Sportradar announced the launch of ad:s, described as a new full-service marketing offer for sports betting operators, developing “in response to the strong demand and interest from the betting industry.” ad:s offers bookmakers a slate of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results. In addition, ad:s solutions are embedded across Sportradar’s media products that further target desirable customers for bookmakers.

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers, said Rainer Geier, who will oversee the operation. “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment.”