NASCAR is taking speed to the next level. Warner Bros. Consumer Products, in conjunction with DC Entertainment, is joining Team Hendrick, locking in a three-year deal with Hendrick Motorsports that will allow the team and its partners to develop consumer promotions and original content to “engage youth, drive fan excitement and energize licensed merchandise initiatives.” […]
Tassler also confirmed Two and a Half Men’s 12th season will be its last. Creator Chuck Lorre promised a “season-long event” to wrap the comedy’s run.
Bounce TV topped Nielsen’s Time Spent Viewing chart for the April ratings period, for A18-49. Viewers spent more time (7 hr. 53 min.) watching Bounce than any other broadcast or ad-supported cable net. Five minutes behind Bounce was Investigation Discovery, followed by NBC (7 hrs. 6 min.), ABC (6 hrs. 53 min.) and CBS (6 […]
Cinema network NCM Media Networks presented its upfront at New York’s AMC Lincoln Square movie theatre yesterday, unveiling a pre-show called FirstLook, a Shazam integration, and a digital companion series called FirstLook5. The shazamable series will allow advertisers to push deals and digital content directly to mobile devices – which makes sense, since 85% of […]
Netflix U.S. broadband traffic increased by 31.6 percent since 2013, and accounted for 34.2 percent of traffic during primetime hours in March 2014. Variety reports research from network equipment company Sandvine also showed YouTube’s traffic dipped to 13.2 percent, from 18.6 percent last year. Amazon Instant Video slightly increased from 1.6 percent to 1.9 percent, […]
CBS executives introduced advertisers to the TNF package yesterday, which marked the network’s turn for its upfront presentation. With seven games of Thursday Night Football on Thursday nights and one on Saturday, CEO Leslie Moonves told reporters that the addition of TNF “made this the most interesting scheduling season in a long time,” as a […]
Bleacher Report hit another milestone and, for the first time in its history, ranked as the second-leading standalone sports website in the country among multiplatform users with 35.6 million uniques for the month of April, according to comScore. Versus last year, that number represents a 64% year-over-year increase for the site. The company also announced […]
Hours before ABC’s Upfront, after the net had released its fall schedule, ABC president Paul Lee found himself explaining to reporters on a call that moving Grey’s Anatomy to 8p on Thursday next season, is “not an issue,” despite the drama’s steamy content. “I think that’s much less relevant than it was five years ago,” […]
There was plenty of buzz at the Univision Communications’ Upfront, as the company touted its 11 cable channels, including Fusion (with partner Disney) and El Rey, new programming and digital series. The company had already released its programming slate, but there was still a surprise for advertisers: Simon Cowell, on hand to announce the talent […]
Comcast and Turner Broadcast System signed a deal to bring Turner’s current seasons and select original series from networks like TBS, TNT, Adult Swim and more to Xfinity TV consumers. Variety reports the shows will be available the day after they premiere and stick around for the rest of a current season. Turner will provide […]
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