The recent launch of Shareablee Sports will look to expand and deepen the company’s roots of leveraging fan engagement, looking to “provide professional sports teams from all leagues worldwide with data and insight into fan engagement with their own social media properties, as well as those of competitors, including actions and activities related to paid and non-paid posts.” Recent reports showed that the Golden State Warriors led the NBA in total social media actions in October, notching more than 32 million overall, with categories that also measure content, actions per content, audience and shares. The Cavaliers came in second, followed by the Celtics, Thunder and Lakers. In the NFL tally, the league was led by the Steelers, with nearly 12 million actions, followed by the Patriots, Packers, Raiders and Eagles.
Cynopsis Sports asked Adam Holt, Head of Sales, EMEA for Shareablee and Managing Director of the new sports division, about the launch and how its numbers can be leveraged.
Holt on the launch of Shareablee Sports: The business and digital aspect of sports have become more and more prominent in recent years. With sponsorships for a soccer jersey being worth $50-60m per year, there is more demand than ever for teams, leagues and organizations to show a true return on investment. In the process of this Shareablee has been challenged by its current client base in Sports to help them become market leaders in terms of innovation and staying “ahead of the curve”.
On content: Shareablee sports will be providing unique insights into the world of sports through a social lens. The goal is to give the marketplace a unique perspective on the winners and losers on a weekly basis. In addition, Shareablee Sports will also be offering thought leadership and insights into how to optimize Branded Content and how to better work with sponsors.
On how teams can leverage rankings: Shareablee currently works with a number of teams and leagues throughout the world helping them to reach their fans in innovative and thought-provoking ways. I believe there is much more that can be done – the demand from the industry is to close the loop between online and offline behaviors. Shareablee is currently pioneering this process with a number of their partners and we can’t want to share this with other teams and leagues.
On the five year vision: Sport is ever-evolving: Year on Year teams are becoming more approachable than ever with a single tweet standing between a fan and their team. This connectivity gives teams and leagues a unique opportunity to create content to fully engage and serve their audience. Shareablee’s aim is to be the trusted third party that allows teams and leagues to get that better every single day. The reality is teams will win and lose but the fan base deserves to be served content and information that is always 10/10 and that is the aim of working with every single team.
