NBC Olympics continues to shore up its talent roster for the XXIII Olympic Winter Games, locking its faces for hockey coverage at the event. Kenny Albert and Gord Miller will combine to provide play-by-play commentary of the men’s hockey tournament, along with analyst Mike Milbury. Pierre McGuire and Brian Boucher will serve as ‘Inside-the-Glass’ analysts. […]
Alabama’s dramatic win over Georgia drove ESPN’s presentation of the College Football Playoff National Championship to an average of 28,443,000 viewers on its Nielsen-rated networks (ESPN, ESPN2 and ESPNU as part of its MegaCast production). That is up 13% over last season’s championship game on the same three Nielsen-rated networks with the ESPN-only telecast averaging […]
FOX Sports kicked in new deals with Snapchat and Twitter for the 2018 FIFA World Cup. The new platforms will see FOX Sports produce a 30-minute live show with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square each match day, offering previews, recaps and Twitter reaction as well as original segments produced […]
As college football crowned a new champion, ESPN and the CFP renewed vows with Dr. Pepper to extend the brand’s deal with both parties through 2026. The brand will also continue its presenting sponsorship of the College Football Playoff National Championship Trophy and includes Dr Pepper’s renewal as an SEC official sponsor and its long-term […]
The NFL will see P!nk deliver the National Anthem as part of NBC’s Super Bowl LII pregame festivities from Minneapolis on Feb. 4. The performance will be televised live on NBC prior to kickoff. The league previously announced that Justin Timberlake will headline the Pepsi Sugar Super Bowl LII Halftime Show.
ESPN is all in for tonight’s telecast of the College Football Playoff National Championship pitting Alabama and Georgia. The company’s fifth national championship MegaCast production will serve up 20 productions tonight at 8p. Fans can watch the traditional telecast on ESPN or pick from alternate productions across 10 additional ESPN platforms: ESPN2, ESPNU, ESPNEWS, ESPN […]
Professional Bull Riders and Monster Energy hitched a partnership expansion last week just ahead of PBR’s 25th anniversary season, which kicked off on Friday night at Madison Square. The deal sees Monster, which has sponsored PBR riders and events since 2011, land primary marketing rights to PBR’s 25th anniversary tour, now called PBR 25th “Unleash […]
Major League Soccer locked in its 2018 schedule, which will now include the addition ot the Los Angeles Football Club. The season kicks off on March 3 with clubs each playing 34 games overall, running into the Audi 2018 MLS Cup Playoffs on Oct. 31 and running through MLS Cup on Dec. 8. In addition, […]
The Peach Belt Conference is partnering up with Riot Games, creator of League of Legends, to establish the Peach Belt League of Legends championship for the spring of 2018. The deal marks the first NCAA conference to compete as part of the College League of Legends season. The PBC will hold its first College League […]
NBC Olympics opened the books to its set designs for NBC’s primetime, daytime and late night studios for the XXIII Olympic Winter Games, which will be housed inside and on the rooftop of the International Broadcast Center in the Taebaek Mountains of PyeongChang, South Korea. Primetime and late night studio coverage will originate from a […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5