Turner Sports opened the doors to its new premium live sports streaming service, Bleacher Report Live. The new streaming service will implement flexible pricing options, providing direct access to live games for purchase on an individual or subscription basis with content that will include live sporting events such as the UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more. B/R Live – powered by Turner’s iStreamPlanet – will initially launch with on April 7 and feature Johnny Manziel’s debut in The Spring League. Additionally, Turner Sports today announced its new B/R Live streaming service will distribute NBA League Pass.
“As viewing habits continue to evolve, Turner is well positioned to provide fans with direct access to premium live sports content that is highly coveted by audiences of scale, including a high concentration of millennials,” said David Levy, President of Turner. “When we first acquired Bleacher Report in 2012, we knew the definition of a network was changing and we anticipated a time when B/R would become a virtual network. Today is a significant step in that direction and we will fully leverage the reach of B/R and its deep connection with passionate sports fans to provide compelling experiences for them across this new, exciting platform.”