Streaming made up 19% of TV viewing in OTT US homes during 4Q19, according to Nielsen’s Total Audience Report. Netflix accounted for 31% of that streaming time, followed by 21% for YouTube, 12% for Hulu, 8% for Amazon and 28% for other services. The report found 91% of respondents subscribed to a paid streaming service, and 30% subscribed to three or more. It was the first time Nielsen used smart TV data from Gracenote for the report.

The Gracenote data enables Nielsen to analyze all content available to U.S. viewers — through December 2019, viewers had access 646,152 unique program titles, up 10% from 2018. Nine percent of the titles were available exclusively on SVOD services.