Matchroom/Perform spark billion-dollar deal

Matchroom Boxing and Perform Group are making history with the launch of a $1billion joint venture that marks the biggest-ever deal in boxing. Spanning eight years, the joint venture will be titles Matchroom Boxing USA and stage 16 fights a year “featuring some of the sport’s biggest stars at the best venues across America.” DAZN will serve as the exclusive US broadcast partner for the 16 US fight nights plus Matchroom’s existing 16 fight nights in the UK.

Simon Denyer, CEO of Perform Group, said: “Perform Group has a rich history of long term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the US and it’s time for DAZN to provide an exciting new platform for these great events. It’s a better deal for everyone – especially fight fans.”

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