FloSports locked in a multiyear rights partnership with the Professional Bowlers Association that will see the company launch FloBowling.com, a new site where fans can access PBA’s Xtra Frame for live and on-demand PBA coverage and more. The site will offer fans access to professional competition, breaking news, highlights, original documentaries, and more. The deal hands FloSports with live and on-demand coverage for more than 40 professional events each year starting June 30. Meanwhile, Xtra Frame subscribers will have their monthly or yearly subscriptions automatically transferred to a FloSports PRO subscription at no cost. FloBowling will also serve as title sponsor of the FloBowling PBA Fall Swing Oct. 14-20 at The Lanes at Coffee Creek in suburban Tulsa, Okla.
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