Chloe Kim’s gold medal win helped push NBC’s coverage of the Winter Games to an average of 22.3 million viewers on its platforms on Monday, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. With an NBC-only average of 20.9 million viewers from 8-11p, the network was down 7% from the opening Monday in Sochi but scored the most-dominant Monday night in the Sept.-May TV season by any broadcast network since the 1998 Academy Awards. The tally now means that half of US television homes and more than one-third of the country’s population have watched the PyeongChang Olympics in some form on NBCU networks, per fast cume data with 109.6 million viewers clocking in.
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