Advertising Week: BrightRoll reveals mobile/TV study with Nielsen

BrightRoll held its annual Video Summit in New York City yesterday, and presented a new study with Nielsen about the connection between mobile video and TV. The study found:
– A marketer’s increase in cost per target rating point (TRP) doubled once they hit the 60-70 percent for a TV campaign.
– TV and mobile video can bump up a marketer’s targeted reach by 12.7 percent (CPG targeting females 25-54).
– Brands’ cost per TRP is estimated to drop by 13.7 percent when they spend 15 percent of budgets on mobile.

“There are still some things missing, and the ability to plan against mobile is a ways off. I also think we have yet to figure out creative on mobile,” Nielsen’s Managing Director of Digital Andrew Feigenson said.

Related Stories

Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17

whoopi-goldberg

The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]

McKinnon lands unprecedented Exotic deal

Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]

Cat’s meow: Quaid will star in his own animal rescue story

Cat's meow: Quaid will star in his own animal rescue story

Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]

Turner Sports Shaq’s up

Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]

The Tonys go digital

The Tonys go digital

The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]

CynCity

Cynsiders

Instagram