INDYCAR revs up new entitlement sponsor

INDYCAR inked a deal with global information technology and communications company NTT to become the entitlement sponsor in a multiyear deal. The newly named slate will now be called the NTT IndyCar Series, with NTT also becoming the official technology partner of INDYCAR, the NTT IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500.

“Having a strong technology partner is critically important to INDYCAR’s continued growth, so we are thrilled to welcome NTT as our new title sponsor,” said Mark Miles, president and CEO of Hulman & Company, which owns INDYCAR and Indianapolis Motor Speedway. “INDYCAR’s rise in popularity is a testament to the fact that we’ve made the sport as accessible as possible to our fans, and we plan to continue in that mission.

Under the new agreement, INDYCAR and NTT will partner to deliver digital innovations for sanctioning body INDYCAR and its events. This includes evolution of the INDYCAR mobile application and integration of NTT’s proprietary Smart Platform to support the most diverse and challenging series in motorsports and its racing venues.

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