTED:PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (2/18)

SITUATION WANTED:TV PRODUCER: Reality with network and cable credit seeks show producer/field producer position at prod. co. or network. Most recently series produced show airing on NBC O and O’s. (NY based) [email protected] (2/18)

SITUATION WANTED: PR & NEW MEDIA GURU (LA) Great Writer/Strategist, Social Media Expert, Strong Media Contacts, 15-year PR pro now avail for in-house or freelance. U want someone to hit the ground running, right? [email protected] (2/14)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected] (2/14)

SITUATION WANTED: VIRTUAL WEB HOST PRODUCER (L.A.) Producer, Director, Writer Virtually place anyone or anything onto web pages. See Contact [email protected] (2/14)

SITUATION WANTED: DEVELOPMENT/PRODUCTION EXEC. with studio and network background with great success in kids, family and teen arena seeks staff post or consultancy. (2/13)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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