Professional Bull Riders and CBS Sports announced an expanded, 2018 television schedule for the 2018 PBR 25th Anniversary Tour where CBS and CBS Sports Network will air 52 total premier series telecasts this season. The season opens on Saturday sat noon on CBS with the first PBR 15/15 Bucking Battle from Madison Square Garden in […]
Georgia’s nail-biting win over Oklahoma in the Rose Bowl helped push ESPN’s coverage of the New Year’s Six to record numbers. The College Football Playoff Semifinal at the Rose Bowl on New Year’s Day delivered an audience of 26,826,000 viewers between ESPN and ESPN2, up 39% from last season’s first CFP Semifinal on the same […]
UFC is toasting Modelo Especial, locking in a new multi-year marketing partnership that establishes the brand as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. Modelo will now be the presenting sponsor for select UFC Pay-Per-View events and VIP Experiences based in the US, along with signage and branding inside […]
The NFL lined up its postseason programming plans for Wild Card Weekend, starting Saturday with an ESPN/ABC simulcast of the Titans/Chiefs at 4:35p,, followed by NBC’s presentation of the Falcons/Rams at 8:15p. Sunday then sees the Bills/Jaguars on CBS at 1:05p, with the Panthers/Saints on FOX at 4:40p. The following week sees the Eagles jump […]
With the two teams locked in for the college football championship on Monday, ESPN is touting spikes in its bowl game lineup, most recently with the Dec. 30 lineup featuring the Capital One Orange Bowl and the PlayStation Fiesta Bowl, which ranked as the most-watched non-CFP Semifinal Orange and Fiesta Bowl in the New Year’s […]
The NCAA has tabbed Google Cloud as its official cloud provider. Through the partnership, which also involves Turner Sports and CBS Sports, more than 80 years worth of statistical game and competition data – across NCAA 90 championships and 24 sports – will be migrated to Google Cloud. As a result, fans and NCAA members […]
Kobe Bryant helped deliver NBA TV’s most-watched telecast of the season, as the Dec. 18 game between the Los Angeles Lakers and Golden State Warriors – which included Bryant’s jersey retirement ceremony – averaged 622,000 viewers. NBA TV’s game telecasts are up 28% overall compared to last year.
John Skipper has stepped down as president of ESPN to seek help for a substance addiction problem that he said he’s struggled with for many years. “I have decided that the most important thing I can do right now is to take care of my problem,” said Skipper, adding that his public disclosure comes with […]
The NBA next year will introduce a first-of-its-kind youth basketball tournament for the top boys and girls teams, ages 14 and under, from around the world. The Jr. NBA World Championship will be played Aug. 7-12, 2018 at ESPN Wide World of Sports Complex at Walt Disney World Resort near Orlando. A total of 16 […]
Amazon is on the move again, landing the exclusive broadcast rights for the AVP. The partnership provides Amazon Prime Video worldwide distribution rights, excluding China, to the AVP Pro Beach Volleyball Tour tournaments across the country from May to September annually. Beginning with the 2018 AVP Pro Tour Season, Prime Video will deliver live coverage […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5