March 30
IDGO: New York Post Reports: Off the Record
April 1
BritBox: Father Brown
Crunchyroll: Tower of God
Netflix: Sunderland ‘Til I Die, Nailed It!, The Liza Shlesinger Sketch Show
April 3
Amazon Prime: Tales From the Loop
Apple TV+: Home Before Dark
Hulu: Future Man
April 4
Ovation TV: Frankie Drake Mysteries
Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de Greve, former CMO of General Motors.
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. According to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that’s only half the equation. Wolfe’s point on this episode of AdExchanger’s Inside the Stack is that a shorter path is better, and it’s even better […]
Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
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