MLB/YouTube TV dig deeper

MLB and YouTube are expanding their partnership in a move that will allow baseball fans to watch the sport via the YouTube TV, where MLB Network has now joined the lineup. As part of the renewed partnership, YouTube TV will also serve as the presenting sponsor of the 2018 and 2019 World Series and – for the first time – partner with MLB on a brand new season-long sponsorship – “First Pitch” – that will “bring to life the YouTube TV brand during the first pitches of games” on MLB Network and MLB.tv, and will be amplified on MLB.com and MLB social channels. YouTube TV will again incorporate MLB players in its promotional efforts throughout the multi-year deal. In the future, YouTube TV members will also be able to add MLB.tv for an additional fee.

“YouTube brought tremendous creativity, marketing energy and innovation to the most exciting part of our year, the Postseason and World Series,” said Noah Garden, MLB Executive Vice President, Commerce. “Their engagement with our young fans, rising stars and Clubs showed that YouTube TV is a natural partner for our sport and we’re proud to build on this groundbreaking relationship. And with the addition of MLB Network and the upcoming launch of MLB.tv on the platform, our fans’ options to consume baseball continue to grow.”

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