Big Ten Network goes with the Flo

FloSports hooked another whale to its roster, locking in a deal with Big Ten Network for a four-year agreement which includes the distribution rights to more than 1,000 non-televised Big Ten Conference events. The events were previously exclusive to BTN Plus and range from basketball to ice hockey, will now be available through FloSports’ sport-specific subscription channels such as FloWrestling, FloTrack and FloVolleyball. BTN Plus will remain available within BTN2Go with no change for current subscribers.

“BTN continuously explores opportunities to distribute Big Ten content across emerging third-party platforms,” said Michael Calderon, Senior Vice President, Programming and Digital Media at BTN. “FloSports has cultivated a passionate and widespread audience and we are looking forward generating a significant increase in exposure for the more than 1,000 Big Ten events that had previously only been available in BTN Plus.”

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