ESPN is ordering up fresh Dr. Pepper for the College Football Playoff

The upcoming College Football Playoff has its first-ever presenting sponsor, with ESPN locking in Dr. Pepper as the first official Championship Partner and sponsor of the new College Football Playoff National Championship Trophy. The beverage brand also penned a renewal as an SEC official sponsor and a long-term commitment with ESPN and the upcoming SEC Network. In addition, Dr Pepper will continue its title sponsorship of the ACC Championship Football Game on ESPN in early December as well as presenting sponsor of the Pac-12 Championship telecast.

 

“Dr Pepper is proud to continue its longstanding partnership with college football through ESPN and help usher in a new era with the newly formed College Football Playoff,” said Jim Trebilcock, Executive VP of Marketing for Dr Pepper Snapple Group. “The impact of this one of a kind collaboration with ESPN and the CFP is monumental. In addition, we will be able to further extend our popular Dr Pepper Tuition Giveaway, where we have awarded more than $6 million dollars in tuition to students across the country since 2008.”

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