Some unsolicited advice: If the directors of Hostel and Kill Bill ask you to make the scariest video you can muster, it can’t hurt to heap on the gore. Just in time for Halloween, Director Eli Roth has announced #15SecondScare, an Instagram contest aimed at eliciting 15-second shorts from users. Celebrity judges will include Quentin […]
This weekend’s first live global stream of a regular season NFL game on Yahoo will see more than 30 brands partnering with the company for the contest on Sunday from London’s Wembley Stadium. Commercial breaks will see video ads as well as exclusive pre-game and halftime presenting sponsorships with reach to over one billion monthly […]
Activision Blizzard is reeling in some heavyweights in a move to dive deeper into eSports, announcing that former CEO of ESPN and the NFL Network Steve Bornstein will serve as the division’s Chairman while MLG co-founder and President Mike Sepso will come in to serve as its Senior Vice President. “Last year, Activision Blizzard created […]
TiVo Research is giving it away. “Congratulations to Rentrak and comScore on their recent merger,” said TiVo in the big announcement. “To celebrate we’ve decided to give our ratings data away for free starting in Q1 of 2016.” TiVo is promising “anonymized individual household-level viewing data from more than two million homes, directly matched to […]
Hallmark Channel will be the first media partner for animal welfare organization Best Friends Animal Society, part of a campaign to stop the killing of cats and dogs in shelters and inspire people to adopt. The partnership is part of Hallmark Channel’s Pet Project, a cross-platform advocacy initiative that will include on-air elements, PSAs, print […]
And to think, community college is supposed to be relatively inexpensive. Yahoo announced that its recent foray into big-budget original programming (namely, Community, Sin City Saints, and Other Space) has proven anything but lucrative. The company wrote off the cost of the three shows, taking a $41.7 million charge in Q3. “[W]e couldn’t see a […]
YouTube’s subscription service is coming, and soon. Dubbed YouTube Red, it will feature several original series, which will begin rolling out early next year. Those include Scare PewDiePie, a reality series starring Felix “PewDiePie” Kjellberg, and Lazer Team, a feature-length action comedy from Fullscreen Films and Rooster Teeth. YouTube Red will also allow users to […]
The Universal Sports brand is fading to black and will shut down next month with minority partner NBC Sports picking up the network’s portfolio of rights which include events such as the Boston Marathon and the Tour de France. SBJ broke the news that the channel will fold on Nov. 16, as majority owners InterMedia […]
The NCAA is blocking daily fantasy operators DraftKings and FanDuel from advertising during championship events, according to ESPN, notifying the companies that the wall will include television broadcasts In a letter, addressed to DraftKings CEO Jason Robins and FanDuel executives Christian Genetski and Matt King and dated Oct. 20, the organization also asked the daily […]