The upcoming College Football Playoff has its first-ever presenting sponsor, with ESPN locking in Dr. Pepper as the first official Championship Partner and sponsor of the new College Football Playoff National Championship Trophy. The beverage brand also penned a renewal as an SEC official sponsor and a long-term commitment with ESPN and the upcoming SEC […]
The 2014 Ryder Cup is going live, with NBC Sports Group announcing that both NBC and Golf Channel will offer live coverage of the event from Gleneagles Hotel in Perthshire, Scotland. This marks the first time the European-based event will be televised live in its entirety in the US. In addition, Golf Channel received the […]
The Walt Disney Company’s acquisition of Maker Studios for $500 million Monday could prove a big boon for youth-geared content: Maker has 55,000 channels, 380 million subscribers and 5.5 billion views per month, and has a young-skewing audience in Cartoonium. But while experts trumpet the way the purchase legitimizes YouTube as a content platform, Variety […]
Gabba gabba hey! Cupcake Digital, Inc. and DHX Media are unveiling Yo Gabba Gabba! Babies, an interactive app for preschoolers aged 5 and under. Children will be able to feed, dress, bathe and care for the characters featured on the Nick Jr. TV series. For a limited time the app will be available for $.99, […]
Disney tapped ABC News president Ben Sherwood to succeed Anne Sweeney as co-chairman, Disney Media Networks and president, Disney/ABC Television Group. Sherwood assumes the co-chair title on February 1, 2015, upon the exit of Sweeney, who announced her decision to pursue TV directing. Effective immediately, Sherwood will transition as co-president. “Ben is one of those […]
Citing “tremendous viewer response,” Reelzchannel ordered ten new eps of reality series Hollywood Hillbillies, about a family that relocates to Tinseltown from Georgia to pursue fame. “Mema, Michael and their family have warmed hearts across America,” said Stan E. Hubbard, CEO of Reelz. Season two of the Asylum Entertaintment series is set to premiere in […]
It’s now been confirmed that The Walt Disney Company is acquiring Maker Studios, the top YouTube multi-channel network, for $500 million. After the deal was announced, Disney shares rose .3% in after hours trading to $79.75/share, according to Variety. Warner Bros. recently led an $18 million investment in another YT MCN, Machinima.
Apple and Comcast are talking about a possible streaming-TV service. According to the Wall Street Journal, the new set-top-box would blend live TV with apps, web video and a focus on gaming. The OTT box would replace a cable box; Apple is hoping to allow people to watch programming on-demand, but would have to […]
NBC Sports Group and Red Bull Media House finalized an extension for the Red Bull Signature Series. The property, created in 2012, will run through at least 2016, with 20 hours of programming on NBC each year. The 2014 Red Bull Signature Series continues on NBC on April 12 at 2p with Red Bull Double […]
Heading into the Sweet Sixteen, CBS Sports and Turner Sports’ coverage of the 2014 NCAA Division I Men’s Basketball Championship is now scoring its highest viewership in 21 years, according to Nielsen Fast Nationals. Through its opening week, the event is averaging 9,227,000 total viewers, for a 4% markup over the same period last year. […]
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