Sportradar announced the launch of ad:s, described as a new full-service marketing offer for sports betting operators, developing “in response to the strong demand and interest from the betting industry.” ad:s offers bookmakers a slate of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results. […]
It is the end of an era as Bob Costas and NBC have reportedly agreed to mutually part ways, according to the New York Post. Final terms of a buyout have been reached between the two sides with Costas stating that “It’s all settled quietly and happily for all concerned.”
Another day, another deal for Riot Games, which has now locked in oil and gas behemoth Royal Dutch Shell to sponsor the League of Legends European Championship. The deal marks Shell’s first foray into esports, with the brand powering the Baron Power Play with “Shell V-Power” during LEC weekly broadcasts. “We’re proud to be collaborating […]
Blizzard announced that live events are coming to the 2019 season of Overwatch Contenders, as the program’s eight regions take part in interregional tournaments in a pair of live Showdown events featuring double-elimination-style brackets. Top performing teams will secure spots for their region to compete in the Contenders Gauntlet live event later in the year. […]
National Parker, a half-hour comedy from Jenna Fischer (Splitting Up Together) and writer Alexandra Henrikson (Maniac), is in development at Freeform. From Warner Horizon Scripted Television, series follows social media-obsessed Parker Adams, who decides to leave the big city to become a park ranger in Alaska after a bad breakup. Fischer will serve as exec […]
TBS dropped a trailer for the second season of Tracy Morgan- and Tiffany Haddish-starring The Last O.G. and set a premiere date of Tuesday, April 2, at 10:30p. Among season 2 guests are hip hop artists Method Man, Rev Run, Talib Kweli and Rakim.
INDYCAR inked a deal with global information technology and communications company NTT to become the entitlement sponsor in a multiyear deal. The newly named slate will now be called the NTT IndyCar Series, with NTT also becoming the official technology partner of INDYCAR, the NTT IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500. “Having […]
The NBA, National Basketball Players Association and 2K, a wholly-owned label of Take-Two Interactive Software and publisher of the basketball video game NBA 2K, announced a multiyear global partnership extension. “The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to […]
NBCUniversal is launching an ad-supported streaming service in early 2020 that calls for a shakeup in the executive suite. Cable vet Bonnie Hammer will pivot to head the effort as Chairman of Direct-to-Consumer and Digital Enterprises, while Mark Lazarus, supervisor of NBC Sports and stations, will expand his role to become Chairman, NBCUniversal Broadcast, Cable, […]
Matthew Rhys (The Americans) landed the lead in prospective HBO limited series Perry Mason… Nancy Cartwright (The Simpsons) will reprise her role as the voice of Rufus the Naked mole-rat in the Kim Possible Disney Channel movie premiering Friday, February 15, at 8p… DeWanda Wise (She’s Gotta Have It) and Jessica Williams (2 Dope Queens) […]
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