Turner Sports is doubling down on VR initiatives, locking in a deal with Intel for a multiyear partnership that will make Intel the exclusive provider of virtual reality content for key matchups for the NBA on TNT using Intel True VR technology, beginning with NBA All-Star 2018 in Los Angeles. Additionally, Intel is partnering with the NBA to become an authorized provider of virtual reality and 360-degree volumetric video with Intel freeDTM technology for official NBA broadcast partners globally. Every virtual reality game experience will be available through the forthcoming NBA on TNT VR app on Samsung GearVR and Google Daydream headsets for download via the Oculus and Google Play stores.
“Intel is working with leagues and sports organizations all over the world to develop and deliver the most cutting-edge immersive media experiences that will make sports more engaging for the next generation of fans,” said James Carwana, vice president and general manager of Intel Sports. “This unique partnership with the NBA will enable us to work with official league broadcasters, including Turner Sports, to take their broadcasts to an unprecedented level and create new ways to immerse viewers in the game.”