Lexus detailed its Super Bowl plans, releasing a 60-second extended digital version of its ad, which was created in partnership with Marvel Studios’ film Black Panther, which open on Feb. 16. The spot is titled “Long Live the King” and pairs the luxury sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played […]
SHOWTIME Sports named Stephen Espinoza as President, Sports and Event Programming, where he will continue to develop and execute the overall strategy of the group. In addition, the org unveiled its television lineup for Showtime Championship Boxing w/ Premier Boxing Champions for the first half of the year at the 2018 boxing upfront for advertisers. […]
Super Bowl LII will see NBCUniversal present “Super Stream Sunday” on Feb. 4, with 11 continuous hours of unauthenticated NBC streaming content available to fans that include NBC’s presentation of Super Bowl LII, Justin Timberlake headlining the Pepsi Super Bowl LII halftime show, the Super Bowl LII pre- and post-game shows, and NBC’s post-game presentation […]
Alex Rodriguez is switch-hitting in the broadcast booth. ESPN announced that the former Yankee will join Sunday Night Baseball this season as an analyst in a new multi-year agreement where he will be joined by Matt Vasgersian, who will become the third-ever voice of Sunday Night Baseball, also in a multi-year deal. Rodriguez and Vasgersian […]
WWE’s celebration of the 25th anniversary of Monday Night Raw from New York City was a hit on social media. According to Nielsen Social, the special generated 2.3 million interactions to rank as the most-social Raw of all-time. Overall, Raw had more than 2.5 times the social interactions than the remaining shows in the Top […]
A dramatic comeback by the Patriots pushed CBS Sports’ coverage of the AFC Championship to season highs, as the game ranked as the highest-rated game of the 2017 NFL season, drawing an average overnight household rating/share of 27.3/50 in the metered markets, according to Nielsen. That number is also high enough to rate as the […]
The LPGA launched its 2018 advertising campaign on Golf Channel ahead of this week’s season-opening tournament, the Pure Silk-Bahamas LPGA Classic. With a push of ‘A Global Tour Like No Other,’ the 2018 edition of the campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on […]
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]
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