NBA tips off season with Kia renewal

With the NBA season officially underway, the league unveiled a slate of activations as well as new deals including a multiyear marketing partnership extension with Kia Motors America that runs across the NBA, WNBA and NBA G League. In addition to continuing to serve as the Official Automotive Partner across all three leagues, Kia will become more involved with the NBA Draft as an associate partner and will remain the title partner of key on-court platforms, including Kia NBA Tip-Off, Kia NBA All-Star MVP and the Kia NBA Performance Awards. In addition, the brand will enhance its Top Plays platform and continue as the title partner of the monthly Performance Awards, recognizing the top player and rookie from each conference.

“The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an uptick in consideration of the Kia brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans,” said Saad Chehab, Vice President of Marketing Communications, Kia Motors America. “Both Kia and the NBA have a broad appeal across a large segment of the consumer public and through this partnership we hope to keep Kia top-of-mind among the confident, independent NBA fans and drive them, literally to Kia’s showrooms.”

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