TNT opens NBA season on a run

The NBA season opened with a bang on Tuesday as TNT’s exclusive coverage of the Celtics/Cavaliers and Rockets/Warriors propelled the channel to win the night across all of cable television in primetime, based on Nielsen metered market numbers. The network’s Celtics/Cavs battle averaged 5.6 million total viewers – up 95% over last year – to rank as the network’s second most-watched Opening Night telecast of all time. The late telecast averaged 4.2 million viewers, up 22% over the network’s comparable game last year. Overall, TNT’s NBA Opening Night doubleheader averaged 4.9 million viewers for an increase of 53% over the comparable games last year and ranked as the network’s most-watched NBA Opening Night coverage since 2010.

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