Thursday, April 23rd, 2009


Scripps Networks. Brands (for Life).
Quality.  Relevance.  Stability.  Trust.  Value.

Transforming Loyal Audiences Into Lifelong Consumers
With Programming that Motivates Purchase …


Source: Simmons Multimedia Engagement Study 2008 W5-8. Women 25-54 w/HHI $75K+. Ranked among 51 ad-supported TV network websites. For source details and marketing opportunities, visit

Cynopsis: DIGITAL


Good morning, it’s Thursday, April 23, 2009, and this is your first early morning digital briefing. 

New News Corp. CEO of Digital Media Jonathan Miller is wasting no time in shaking things up at MySpace. He has decided to fire CEO and co-founder Chris DeWolfe and has retained the services of a headhunting organization to find a replacement, reports TechCrunch. MySpace President Tom Anderson (everyone’s first “friend” on the platform) and CTO Aber Whitcomb may also be on the way out. News Corp. has been under pressure to return some of the luster to MySpace, which has been overtaken by Facebook as the world’s leading social destination. Money could also have something to do with it: Chris and Tom are making an aggregate $30 million through 2009, according to Julia Angwin’s tell-all book Stealing MySpace published in March.


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finally upgraded its Video on Demand download rental service to offer more than 500 TV shows and movie titles in HD quality. Prices are $3.99 or $4.99 for movies and $2.99 for TV shows. Integrations with several devices make it easy to watch movies like Frost/Nixon and Twilight instantly on your television, including the Roku digital video player, Tivo Series3, HD, and HD XL DVRs, Sony Bravia internet video link set ups and Panasonic’s line of Viera Cast HDTVs. There are more than 40,000 standard def titles now available on the Amazon Video on Demand library.
This will only ad to the claim that the BBC is clogging up the broadband pipes of Britain. BBC’s hugely successful iPlayer will begin to offer a selection of programs in HD from the BBC HD channel. Featured shows include Doctor Who and Dragon’s Den. The new HD format will initially appear on the online version of iPlayer but will soon be available to Virgin Media cable customers and on the PlayStation 3.
introduced a new (and somewhat controversial) “More about” feature to its interface this month originally announced in December. Pause select time-shifted programs such as Rescue Me to gain access to ads or a new informational menu which includes DVD purchase options, cast info.,etc.
announced the successful launch of a mobile version of, its consumer web portal providing some 2.5 million Optimum Online customers with access to email, traffic, weather, news and TV listings. Optimum has created the site with Usablenet.  
ABC Family is encouraging families to go green with a new eco-themed microsite sponsored by Almay Pure Blends. It featured green living tips, stories and blog entries from the network’s talent.


Qualcomm has licensed Amanda Congdon’s latest news show Sometimes Daily to run on the mobile Flo TV service indicating a possible newfound interest in web shows, per THR.  Unfortunately Flo TV has struggled to gain much traction because it costs an extra $15/month and it’s only available on a handful of phones. (However that may soon change – Qualcomm is working on a module you could plug into the next generation iPhone, says Alley Insider.)
There are two big high-brow premiers today:

  • Web show Mocap LLC makes its debut on Spike TV tonight at midnight
  • Howard Stern’s Howard TV’s latest gem Strip Beer Pong also debuts



Television has the power to enlighten, create awareness and encourage positive change.

Thursday, April 30, 2009

Join Host Dana Delany, and presenters Kenneth Branagh, Tippi Hedren, Joe Mantegna,
Rene Russo, Keyshawn Johnson and Brad Garrett to celebrate this year’s honorees:
A Home for the Holidays — Breaking The Huddle — Brothers & Sisters
Extreme Makeover: Home Edition — God On Trial — Stand Up To Cancer
30 Days Whale Wars




USA Today publisher Gannet Co. formed a new ad network comprised of 100+ sites including, and Gannett will leverage rich media ad company PointRoll, online retail shopping price compare service ShopLocal and social media platform Ripple6 as part of the network.
Microsoft opened its pubCenter advertising service up for public beta testing, providing one more alternative to Google’s AdSense and Yahoo Publisher Network for advertisers to place targeted ads on the web.


posted better-than-expected FYQ2 net income of $1.2 billion thanks to strong sales of iPhones and iPods. iPhone sales more than doubled to 3.79 million units for the quarter ending March 31. Apple also sold 11 million iPods, an increase of 3%.
AT&T‘s results were also aided by iPhone customers, who are expensive to acquire but who contribute to the bottom line through high data fees. AT&T activated 1.6 million new iPhones during Q1, 640,000 of whom were new to the network. Data revenue grew by 38.6% to $3.2 billion. The company also added 284,000 new U-verse IPTV customers, bringing its total TV subs to 1.3 million.
After refinancing debt to avoid a power play from corporate raider Carl Icahn, Lions Gate Entertainment is now in talks to sell its minority stake in TV Guide Channel and, per Bloomberg.
Content delivery network Move Networks acquired UK-based IPTV and virtual set-top box provider Inuk Networks in a move to add a broadcast component to Move’s adaptive streaming and video publishing platform. Move had contracted with Inuk to help power its Freeware IPTV service launched on a number of college campuses last year.
The NAB Show has put together a useful video web portal this year that does a nice job at editing lengthier keynote addresses, interviews and presentations into bite-sized clips. The site also features video blog entries, Twitter updates and a mobile site, powered by HipCricket.
SeaChange’s On Demand Group signed a 4-year rights management, editorial service management, promo production, and content operations contract with Virgin Media to power its TV On Demand service in the UK.


Cutbacks in Auto, Financial Services and Retail sectors are adversely impacting internet ad sales but other sectors including Consumer Packaged Goods and Pharma are increasing their spending and should be a renewed focus for publishers, according to a new comprehensive report from Nielsen Online. Further, video and social networking sites are reshaping the web landscape and should inform advertisers about where to put place their ad dollars. The trends are unmistakable:

  • The number of American users frequenting online video destinations has climbed 339% since 2003
  • Time spent on video sites has shot up almost 2,000 percent over the same period
  • In the last year alone, unique viewers of online video grew 10%, the number of streams grew 41%, streams per user grew 27% and total minutes engaged with online video grew 71%
  • In the last year alone, time spent on social networking sites has surged 73%
  • In February, social network usage exceeded Web-based e-mail usage for the first time

One of the more interesting trends is the rapid growth of longer form online video. Although YouTube’s snackable clips still dominate, the growth of viewership in 2009 is firmly focused on sites like Hulu, and Fancast. Total minutes spent watching long-form (average of six-to-eight minutes) is considerably more than minutes spent on short-form, and has grown about 20% in the first two months of 2009.
Twitter ranked as the fasted-growing website in terms of % change of unique visitors in March according to ComScore, more than doubling its base of users from 4 to 9.3 million during the month. What’s amazing about is that it measures Twitter’s traffic before the whole Oprah thing. The site’s share of US internet visits jumped 24% last Friday – the day Oprah began Twittering, according to Hitwise. And clickstream data reveals that 37% of the users who came that day were new to the site.
comScore Top 10 Gaining Properties by % Change in Unique Visitors* (U.S.)
March 2009 vs. February 2009
                                                       Total Unique Visitors (000)
                                        Feb-09     Mar-09     % Change     Rank by
                                                                                     Unique Visitors                         4,033      9,313        131           78
Grisoft                                4,260      7,764          82          114                          2,814      4,505          60          234                  3,863     5,943           54           47
Technorati Media               11,692     16,021          37             2                            5,069       6,860          35           75
Groupe Lagardere                4,253      5,705          34         122                      7,861     10,414         32           71
Universal Music Group          5,626       7,421         32           49
Nestle                                 3,269       4,278         31         201
Total Internet: Total Audience 192,187    192,173        0          N/A
Source: comScore Media Metrix
*Ranking based on the top 250 properties in March 2009


If you’re one of those folks holding out until Amazon lowers the price for the Kindle, this may give you hope. Research firm iSuppli performed a “teardown analysis” of the e-reader and found that it costs the company about $185 to manufacturer one, about half of what it sells for ($359.) Amazon CEO Jeff Bezos has tried to stifle rumors that a price cut may be coming but if this is accurate than the margins could certainly support it.
Cable networks continue to launch iPhone apps to promote their shows:

  • AMC teamed Rhthm NewMedia to launch an ad supported app offering supporting video content of shows like Breaking Bad, Mad Men and the upcoming miniseries The Prisoner including cast interviews and “making of” footage. It features a picture-in-picture mode and sharing functionality
  • Following the launch its Paranormal State app (85,000 downloads) A&E Networks’ History tries its luck with a free photo app for Life After People, the new weekly series that imagines a post-apocalyptic future. It enables you to upload your own photos then digitally “age” them as well as ad personalized messages for friends.



Seattle-based digital ad agency Razorfish has promoted Bob Lord to CEO, replacing Clark Kokich, who will move into the new role of Chairman.
Rainbow Media’s Sundance Channel has tapped Sarah Barnett to head the network as EVP and General Manager, overseeing the Sundance brand on multiple platforms. Sarah had been SVP of Marketing for the network since she joined the network in late 2005. She reports to Evan Shapiro, President, IFC and Sundance Channel.
Priya Bandisode
has been upped to VP/Strategic Development & Operations for National Geographic Digital Media. She will be responsible for business strategy and partnerships, charged with maximizing revenues, audience and reach for the division.
starMedia appointed Manuel Mazzanti as Regional Marketing Director. She joins the Miami-based free-to-web portal from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.


Following an ongoing trend in the digital media space, National Geographic Channel has relaunched its website removing much of the clutter to put the spotlight on tune-in video promotions teasing what’s being featured on the network that day. Cable networks find themselves in the uncomfortable position of wanting to utilize video assets to make their sites compelling without giving away the farm, so to speak. Nat Geo does a good job here of presenting interactive content like a minisite built to promote next Sunday’s Baby Mammoth special to fuel interest in the core product. A flash-based lab program allows users to access endoscopic footage and CT scans imagining what the not-so-little guy looked like. The site’s video portal, which offers mostly clips and few full episodes, could use some sprucing up though. The menu looks like a multiple choice exam and returning to it after watching something requires you to reload the video player each time.
Date check: Time to reset your DVRs. That special YouTube edition of Mythbusters is airing on Discovery Channel next Wednesday, April 29. Sorry about the confusion.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel. [email protected] (4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply & send resume to: [email protected] (4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res: [email protected] EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res: [email protected] (4/29)

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to [email protected]. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email: [email protected] (4/25)


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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDIT ONLY: MEDIA RSRCH /NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: [email protected] (4/28)

SUMMER INTERNSHIP CREDIT ONLY: EMMY AWARD WINNING INT’L. LANGUAGE DUBBING/SUBTITLING CO. seeking students interested in languages, int’l. business. Language skills a plus. Contact  [email protected] (4/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email: [email protected] (4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (4/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles, [email protected] (4/29)

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact [email protected] (4/29)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/29)

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming. [email protected], . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic. [email protected] (4/28)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (4/25)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)  [email protected] (4/25)

SITUATION WANTED: ASSOCIATE PRODUCER (LA) produced over 175 on air interview’s, conducted the look & story. Seeking employment with prod company or network. For resume & more information please contact Melody King: [email protected] (4/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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