New York Life continues to embrace the conference agenda. The brand inked a renewal with the Atlantic Coast Conference to serve as an ACC Official Corporate Champion and title sponsor of the New York Life ACC Tournament. New York Life will continue to receive benefits that include television and marketing tie-ins with ACC Football and Basketball, as well as all the ACC Championship events. Assets include on-site marketing, promotional opportunities, brand exposure, licensing rights, and integration on all official ACC digital platforms.
“Our partnership with New York Life over the past three years has been terrific, and a real win-win for both parties,” said ACC Commissioner John Swofford. “Their ongoing support has been invaluable to our league, and we look forward to building upon the relationship as we look ahead, especially surrounding the premier conference basketball tournament in the country.”
“We are excited to once again team up with the ACC to welcome thousands of basketball fans to New York City for this year’s New York Life ACC Men’s Basketball Tournament,” said Kari Axberg, vice president, Consumer and Brand Marketing, New York Life. Basketball and New York Life are both integral to the history of the city, and we couldn’t imagine a better partner than the ACC to help us bring them together for this thrilling event and to create an unforgettable experience for generations of fans.
